The world of website design is always changing, evolving and adapting to new needs of users and developers alike. Even in 2023, we’re seeing more and more amazing design methods pop up.
So, what’s hot in the world of website design Auckland?
Astounding Web Design Trends That Every Website Developer Needs to Know About
If you want your site to stay modern, beautiful and easy to use, consider these top trends:
1. Motion Graphics. These are becoming increasingly popular in web design, as they can make a site look more visually appealing and engaging. Motion graphics can animate elements on a site, create transitions between pages, activate charming animations when something happens and more.
Really, motion graphics can be used to tell a story. These delightful animations show every guest who visits your site that your web development team puts a lot of effort into its design. When people sense that there’s effort and passion put into something, they’re more likely to stick around.
How can a site use motion graphics in website design? Suppose a travel agency wanted to make its site look more interesting while showing off the amazing things a great travel agency can do. Their graphics could show the changing landscapes, with changing wildlife and people in each destination, to showcase the gorgeous places you could visit if you hired them.
This isn’t just informative – it’s fun!
2. Microcopy. Microcopy is the small text used on sites to provide instructions, feedback and other useful information. Well-designed microcopy can make a significant difference in user experience, as it can help guide guests through a site without them having to seek out the information themselves.
3. Dark Mode. The dark mode is much easier on the eyes. Web development trends. So many apps and sites have dark modes now. Many users are uncomfortable staring at bright, glaring lights for too long. A site that’s hard to look at certainly doesn’t encourage guests to stick around and buy something!
Plus, it has a mellow vibe that many people love. Dark mode is also easier to look at in low-light conditions, which is especially useful for mobile users looking at their phones while they’re out.
4. Voice Search. More and more people are using voice-activated devices like Alexa and Siri to ask questions and search for helpful products. However, people don’t always talk the way they type, so sites only designed with typing in mind may not appear when someone searches for them through a voice search.
For example, if someone’s looking for a good pet store nearby, they might type ‘pet store Auckland.’ However, if they were to ask Alexa to locate a nearby pet store, they might say, ‘Hey Alexa, are there any good pet stores around here?’
5. Progressive Web Apps (PWAs). These are a type of web app that can be installed on a user’s mobile phone or other device and used like a native app. PWAs offer several advantages over traditional sites, including faster loading times and push notifications.
For example, a shopping mall’s site could use a PWA to allow users to browse their goods and make purchases without having to go to the mall in person and without having to navigate to the website.
6. AR and VR. This stands for ‘augmented reality’ and ‘virtual reality.’ These technologies allow users to experience augmented and virtual reality on the web and have the potential to revolutionise the way guests interact with sites.
Clever companies like furniture stores can use AR or VR to allow users to see how different pieces of furniture would look in their homes.
7. Block Chain. Block chain is a ledger technology that is used to create secure and transparent transactions. It can potentially change how we build websites and look at website design.
A site for cryptocurrency exchange could use block chain to allow users to trade cryptocurrencies without going through a centralised exchange, making trading more secure and transparent.
8. AI-Powered Development. Artificial intelligence is an incredible kind of technology that allows us to streamline processes, analyse information quickly, generate information and more. It’s no surprise that AI tools are now very popular in the website design world.
AI tools can be beneficial for web developers, as they can automate certain tasks and help to analyse sites. But they can also be helpful for users. AI-powered chatbots, for one, can help you get the answers to your questions.
9. Personalisation. Who doesn’t love making a place more personalised and stylised specifically for their interests? Users expect sites to be tailored to their individual needs, and personalisation can do this.
This can be achieved by collecting data from users to create personalised content, such as item recommendations that match the user’s previous searches and history.
10. Accessibility. This is becoming increasingly important in website design, and it’s a very good thing to focus on. Accessibility focuses on making websites easier to use for every kind of person, whether they have certain medical conditions or not.
For example, web developers can offer users the option to change the colors of a site so that people who are colour-blind can better see the content. Or, they could have the ability to change the font size so that people who can’t see very well can still read everything.
11. Mobile-First Development. Mobile-first development and responsive design are meant to make sites easier to use on mobile devices.
It’s plain to see why this is important – so many of us are on our phones daily! It’s crucial that your site is usable on mobile.
12. Gradients and Interesting Colors Instead of Flat Colors. Colour gradients, rather than solid colors, are more popular. This is simply because an interesting mix of colors and shades is very pleasant to look at.
Try to keep your website design interesting, with flat colors in the right places and visually interesting displays in other areas of your site. Remember to ensure your text stays legible because text placed on gradients can be difficult to read.
How You Can Keep Your Site Up to Date with The Hottest Trends
There are so many trends to keep track of; how can you make sure your website is the best that it can be?
No worries, that’s actually really easy. Just speak to us at Kiwi Website Design. We’re here to help Auckland websites stay stylish and easy to use.
You can visit our site to learn all about what we can do for you. Or, you can reach us directly on XXXX.
Kiwi Website Design: Helping your site keep up with all of the latest design trends!