In 2023, buyers and sellers alike are stressing about inflation. From the price of eggs to the price of property, inflation causes penny pinching for people in all industries. HomeLight covers the ways that inflation is affecting the real estate market in this article. As a real estate agent, you know that inflation comes and goes, and there’s no need for buyers and sellers to worry, or to hold off on buying or selling a home. But how do you convince your clients of this in a tech-based world? In this article, we’ll cover the best technology tools that every top agent needs to reach clients and keep selling homes, even in a cooling market.
1. A CRM (customer relationship management system) database to manage your clients.
A reliable CRM is essential in today’s market to track and reach your clients. There are tons of CRM system platforms you can utilize to help you engage clients. Most professionals use CRM systems to streamline your company’s data, integrating your sales with marketing campaigns and social media. CRMs by far are one the most important contemporary ways to manage your business, and if you’re not already using one, this can help expand your clientele as an agent.
2. Video marketing
Hiring a video production team to create videos for your business that you can upload on your website, social media, and include in email communications is one of the most efficient ways for interested clients to get to know your business. In a mediated world full of advertisements and images, a video can be a perfect way to get prospective home buyers and sellers to get to know you. Describe your experience and your real estate expertise, and clients will be much more likely to trust you with their business.
3. Social media
Speaking of utilizing videos, if you don’t already have a social media presence, one of the best ways to reach new clients is through platforms like Facebook, Instagram, TikTok, and even LinkedIn. Prospective buyers and sellers will be looking on their social media feeds for information on agents, and you can even buy social media ads that target prospective clients. Like using video marketing, having a social media presence will tell your future clients that you are a competent, trustworthy expert in your field.
4. Task management system
When you’re a real estate agent, you need to put your best foot forward with clients, and a great way to do that is to stay on top of your work. Respond to their questions quickly, don’t miss meetings—in short, make your clients feel like they are the only person you are working with. This can be a daunting task when you have dozens of clients. Utilizing an online task management system will keep you up to date with your work, and make you look like a real estate super star.
5. Data
Real estate is ultimately a data driven field, so why not use data companies to find data that’s useful to you? Gathering data about the real estate market in your area is a perfect way to put you ahead by having useful knowledge about current home buying and selling trends.
No matter what type of agent you are, or what your specialization might be, you can use these tools to grow your business in a contemporary, tech and media based society!