LED signage for your business can influence how you attract and keep customers. LED signs can show vibrant, eye-catching messages and images highlighting your products or services. Use them for promotions, events, or simply to enhance your storefront’s appearance. You can go from simple text to complex animations.
Here’s how to creatively use LED signage for your business.
Catch the eye of your audience with animated videos
You could use your LED sign to show animated videos, easily catching the eye of people walking by and your most loyal customers.
An animated video can advertise your products or services, invite people to visit your store or restaurant, or entertain and make them smile. Just ensure your video moves slowly so people can see everything properly.
Show your social media feeds to get more followers
If you already create engaging content for your social media pages, display it on LED signage. Making your Facebook or Instagram feed appear on your screen should be easy.
Be sure to display a message asking people who visit your business to follow you on social media. This will enable them to continue enjoying your content. This is an easy way to turn your customers into followers.
Proudly display content created by your customers
Do you have a collection of flattering reviews, testimonials, and enthusiastic comments your loyal customers have shared with you? Instead of organizing these precious screen captures in a folder, why not display them proudly on your LED signage? This will give more credibility to your brand by showing everyone who visits your business that many people truly love what you have to sell.
Entertain and engage with interactive ads
Your audience might be used to fun and engaging content, so they might not be too interested in simple, static ads. Instead, catch their attention with interactive content.
Show quizzes and fun trivia on your LED screen. Add a QR code your customers can scan to access exclusive content on their phones. Allow them to try clothes virtually with augmented reality. The more creative you are, the more excited your audience will be.
Showcase your most popular product or service
LED signage can showcase your most popular product or service with quality photos and simple testimonials. Display whatever your business is known for on your sign.
Be sure your design includes a call to action. This could be an invitation to take advantage of a discount, to try a sample of your most popular menu item, or to book a consultation with you. Tell passersby what you want them to do and how to do it.
Display your menu with enticing photos
Consider displaying your menu on LED signage if you own a restaurant or coffee shop. Get creative by showing high-quality photos of each item on your menu and their prices in easy-to-read fonts.
But keep your signage clear with a manageable amount of information. Creating different pages for your menu and arranging them in a slideshow will avoid overwhelming your customers.
Advertise your special deals and incentives
Your LED signage can advertise your special deals in real-time. Show people the wonderful products they could get by shopping in your store right now and give them an idea of how much money they could save. You can also use your sign to display photos of your new products or fun incentives.
Show any awards your business has won
If your business has won prestigious awards, you must show them off on your LED signage. If you don’t have any awards to show, mention how many people you have helped so far with your services. You can also mention how many happy customers bought your newest offering.
Share an inspiring or funny quote
LED signage uses inspirational or funny quotes to make your customers smile. Your quotes can be relevant to your products, services, or brand image. But it can also catch their attention, make them pause, and laugh.
The right quote could make your business memorable in a potential customer’s eyes. They might not buy from you immediately, but they will remember you and the quote they read on your sign whenever they need your product or service.