5 Advantages of Advertising on Facebook

Advertising on Facebook holds a lot of advantages than other online marketing channels.

Facebook Advertising is one of the most prolific and best platform for businesses and companies looking to grow their audience and reach on the internet.

Craft a Facebook advertising strategy and you get the following advantages:

Immense Audience Reach

In terms of reach Facebook has one of the widest. After all, it’s one of the biggest social networks out there at 2.6 billion monthly users.

Facebook is home to a diverse range of demographics, all of which may be looking for your brand, products or services. Chances are, you could be hitting your intended marketing numbers when you advertise on Facebook.

Split Testing is Available

Ads Manager gives users flexibility over choosing which ads work best in different audiences, age segments, locations and others. This is available even in single campaigns.

A/B testing gives you vital data on which ads will work best on a live platform. In hindsight, you can check what other brands are doing by going to Page Transparency settings and clicking on ‘See More’.

Generate Organic Leads

Leads are some of the most valuable commodities in marketing. Facebook’s lead ads is optimized to capture information no matter the device, via lead ad form, appointments and even when they’re inquiring about your products or services.

You Can Be Creative

Facebook ads can be done in a number of ways and not just using text and images. Creative brands that can engage their audience with powerful messages can quickly convert and experience success.

Cost-Effective Advertising

Facebook advertising is one of the most cost-effective online marketing campaigns you can find.

It works on virtually any budget and is cheaper compared to other social media ad campaigns such as LinkedIn’s, Twitter and Instagram’s.

Consult with a digital marketing team and launch your Facebook advertising campaign today!