No business could ever succeed without a marketing plan since marketing is essential and crucial. The same is the case with cleaning businesses. Commercial cleaning has gained a lot of popularity, especially the home cleaning and office cleaning franchise, after the outbreak of COVID-19. Now, if you want your cleaning business to flourish, you will have to pay attention to marketing strategies. Here are 7 easy tips to help you market your cleaning business without paid ads.
1. Use Offline Strategies
Though online advertisement and marketing strategies can take your business to the next level, this doesn’t mean that offline strategies are no longer helpful. It is always a good idea to meet your potential clients in person. A trade show would be the best place to market and promote your business and get in touch with potential customers.
2. Focus on Local Business Growth
Networking could help you to promote your business locally. Several online networking sites or groups organize networking events for this purpose. If you don’t have enough time to sign up or use any networking sites, search for “networking events for local business near me” on Google.
3. Improve SEO
Another excellent tip for promoting your cleaning business is to improve SEO. You can do this by citing your cleaning business on various web pages. This would help enhance your business’ online image by making your company’s name appear in more searches.
4. Focus on Blogging
Blogging is another excellent marketing strategy that would take your cleaning business to new heights. Blogging is an essential component of your content marketing strategy. It can help in generating more traffic to your website. You can indirectly convince the audience to invest in your services through blogging by creating awareness.
5. Use Social Media Platforms
Social media platforms such as Facebook, Instagram, and Twitter can help you promote your cleaning business effectively. First, you have to create an account and share some meaningful pictures, videos, and posts that could create awareness within the audience. Make sure that whatever you share on these platforms enhances and urges the audience to invest their time and faith in your service.
6. Get Certification
Getting your company certified by the ISSA would be an excellent marketing strategy. ISSA stands for International Sanitary Supply Association that aims to develop plans and practices to unite and improve the cleaning businesses. Having an association with such an organization can improve your overall business reputation and help gain clients’ trust.
7. Increase Your Email List
Email marketing is one of the oldest yet most effective methods for marketing, and it could help you get more leads. Focus on increasing your email list by targeting potential customers. You can do so by buying email lists. It is the fastest way to reach out to your potential customer directly.
So, these are some of the tips that would take your cleaning business to new heights. But, of course, you have to work hard and follow the marketing tips given above religiously.