The iGaming industry has continued to grow in revenue, and so has the competition for customers. Companies are in constant competition to make their products and services more appealing. To beat competitors, some companies offer the best gambling bonuses to new and existing players.
The iGaming industry, like every other market, is dynamic. To stay afloat, companies and game providers must learn to adapt quickly. Modern technology plays a huge part in companies gaining exposure and generating more revenue. Therefore, it is vital that businesses should always utilize the latest technology.
You can employ several digital marketing strategies to stay ahead of the competition. These strategies are tested and trusted and have consistently increased revenue if implemented correctly. You can also get creative and add your twist to achieve maximum output.
1. Quality SEO
Search Engine Optimization (SEO) is the number one way to get more eyeballs on your site, which you can convert to customers. No matter how good your product or service is, you’ll continue to be plagued by low revenue if people can’t find your website online.
Proper SEO has many aspects; landing page optimization, intuitive website design, and even paid promotion. If you can successfully rank high in google search results, you’ll get a truckload of traffic to your site.
2. Blogging
Blogging is one of the most underrated digital marketing strategies of this age. Blogging is a way brands and companies can build relationships with their prospective audience. By creating blog posts that address common issues or concerns your target audience has, you’re letting them know you’re interested in helping them and not just getting them to patronize you.
This builds trust, which is very important in influencing consumer decisions. Blogging helps with SEO as it helps your website rank for target keywords and get found more easily online.
3. Email newsletters
Newsletters are one of the ways you can constantly keep in touch with your customers and prospective customers. You can collect email addresses via your website or social media pages and then build an email list.
An email list is helpful in notifying your audience about new products or services, bonuses and promotions, and exclusive offers. You can also create an email marketing funnel to increase conversion.
4. Affiliate marketing
Affiliate marketing is an important ally if you want to grow your iGaming business. It remains one of the best ways to increase revenue by letting others do the heavy lifting for you.
Affiliate marketing involves using partners known as affiliates to promote your business. In return, you offer these partners a commission for each conversion they make. Each partner has a unique ID and link. They use them to promote your business on their website.
It’s essential to have a good payment structure to retain affiliates long-term. When others promote your link on their website, it brings in traffic. It also improves your SEO because it signals to search engines that your site contains useful information.
5. Influencer marketing
Influencer marketing is similar to affiliate marketing. The major difference is that influencer marketing involves partnering with influential people in your niche and getting them to promote your product/service.
Most influencers are people with a dedicated following on social media platforms like Facebook, Instagram, Tik Tok, and Twitter. They have a certain degree of influence over their community. Some influencers have as many as hundreds of millions of followers.
Partnering with an influencer is one of the quickest ways to gain exposure as a company. Influencers are paid a flat rate or commission for every sale/sign-up they drive.
6. Social media marketing
Having an active social media presence is important for iGaming businesses. A robust social media presence helps you keep in constant touch with your audience and gather feedback on how you can improve your product or service.
Social media platforms like Facebook, Instagram, and Twitter offer a feature that allows users to promote their content and reach a specific demographic. You can choose the category of people you’d like to see your promotional post and include a link to your website or wherever you want to direct conversions before launching your promotion campaign.
7. Paid advertising
Paid advertising involves the placement of ads on mobile applications, websites, and social media platforms like YouTube. Google Adsense and Admob are some of the biggest networks for paid advertising.
In ad networks, businesses that need advertising, known as advertisers, partner with websites or mobile app developers, known as publishers, who display their ads. Publishers are paid based on the number of impressions or clicks an ad gets, depending on the arrangement.
8. Loyalty programs
Loyalty programs are a way for companies to reward long-standing customers. The reward can be in the form of a bonus or a special offer. Loyalty programs show your customers that they are valued. It also encourages them to keep coming back for more.
According to available data, over 80% of customers say they would stick with a company that offers a loyalty program. In addition to customer retention, loyalty programs also increase referrals, as customers who have been rewarded for their loyalty would not hesitate to refer your business to others.
9. Use social proof
Social proof is a great way to convince customers of the quality of your service and get prospective hesitant customers to sign up. People are more likely to trust your business when others say good things about it.
Encourage customers to drop reviews on independent platforms like Trust Pilot regarding their experience. You can also ask satisfied customers to make video testimonials that you can post on your social media handles. Display outstanding positive feedback you get on your website as proof of legitimacy.
10. Develop a mobile app
Most people spend considerable time each day using their smartphones. According to Nielsen research in 2015, consumers spend roughly 30 hours each month using mobile applications. For this reason, it’s only logical to create a mobile application that your customers can use on the go instead of visiting your website each time.
Asides from being more convenient, a mobile application gives you the opportunity to gather information. By studying how your customers interact with your mobile app, you can discover new ways to improve your products and services.
Customers will always choose you when you discover areas that competitors are lacking and improve on those areas.
The digital marketing strategies applied in the iGaming industry are similar to those applied in other industries. While the strategies highlighted may work, it is important to note that they do not do so overnight. It takes patience, diligence, and perfect execution to see any positive results. It’s crucial you figure out a strategy that works for you.