In the increasingly digital world, many people use their smartphones endlessly. With the help of mobile applications, we can do a handful of activities at a swipe of a finger, including keeping in touch with friends and families during lockdowns and beyond, going shopping, working, studying, playing games and more.
And while some businesses were slow to catch up with the digital transformation, many have understood that mobile applications are mandatory for companies aiming to stay on top of the competition and increase revenues in today’s business landscape. According to Statista, Apple App Store’s top subscription apps raised revenue of more than $10 million in 2020.
Many organisations have already turned to a custom application development company to grow their business at a fast pace. Custom applications are developed to address specific audience needs, driving a bigger engagement while promoting the company’s services. There are many types of mobile apps for businesses, including:
- Loyalty or digital rewards apps are loyalty card-like apps that provide customers with discounts, bonuses or other rewards that invite consumers to return and buy more.
- Task resolution apps help manage or execute tasks; for example, they can be used by remote employees to access a database or manage their tasks.
- Customer service apps streamlines the communication between a company and its customers. The latter can ask any question and troubleshoot a problem with the help of the mobile app.
- Content apps allow sharing exclusive content with the app users.
You should choose a fitting app type according to your business needs. Once the app type is correctly established, you can start reaping business benefits with its help. Let’s look at what advantages custom mobile app development brings.
1. Win customer loyalty
Running a loyalty program via your mobile app can help businesses stay closer to customers, establish trustworthy relationships, maintain a high retention rate, and improve customer acquisition. But more importantly, loyalty programs embedded in mobile apps enhance user experience, namely:
Provide instant rewards
For example, customers can receive a cashback or points after purchase, and such bonuses can be used to have discounts on the next purchases.
Make personalised offers
Businesses can send a particular customer a specifically tailored deal or relevant product by analysing customers’ behaviours, preferences, and even geo-location.
Improve communication
With the help of in-app messages, a company can reach customers while they are using the app and make a customised offer.
2. Enhance security
Custom mobile apps are tailored to address a company’s specific needs and build with improved reliability and security. For example, the companies of financial or healthcare industries are usually looking for apps that are compliant with all the security regulations and can protect their customers’ sensitive data from cybercriminals. The custom app is developed and tested according to businesses’ functionality preferences. So that it serves company needs and guarantee enhanced security.
3. Raise brand visibility
More and more people use mobile apps every day. Companies can leverage the custom mobile app to increase brand awareness. Branded apps that contain different elements associated with an organisation, including logo, identity, and slogans, help promote its brand and reach new customers.
Developing a mobile app boosts your brand visibility and help convert mobile users into potential customers. The more people know about your brand, the more they resonate with it and the higher the possibility of opting for your products or services. For example, if a customer is looking for a new workout routine and has seen your fitness app in the app store or online ad, or a friend told them about it, the chances of using your services are quite high.
4. Maintain flexibility
The modern business environment is changing rapidly, and companies need to adapt to stay ahead of the competition. Off-the-shelf solutions may not offer enough features or product capacity your business demand. At the same time, custom apps are developed from scratch and therefore are more flexible and scalable.
Final thoughts
Mobile apps offer many other advantages for businesses, including direct marketing channels, sole ownership of the product, standing out from the competition and others. Ready solutions are rarely adjusted to specific business requirements, while custom apps are designed to boost operational efficiency and meet your customers’ needs.