Trying to make your website seen by everyone but feeling like you’re stuck at the bottom of Google’s search results? It’s a common frustration among many website owners! The reason your website isn’t ranking #1 on Google could be due to some common SEO mistakes!
In this blog, we have listed down the three most common SEO mistakes and easy ways to fix them so you can start seeing results!
One of the most common SEO mistake website owners make is running SEO campaigns without a definite goal.
If you think that getting traffic to your website will always directly impact your sales, that’s where you are going wrong. Things don’t work that simply.
For your SEO practices to actually give results, you have to clearly define your goals. What is it? Quality traffic? Organic Leads? Higher Sales? Clear goals help you get quantifiable metrics. Analyze those metrics, find loopholes, and make improvements to get results.
Back in 2010, Google made a crucial announcement that indicated that they are including site speed as a signal in their search ranking algorithms.
Slow websites adversely affect user experience and consequently your search rankings. To keep your pages in the search results and give them a chance of ranking 1st, you have to work on the speed.
You can improve your website speed by hosting your website on a high-performance server, using a CDN, cleaning up your database, and many more. You can optimize the images on your website too. Larger image files take forever to load. If you are a WordPress user, you can simply install plugins to do the job for you.
As a WordPress user, you can also do a quick scan for all the plugins activated on your website. Search for alternatives that perform more than one function and decrease the number of plugins installed. Less is always more!
Search intent is simply an “intent” or reason behind the user’s search. There are most commonly 4 types of search intent:
- Informational Intent – People looking for information.
- Commercial Intent – People researching a specific product or service to buy in the near future.
- Transactional Intent – People wanting to buy something.
- Navigational Intent – People looking for a specific website.
If you fail to match with the user’s search intent, you will not be able to rank on Google for very long.
Therefore, do thorough research and understand your audience’s needs. On the basis of that fine-tune your keyword research and try to match it with your audience’s search intent. The more specific you go, the better!
Getting results from SEO efforts is not easy anymore and ignoring is simply not an option! Catering to these mistakes will definitely give you improved results.
You can also opt for a better option — taking professional help. Choose search engine optimization consulting if you are looking for faster results that count!