The popularity of serums among the masses is on the rise. From a business point of view, the serum industry is expected to grow at a CAGR of 6% during the period 2023–2032. The industry value will hover around USD 7.5 billion by 2032. With such steep growth, there is a huge opportunity for cosmetic brands to introduce their serums to the market. An effective way to make your product popular among people is to have too-good-to-ignore packaging. This packaging, known as the style of serum boxes, holds the power to reshape a product’s future.
A lot goes into designing such serum boxes. This post is an elixir for all brands planning to launch their serums or already in the business. It lists out 8 effective strategies brands can focus on before finalizing the packaging design. CPP Boxes, one of the best packaging companies in the USA, is here to help. Let’s check out these strategies.
8 Tips to Make the Best Custom Serum Boxes That Buyers Can’t Ignore
1. Target Market Research
The modern approach to marketing is no longer restricted to the 4Ps (product, price, place, promotion). A new P: packaging plays an equal part in making your marketing campaign a success or failure. Hence, brands must identify key elements of their target market, like age, gender, race, interests, buying patterns, geographic and behavioral factors. Once they have the data, this data must be incorporated into creating custom serum boxes.
This will ensure that the design is not hollow and speaks directly to the buyer. It helps brands build a connection that inspires people to pick up your product, inspect it, and buy it.
2. Information, information, and Information
People buying serums are usually dealing with a skin or hair problem. They are looking for particular information that can address their issues. Brands must include ingredient sourcing information, ingredient composition, and other relevant information that can motivate buyers to buy the serum. The box must educate the buyers on how the serum can help alleviate the issue people are facing.
3. Product Safety and Protection
Serums are highly sensitive to external factors like heat and moisture. Moreover, they are packed in glass bottles that are prone to breakage in the event of falls or external weight. Custom serum boxes can help brands deal with these fears as they allow room for cushions and inserts. Such features are particularly helpful for long-distance shipping. They also help the product complete its shelf life and avoid breakage.
4. User-Friendly Design
Serums are a daily-use item. The packaging must be both easy to use and durable at the same time. If the box isn’t good enough to last for the serum’s lifetime, the user will not have a good experience. A bad experience with the packaging, regardless of how effective the serum is, is not good when it comes to repeated buying. It also creates bad word-of-mouth. All of these things have a negative outcome for your brand’s overall image. Custom serum boxes can help you avoid these issues. You can use durable and rigid material for packaging that ensures the box won’t break anytime soon.
5. Don’t forget Marketing Touch
Another amazing benefit of custom serum boxes is that they allow brands to use them as a marketing tool. You can print your brand’s logo, tagline, message, colors, shades, or artwork. All these features help create a brand identity and an association with the shoppers. Repeated exposure to a brand’s name removes the barrier between a buyer and the brand. It promotes sales of other products too.
6. Consistency Across Different Products
Brands must focus on achieving consistency when designing custom serum boxes. Consistency must revolve around the brand’s name and logo. It should be present in all of a brand’s offerings. However, the design must vary according to the product. The artwork, images, colors, shades, and patterns must change with the product. These changes must be based on the target market analysis, so the boxes appear closer to what a buyer needs.
7. Right Size and Shape
Another benefit of using tailor-made serum boxes is the freedom to change the size and shape of the box. Using different designs, like pyramids, triangles, and round-shaped boxes, can enhance the box’s visual appeal. Moreover, getting a box with the right size also increases product durability.
8. Green Packaging is the Way to Go
Recent trends in shopping behavior have forced brands to change their packaging standards. People now prefer buying from brands that are sustainable and have a minimum carbon footprint. By opting for custom serum boxes, brands can use eco-friendly materials such as Kraft stock. Kraft is not just a flashy green material but also provides ample protection for the contents inside. Other options include corrugated and cardboard stock; these are also eco-friendly and green. Together with green mailers, you can elevate your packaging game and create a positive impression for your brand.
Final Words: What’s the Right Approach for Designing Custom Serum Boxes?
Brands must not use custom packaging as only a housing for their products; they must use this as a chance to wow their customers. These boxes are like a silent advertisement for serums that delivers your message without uttering a single word.
CPP Boxes is a one-stop shop for all your packaging needs. We specialize in custom packaging solutions. Our free design support is a boon for all brands on a budget who don’t want to hire a dedicated design team. CPP Boxes also offer free shipping, no die & plate charges, quick turnaround time, and excellent print quality. The best part is that all of these services come at the lowest prices. Contact us now for a free quote and give your packaging the required uplift.