Also called customization, it is nothing more than the possibility of adapting the features of the ordered product to individual needs, using a 3D product customizer. Thanks to it, customers, when placing the order, can choose the shape, color, size, etc., of the product. Simply, they are able to adjust the product to their requirements and preferences.
Customizer and Configurator – the same thing? Not exactly
The basic difference between the 3D product customizer and 3D configurator is the purpose of their application and the customer’s participation in the process of creating products. In the case of customization, the customer has the ability to adapt the product to their own needs, based on ready-made components. It is different in the case of a 3D configurator – the customer takes an active part in the product creation process, adapting it to his own preferences or technical requirements. 3D configurators work well in almost every industry, like 3D product customizers, but it must be a company that gives its clients the opportunity to design or participate in this process.
In short, they are two tools designed for two different needs. 3D Product Customizer is aimed at sellers who have a product that can be customized but not composed. 3D Product Configurator is aimed at sellers who have a product that can be customized and even composed.
Customization forms
3D models
Modern computer software allows you to manufacture accurate three-dimensional models, reflecting the geometry of previously designed objects. The 3D product customizer has 3D models, which can be modified many times. Another advantage is the ability to create photorealistic visualizations, thanks to which the customer can compare the design of several variants and decide on an optimal solution for him.
Cooperative customization
A company provides individual contact with each client and helps in determining its expectations and configuring the product that meets these expectations the best. The main purpose of this form of customization is that the customer does not have to worry about getting a product that does not meet its expectations. This form of customization offers the highest degree of product adjustment to the specific needs of the buyer.
Adaptive customization
The customizing company offers a standard in which the product is prepared so that the customer by arranging modules can adapt it to their individual needs. The product can meet several alternative needs, without having to make changes in the product itself and its representation. This form of customization is to protect the client from the need to choose from a large range of final products, which can be troublesome for the client and force him to make some sacrifices.
Cosmetic customization
The customizer company offers the same standard product to every customer, changing only the presentation method, and thus its perception. In the standard product, only the features that decide on the perception of this product by individual customers change. An example of cosmetic customization can be placing the user logo on the product, individualization of the label and packaging, etc.
Transparent customization
In this case, the company offers an individual recipient a unique product but does not inform him that the product has been created for it. The customizing unit itself introduces changes in the product based on observations of behavior, preferences, and preferences of the customer established during the previous contact with it. This form of customization is aimed at eliminating the inconvenience associated with several selections.
Every year, customization is becoming more and more popular in e-commerce, footwear, clothing, furniture, and many others. Customizations and 3D product customizers are used by companies such as Nike, Adidas, IKEA, and even car companies such as Mercedes-Benz. Nike and Adidas use 3D product customizer to allow the client to design shoes according to their preferences, banks, such as mBank and The ING Group, have introduced the possibility of designing a pattern on payment cards, and some restaurants allow the customer to create a menu card with a the chef.