Short-form content is becoming increasingly popular ever since the pandemic struck, and there are more eyes than ever on social media platforms like TikTok, Youtube Shorts , and Instagram Reels.
If you want to grow your business, taking advantage of simple TikTok hacks can help you with that process. Posting on TikTok, the popular video-sharing app that has amassed a staggering one billion active users worldwide, is an excellent way to broaden your reach and market your business like never before. But before successfully gaining the thousands of followers and views you’re looking for to make a name for your business online, you need to know how to go viral on TikTok or at least get enough attention to drive more traffic to your website. Check out these five simple yet effective TikTok hacks worth trying to strengthen your business’s digital presence in no time.
1. Use the Trending Sounds
One of the easiest ways to get your business account to go viral on TikTok is to use trending sounds. When people first make TikTok accounts and aren’t familiar with the social media platform, they often use old, outdated sounds that are no longer trending. You don’t want to use a popular sound from 2020 now that we’re in 2023. It lowers your risk of getting the interactions you want and need to grow your business. While on your account, check for the latest trending sound and play each of them. Choose a sound that can correlate with what you’re posting in some way. Using a trending sound boosts your chances of getting views and landing on the For You Page of others, so it’s worth a shot.
2. Don’t Forget the Hashtags
Don’t make the mistake of posting without adding hashtags to the text feature displayed at the bottom of the video. Much like you would use hashtags on Instagram to make it easier for people to find you, it’s possible to do the same on TikTok. Search for trending hashtags that relate to your niche and use them to bring in more views. You don’t have to overdo it with the hashtags – simply add enough to help you go viral on TikTok or gain plenty of views to get more followers and traffic to your site.
3. Follow Along with Simple Trends
Don’t just post on TikTok – take the time to get to know the platform by scrolling through the For You Page to see what’s currently trending. Use the current trends on your own page while promoting your products or services. For example, in 2022, the #celinedion trend was a huge hit. Those who followed along with it racked up millions of views, often leading to more followers and increased engagement. Although that trend may be over and done with, there’s always something new popping up on TikTok, so pay attention and use the latest hype to your advantage.
4. Keep It Short, Simple, and Engaging
The quality and style of your videos will make a difference. Keep it short, simple, and engaging when you’re promoting your business. For example, if you’re a hair stylist trying to show off your work, you can speed up the video to show the before and after and then use a trending song with it to improve your chances of getting more views.
5. Use Captions Wisely
Not everyone knows this, but the way you would use specific hashtags to help people find your content is the same way you can also use niche-related keywords as captions on the videos you’re posting to boost visibility. When TikTok users type in those specific words using the search feature, they should have a much easier time finding your content because of the captions you’ve added.
If you want to grow your business, go viral on TikTok , and gain more followers, give these simple TikTok hacks a try. It may seem intimidating when you’re new to using the popular social media platform, but it’s easier to boost engagement and build a solid reputation for your brand there than you might think. Follow these hacks and watch how quickly your TikTok account can grow at a steady pace.