Top Proven Tips to Increase Your Instagram Reel Reach

Your Instagram Reels aren’t flopping.

They’re just waiting for their director to take charge SERIOUSLY.

Low reach!

This happens when your content gets lost in the crowd. Blame bad quality, overlooking analysis, or inconsistency.

Guess who Reel considers the main guilty party? You.

It’s okay! You still have scope to fix that. All you need are some tip-offs!

Use them properly and see your Reels relishing:

Reach
Engagement
Loyal Fans
Conversion

So, what tips can help your Instagram Reels reach viewers? Simple, focus on-

Powerful storytelling
Trending sounds
Engaging with people and
Using proper hashtags

Learn more about maximizing Instagram reels engagement here!

Instagram Reels and Their Algorithm

The Power of Reels

A report highlights that the average length of an Internet video someone watches is 2.7 minutes. [Source: The New York Times]

That’s quite short, and so are the Instagram Reels.

Such content is the short-form, vertical video clips that help you connect with your people. They last up to 3 minutes.

According to Social Insider, shorter reels, around 7 seconds to 15 seconds, perform way better.

The videos are mostly entertaining, and who doesn’t like some fun?

Instagram reels can be a great way to:

Show off your creativity
Share quick tutorials
Promote yourself or your brands

Using that content gives you a chance to show up on the EXPLORE page. This means more eyes on the video.

A report by Metricool highlights that-

“Instagram Reels grab around an average of 16,152.88 views.”

This is quite a good reach.

Algorithm Insights

So, how does the Instagram Algorithm pick its students?

It all depends on the engagement.

The platform shows Instagrammers the content most people interact with. If people LIKE, COMMENT, or SHARE your reels, chances are high, they’ll get noticed.

Algorithms look at a few factors to boost a Reel’s visibility.

Here’s a list from a study-

User’s interests and behavior
Content relevance
Interactions
Timeliness of the post

Higher engagement leads to better ranking and more exposure. That’s how Instagram prioritizes the Reels and makes them reach users.

Process of Crafting Engaging and High-Quality Content

Storytelling

A good story is always a win.

One research mentions that-

“92% of consumers want ads to come in story form. They want engaging and stunning images that’ll positively impact their minds.”

This shows how much people love stories. And they have to be good too.

So, ensure your Reels have a clear narrative.

Be it a funny moment or an informative tutorial, show it through a story within 3 minutes.

For brands, one of the most efficient storytelling techniques is the Problem-Agitate-Solve structure.

Address the issue, present yourself as a solution, and end with a result.

Some other narrative techniques are-

The Hero’s Journey Framework
Visual Storyboard
Conflict and Resolution
Character-Driven Narratives
Time-Lapse and Chronology

They keep viewers hooked till 180 seconds.

Result: Increased reach and engagement.

Visual Appeal

No one likes pixelated videos.

Instagram is a visual platform. So, your Reels have to look pretty, aesthetic, and picturesque.

You can try apps like InShot and Canva to edit your videos. They also have cool effects and settings which you can play with.

Check this out:

Best Resolution: 1080 x 1920 pixels
Aspect Ratio: 9:16
Minimum Resolution: 720 pixels
Minimum Frame Rate: 30 FPS

Keep the visuals vibrant with popping colors. Use contrast themes for the content.

Ensure the camera is decent. Shoot in natural lighting or have a good lighting setup.

The pacing should flow smoothly. If you’re using graphics, ensure they complement the video.

All these help increase your Instagram Reel reach.

Even music can work like a catalyst.

Look for popular audio tracks. They can make your Instagram Reel go viral. How?

First, know that there’s a reason those tracks are popular. This means people naturally are listening to them and interacting with them.

So, if your content has such music, Instagram surely will use the same algorithm formula and boost its visibility.

As per a study-

“Trending sounds on Instagram, especially in reels, can play a key role in growing and becoming more popular regardless of the content type.”

It further added-

“The use of trending audio can help keep accounts in the main Feed and increase audience engagement.”

You can check the “Audio” section in the Reels tab and see what’s trending. Use the one that seems relevant to your video.

Hashtag Strategy

A unique strategy.

Hashtag helps more Instagrammers discover your Reels. This results in more reach and engagement.

Infuse a mix of popular and niche-specific hashtags into the post.

Popular because they can give you instant visibility
Niche because they help reach a more specific audience who’ll be legit interested in your content

For instance, your reel is about travel.

Combine generic hashtags with niche ones. Here

Generic can be #Travel
Niche can be #SoloTravelTips

Such a strategy can boost your Instagram Reel reach and hook the right viewers.

Optimal Posting Times and Frequency

Timing

When you post matters.

So, add your Reels to the platform when your target group is most active.

A survey of 27 surveys and studies by Research has listed the common timing. It’s mostly morning and evening.

Days		Morning	Evening
Weekdays	Monday to Friday	9 AM to 11 AM	5 PM to 6 PM
			1 PM (lunchtime)
Weekends	Saturday	11 AM	7 PM & 8 PM
	Sunday	7 AM & 8 AM	4 PM

You can check Instagram Insights. The section lets you see when your followers are online.

Consistency

Post regularly.

If you post once a week, your audience may forget your existence.

Aim for 3 to 5 Reels a week.

Consistency keeps you on viewers’ radar and tells the Instagram algorithm you’re active.

This triggers the platform to increase your post reach, visibility, and engagement.

Then again, this doesn’t mean you can sacrifice quality.

Ensure each Reel has something unique to show. Repetitive content can easily make people lose interest.

Engaging with Your Audience

Interactive Features

Want to build a loyal follower community?

Use Instagram’s interactive features in your stories related to your Reels and the Reels themselves. Try out-

Polls
Quizzes
Q&As

This encourages followers to interact with the video and feel connected.

Study your followers’ interests that can go with your knowledge and industry. Explore the demographics.

Prepare your video with all these. Ensure you keep the topics relevant. That way, it’ll pull people in.

For example-

Your Reel is about fashion tips.
Ask viewers what their favorite outfit is in a poll.

Respond to your viewers. This will create a solid community and people will love feeling heard.

As you can see, to promote her brand, Kay, Katrina, the founder, has made a reel on Q&As. She’s a bit new in the industry since the brand was just launched in 2019.

Yet, the video reached around 174,000 people.

Community Building

Don’t just post and ghost. That’s a big No.

Engage with viewers, their comments, questions, and feedback. This will boost your visibility more.

When you respond to their knocks and DMs, it shows how much you value your followers’ opinions.

Such a connection works to encourage viewers to come back for more.

In case someone says-

“Love this eyeliner!”

Do respond. Even a little “Thanks” can work wonders.

It’s even better if you add something extra to the reply and leave room for more conversation. Like

Let me know how it turns out.
Show us your favorite look with the product.
Share your experiment with us.

All these will help you build a solid fanbase.

Cross-Promoting Your Reels

Don’t just keep it to Instagram only.

Share your Reels on other channels like

Facebook
TikTok
Twitter

This gives your video a wider audience, meaning more reach, engagement, and conversion.

Collaboration

Team up with influencers or brands in your niche.

It can give your Reels a huge reach.

Find like-minded creators and pitch a fun collab idea. For example-

If you’re a beauty influencer, team up with a skincare brand.

Seeing two favorite brands together can make a fan more excited than anything.

It’s a win-win.

You get exposure to their audience and they get exposure to yours.

Analyzing Performance Metrics

Insights Overview

They’re your BFFs.

Instagram Insigns help you understand what’s working and what’s not. Check your Reel’s performance regularly.

Look at the:

Views
Likes
Comments
Shares

See which content resonates the most with your viewers.

Analyze the weaknesses and adjust your strategy accordingly.

Key Metrics

Focus on metrics to assess the efficiency of your Instagram Reels. These include-

Reach
Impressions
Engagement Rates

Common Mistakes To Avoid

Overlooking Analytics
Inconsistent Branding
Poor Quality Visuals
No Strategy
No CTA

FAQs: Tips to Increase Your Instagram Reels Reach

How to get 100k views on Reels?

Create quality content with premium visuals, trending tracks, relevant hashtags, and relatable stories. This can help you get 100k views on Reels.

How to get views on Instagram Reels without followers?

Use proper hashtags and engage with other influencers to gain visibility even if you don’t have followers.

How to get more views on Instagram Reels after posting?

Share your Reel on stories and other platforms like Facebook and TikTok. Ask your friends to boost that. That way, you can get more views on Instagram after posting.

How to get more views on Instagram Reels settings?

Set your account to public. This ensures everyone can see your Instagram Reels and that the content reaches wider people efficiently.

How to get more views on Reel hashtags?

Use a mix of popular and niche hashtags. That’s how you get more views on Reels.

Does rewatching an Instagram Reel count as a view?

Yes. Every time a person rewatches your Instagram Reel, it adds to the view count.

How to get more views on Reels on Facebook?

You have to share your Reels on Facebook for that. Tell your friends to share them too. That way, you get more views on the content.

How to increase Instagram Reel reach?

Produce quality content. Ensure it has elements like premium visuals, trending tracks, relevant hashtags, and relatable stories. This can help increase Instagram Reels’ reach.

Why is my reel reach so low?

Avoid making common mistakes like Overlooking Analytics, Inconsistent Branding, Poor Quality Visuals, No Strategy, and no CTA. All these can make your Reel reach low.