Online casinos are now more popular than ever with players around the world, and one of the most common business models/marketing strategies to ensure player retention (techniques that keep players interested in a fun way and make them keep on coming back to play on their favourite sites) is called gamification.
With that said, let’s now dive straight in and discover more about gamification and how today’s most trusted online casino operators employ this strategy to enhance the overall player experience and generate more revenue.
How is gamification used at online casinos?
Online casino operators use gamification to enhance customer engagement and keep them returning regularly to play on their websites, which typically stops players from looking for somewhere else to play their favourite games.
The aim of this marketing strategy is to get players who join these sites to actively participate in various fun activities and reward them for their participation. When applied correctly, successful gamification techniques often increase customer loyalty and create a memorable and rewarding experience for fully registered members.
Some of the main ways that today’s most trusted iGaming businesses use gamification tools to boost customer engagement, retention and loyalty are the following:
- Multi-tiered loyalty rewards programs
- On-site prize draws, raffles, giveaways, and promotional offers
- Daily log-in bonuses
- Leaderboard challenges
- On-site tasks and website interactions
- Progress bars
- Online casino tournaments (often with cash prizes or real-world prizes to be won)
- Matching deposit bonuses, no deposit bonuses, cashback bonuses, free spins bonuses, and other lucrative bonuses
You can find one or more of these gamification elements on regular [real money] online casinos and social casinos, the latter of which are also known as sweepstakes casinos. To learn more about these fun gaming sites that are currently taking North America by storm, you can now see details at jaxon.gg – one of the industry’s most trusted iGaming review sites.
Which other technologies do iGaming operators use to enhance player engagement?
Besides gamification elements, operators also rely on other technology to boost player engagement. For example, to foster a sense of community and help players forge new friendships and relationships, many of their games, especially the cutting-edge live dealer games, use various digital communication tools and socially interactive features that enable players to chat with each other in real time.
For example, when you next play live dealer games from award-winning providers like Pragmatic Play, Evolution Gaming, and Playtech, to name just a few, you will notice that all of their games have instant messaging chat features, which enable you to chat directly with the live dealers and all other active players.
This technology helps grow online casino gaming communities and allows shared gaming experiences like never before, and some of the best games with this tech are MONOPOLY Live, Live Immersive Roulette, Snakes and Ladders Live, and Live Crazy Time.
Are online casino bonuses and loyalty rewards worth claiming?
Yes. Most bonuses are well worth claiming and will give your bankroll an instant, much-needed cash injection. However, the only bonuses worth claiming are those on reputable websites that are fully licensed and regulated by one or more of the iGaming industry’s mid to top-tier licensing authorities/gaming commissions.
The bonuses that sound too good to be true are often found on unlicensed and unregulated sites and must be avoided at all costs.
When claiming online casino bonuses on a safe site controlled by a trusted operator, try to look for ones with low to medium wagering requirements (say 20x to 50x times the bonus amount) and remember to get your wagering requirements completed within the time stated in the terms and conditions.
The best thing to do to avoid confusion is to only claim one bonus at a time. Also, when reading through the terms and conditions, you will find out exactly what you must do to ensure you get the bonus out of any bonuses that you decide to claim.
Final thoughts
The gamification strategy has made online casinos more enjoyable, but to ensure you always have a safe and fun time and never exceed your initial spending budget, you should always remember to gamble responsibly.
Fortunately, most sites these days provide fully registered members with a range of bankroll management tools, often referred to as safer gambling tools. You can manually set these limits/controls when logged into your account, and they are a great way to ensure you always remain within your initial spending budget.
Some players find that setting session time reminders works best for them, whereas others like to set deposit limits (daily, weekly or monthly) or win/loss limits. If you don’t set these controls, it’s risky and can sometimes lead to overspending.
Finally, if you want to find a safe site that has plenty of frequent bonuses and loyalty schemes that reward players for their efforts, stick to safe review sites like Jaxon, which only recommends trusted brands with the best games, bonuses, customer service, and cybersecurity measures.