TikTok has in recent years been the fastest growing video platform. Videos posted on TikTok are often catapulted to viral status. One of the best aspects of TikTok is that trends can be used by many different users and through the use of the correct tags the videos can easily be promoted across the platform.
Using TikTok trends can help you grow your TikTok account and gain followers, without using paid services such as FuelTok. So, if you are looking to grow your TikTok, then here are some of the most popular TikTok trends to be aware of in 2022:
1. Memes and Sounds
From VSCO girls to cottage core to main character vibes, there are many memes and sounds that you should follow on the platform. These themes and trends can also be great when you are making your TikTok videos. Some great trends and sounds to follow include:
- The Vogue Challenge
- The Picture Trend
- The ‘What I Mean When I Say I’m From’ Trend
- The Main Character Trend
- The ‘I’ll Never Forget You’ Trend
As a brand using popular memes and sounds and following along with what is popular can be a great way of directly engaging with your community on TikTok. It is also important as a brand to know within which popular categories your brand would fall under.
This will help you better create videos for the trends that are relevant to your products.
2. Content Series
It is increasingly popular to make TikTok videos in episodic content or content series. What that means is that one longer video is often broken into parts so that it can fit within the 60-second limit that TikTok sets for each video.
Posting things in video series has become ever more popular with creators who want to create in-depth videos, tutorials, or shorter videos with cliff-hangers. Small businesses often use this format to answer questions or exhibit how their products are made.
Content series are also a great tool for creating anticipation from your followers.
3. Branded Hashtag Challenges
When it comes to trends on TikTok one of the biggest ones to follow is having hashtag challenges. Hashtag challenges created by brands are a great way of making audiences engage with the content.
One single hashtag can be the reason for the creation of hundreds of videos all of which are indirectly or directly related to each other. Especially with funny or creative hashtag challenges, the result can be an ever-flowing stream of entertaining videos to watch. ArXe Ventures also found that their clients often boosted outreach exponentially just by adding hashtags to some of their already popular videos.
4. Branded Stickers
Much like Snapchat, Instagram and Facebook, TikTok also offers its own set of branded stickers. Brands that pay for the creation of their stickers and filters on the platform are also directly helping to shape the different types of content and videos that users will create.
As a business, having a sticker that is often used in videos can help keep your brand relevant and can help drive more people to your account.
5. Behind-the-scenes
Behind the Scenes videos and product creation videos are some of the most popular videos on the platform. As a brand, following that trend and creating your own set of behind-the-scenes videos can help bring in more people. This is because this sort of video has often been associated with a personification of the brand, as people get to put a face to the person behind the business.
Behind-the-scenes videos can also use an array of sounds and colors and can be made to follow most of the major memes, sounds, and trends on the platform. With a little bit of thought and creativity, you can make behind-the-scenes videos that will truly captivate your audience.