Digital marketing has recently become one of the most popular industries of all. Every company and brand now needs a digital marketing department, since its value is only growing stronger with the development of technology. Since the core of digital marketing lies in your computers or mobile phones, it is inevitable that there are going to be tools necessary to contain everything, as well as improve it so it is the right fit for representing your brand. Here are four handy online tools digital marketers can use in their work to save time and make sure their work is of the best quality.
Of course, while using any of the portals and apps, it is crucial to make sure you are safe in whichever way you use the internet. Use a VPN whenever you research or consume anything online. Check out this Surfshark review to get an idea of what a VPN can do for your safety.
Google Analytics and Google Keyword Planner
Before going through any other options, make sure to use the full potential of what is already given to you with Google. Google Analytics offers insight into statistics useful for analyzing reach and viewership, while Google Keyword Planners allows you to do amazing SEO work with the millions of keywords it contains. Both of those are completely free and easy to reach and use, great if you are starting out. So, what are you waiting for?
One of the most important parts of digital marketing is certainly social media. Social media platforms are amazing at helping you display your content and showcase it to a larger audience. Hence, why it is important that you design Instagram posts and stories, Facebook ads, and logos with the best quality and creativity. That is where Canva comes in. It allows you to design any format of content you need, as well as to link all of your social media to it and post directly. It requires a payment fee for the premium version, but even the free version contains a huge variety of shapes, fonts, and designs.
If you want a tool that is a little bit more advanced, Loomly is a practical tool for organizing projects and content. If you have way too much information and data that you need to sort out, this is perfect for you. All of its features are very clear and enable easy data management, which is more than necessary if we ́re talking about all the aspects that need to be covered in digital marketing. That way, notifications make sure that you don’t forget
something. In fact, it leaves much more space for creative thinking. Not only does it ease the job and save time with all of its organizational tools, it is also great for exploring new ideas for content creation.
These are just basic examples. There are thousands of tools you can use if you want to completely digitize your work and make it as easy as possible. It just takes a few of those for pure necessities, everything else is just a matter of choice. What is important is that you dive in and start working.