Today we are a society which is driven by the digital technology. And its impact is such that there are some countries where the citizens don’t have running water or drinking water but they own smartphones. Digital marketing has created an incredible influence on the people’s interactions, their work, purchases as well as their life habits.
Due to which, companies and businesses today need to have a firm grasp on how they can utilize the digital universe to maximize their brand awareness and impact with the potential customers online. Digital marketing not only involves running ads online. There’s much more to it. Like email marketing, press releases, SEO etc. All these things put together helps businesses achieve sales online. There are many good agencies like digital PR, Incify etc. providing these services to small businesses.
Ways to show how the internet has changed business:
There are six main ways which shows how the internet and the digital platforms has the changed the business forever:
1. Communication
Today, most of the businesses are on the internet or any digital platform. This has helped the businesses to attract potential customers as well as interact with them. Social media acts as a roulette wheel for businesses and it allows companies and businesses to interact with the people in a public venue, provide a channel for them to promote products & services as well as transparent messages.
The most popular social media for promoting businesses today are Facebook and Instagram. Many businesses even have stores on these platforms for their customers and also interact with them through it.
2. Content Overload
Through the social media apps as well as the messaging apps, a huge amount of content is spread to the potential customers. In every 60 seconds around 3.3 million people makes a Facebook post and around 29 million messages are distributed through WhatsApp messenger. This means that the marketers have their work cut out for them if they want to get noticed in these platforms.
3. Multitudes of Data
The modern technology allows the businesses to gain a tremendous amount of knowledge about their customers. Though, they need to know where and when they need to use these data.
- Know the statistics of the data you have about your customers and how you can sue it properly for the success of your business or company.
- Know where the engagement on the digital platforms is more so you know which of the customer channels are going to pay off.
- Hire employees who are able to process the customer data with their analytic skills.
- Create content which is personalized and is focused on the customers.
4.Transparency
Customers wants to know more about the businesses with whom they interact with and purchase from. In order to build certain loyalty brands for your customers, you need to be transparent with them and demonstrate your personality online as well as the business’s ethics. This is particularly important and relevant for businesses or companies who sells food products which the customers want to know what they are eating.
5. New Breed of Influencers
Today, there are a lot of influencers on social media and YouTube. Approach these influencers to promote your brand online. This will create a digital presence for you and attract customers to your business through that influencer.
Many businesses approach the influencers nowadays for their promotions as they are close to the public and the people also have faith in these influencers as well.
6. Encourage Innovation
Having your business online, it forces the businesses to be more innovative with their ways to reach out and engage with the customers. Some businesses link their products with a social problem which is one of the ways to engage with potential customers. Your business needs to be creative and innovative for them to survive on the digital marketplace.