As a traditional industry, healthcare is plagued with antiquated processes and archaic systems. And these outdated ways of doing things have a far greater impact than a bit of frustration – they can dramatically impact patient experiences and the financial health of providers. Unfortunately, this is also true for the subsets of the healthcare industry, like the medical supply market.
In simple words, the medical supply market is broken. During the pandemic, many providers were not only struggling to find medical supplies but were also paying exorbitant prices just to secure much-needed hospital supplies. Providers also had to battle frustrating pain points like convoluted invoicing processes, outdated medical supply catalogs, and rely on sluggish communication processes like phone calls and fax systems. The result? A broken system where everybody loses.
Luckily, there’s a better way. This is where online medical supply store bttn comes in.
A Better Future for Medical Supply with Bttn
As of 2022, the medical supplies wholesaling market in the US stands at a whopping $279 bn and is expected to grow further as we journey through the 2020s. Bttn is going after this market with its leading business-to-business e-commerce platform that promises a better way of securing a variety of medical supplies. While the e-commerce model has proved hugely successful in retail, the healthcare industry is still lagging in offering better ordering and shipping experiences for the tools healthcare providers need. That is, until bttn.
Let’s say a hospital needs to restock its surgical supply inventories. Before bttn, the hospital would need to trawl through a complex catalog and fax over order forms. They might go through this whole process only to find out those needed surgical supplies are no longer available. Bttn’s ecommerce platform addresses this issue and more.
- Guaranteed supplies & no backorders: bttn offers real-time product updates, so buyers always know what’s available when ordering.
- Reinventing the procurement process: The familiar e-commerce interface is more straightforward and accessible than the old way of doing things.
- Automated ordering: Customers can set delivery schedules and subscribe to the most common supply purchases. This ensures that medical supplies always arrive when needed and allows providers to benefit from cost savings. On average, bttn customers save between 20% and 40% compared to traditional ordering methods.
- Price Transparency: In healthcare, buyers often don’t know the actual cost of medical supplies until after they purchase. Bttn provides critical data insights and price transparency at every stage of the buying process to combat this issue.
- Advanced payment options: Bttn offers credit card payments, multiple other payment options, and built-in PO & Invoicing capabilities.
- Free shipping & logistics coordination: Shipping is always free, and customers get their medical supplies within 7-14 days. Free and reliable shipping means providers are freed up to spend time doing what they do best – taking care of patients.
Where is Bttn Today?
2021 was an excellent year for bttn, with the company securing a $1.5 million seed round in June and another $5 million extension in August. The company now has well over 300 customers and some very reputable partners, including the Hospital Association of Southern California, Washing State Hospital Association, and Massachusetts Health & Hospital Association, among others. Recently, bttn announced that they are also expanding into dermatology supplies in addition to attracting a growing demand from nursing homes and hospice care centers.