Today you cannot win your customers by chiming in their email boxes with promotions of ‘the best’ products. Everybody does it! So, you can’t stand out with this outdated strategy. In the age of a changed customer landscape, your customers need something more personalized. Customers’ expectations have increased, and they don’t satisfy with just a nicely packaged product – they want a nicely given customer experience! That’s where the idea of customer experience economy jumps in, and that’s where a CRM (Customer Relationship Management) consultant can become your savior.
The customer experience economy drives today’s economy where tailored experiences, customized solutions, and personalization help you win the competition. Dynamics 365 and its different modules, like Microsoft Dynamics 365 for salesis playing a key role for businesses in driving the customer experience economy in the right direction. It works on key customer experience improvement to move the needle.
In case you don’t know, here are a few ways CRM can help you give a better customer experience:
#1: Better Data Organization
Gone are the days when an account manager used to work in a bubble without the need of other team members. Now all departments must work together to give customers a seamless experience. An account manager often needs the help of the service, accounting, or shipping department to satisfy customers’ queries regarding their orders. It can be tiring to juggle and find relevant information from the concerned department without making the customer wait several minutes. So, the CRM consultant can help you organize all the relevant data in one system.
Microsoft Dynamics 365 gives an all-in-one platform to keep calendars, emails, sales, operations, and accounting-related data to avoid any miscommunication and poor customer experience. Do your customers have any queries? Simply go to Dynamics 365, open the relevant folder, and satisfy the client within a few clicks.
#2: Identify Process Loopholes
You can’t give a better experience to your customers unless you know where things are going wrong. You might keep working on the same flawed process and operations that annoy your customers, hence hindering sales and conversions. CRM comes up with tools to keep an eye on the key performance indicators, close rate, customers’ interaction with the campaigns, retention rate, etc. That all leads to improved processes, operations, and campaigns to give a better customer experience after getting a clear picture.
#3: Better Customer Understanding
What do your customers need? What are they looking for? What types of experiences are they seeking? What are their pain points? What do they prefer? Knowing answers to these questions can become a slippery slide to take you closer to meeting your clients’ needs and expectations. The right Dynamics 365 partner can help you set up Dynamics 365 platform that gives an insight into your customers’ journey and behavior. So, catching up with their requirements and needs becomes easier and on-point. Result? A happy customer who is ready to become your loyal customer and advocate.
#4: Live Updates and Improved Communication
Imagine how annoying it will be for customers if they have to call again and again to know the status of their order, then wait for several minutes to get the required information. What if they can track their orders themselves and get access to all the relevant information without the help of any other person? It will eliminate communication silos and make your employees’ lives easier.
You just need to integrate the web portal with Microsoft Dynamics 365 CRM, and your customers will be able to access important information, like order status, history, purchase details, etc. It will improve customer experience, and your customers will love to come back to you.
#5: Access to Customer Feedback
Customer feedback has become common in the digitized world. Customers like to leave their feedback online after using a product. This feedback can become your go-to source to know what your customers are saying about your brand – only if you know about that feedback. Dynamics CRM gives you access to your customers’ feedback left anywhere online in any form. Having access to customer feedback provides an opportunity to design a strategy that can guide you to work on customer experience and drive better results.
The customer experience economy is backed by the idea of giving a seamless customer experience that makes them feel associated with the brand and product. It creates emotional bonding and a sense of belonging in customers with the brand, increasing return on investment. So, customer experience is like a currency you can cash to increase your revenue. That’s why the demand for Dynamics 365 is increasing, and businesses are incorporating it into their business fabric to take a deep dive into the customer experience economy.
So, analyze different Microsoft dynamics 365 consultants and choose the right CRM consultant to win the game of customer experience economy!