App Store Optimization is the procedure to enhance app visibility on the app stores. The objective of ASO or app store optimization is to increment the app conversion rate figures. For iOS, users install apps from the App Store, whereas the same is done from the Play Store for Android users.
ASO can help your app appear higher whenever someone searches for something related to your app. Apart from this, it also improves the CTR or click-through rate. CTR measures the number of users who clicked or tapped your app after discovering it. To improve the CTR, you need to keep a catchy app name, attractive app logo, proper app screenshots, and good app ratings.
Diving Deeper into App Store Optimization
There are some similarities between app store optimization processes and conventional search engine optimization or SEO marketing. App stores can be considered a restricted search engine, depending on how easily one can find the content or apps and the algorithm of app rankings. Indexation also has a role to play.
App ranking algorithms will work in your favor if people consider your app to have good features and have some brand value and consistent engagement and reviews. The factors mentioned here are essential ranking signals for search engines as well.
Professional marketers generally use ASO softwareto ensure good gains from the investment made in the marketing efforts of the application. Marketers look to increase some key performance indicators through their ASO efforts. These are impressions, engagement in the form of ratings or reviews, ranking, shares, and downloads.
The app optimization process is never complete, and you must continuously adapt it as you do with SEO. While developing an app, you should remember that your objective is to bring more traffic. When you strengthen your ASO by keeping track of your results and performances, you can make your place solid on the Play Store and App Store, and from there, the sky’s the limit.
How does ASO Differ from SEO?
From the above discussion, we might call ASO nothing but SEO for apps from the above discussion. Both the procedures have similar procedures such as optimization of conversion, optimization of keywords, and backlinking. The primary difference between search engine optimization and app store optimization is the ranking factor.
Another difference is that SEO is helpful for websites, whereas ASO is only applicable for mobile apps. For an internet browser, such as Yahoo! Search, there are over 200 aspects, and this list is still growing. The ASO factors ranking list is not as significant as its counterpart, yet there is a lot of uncertainty regarding which elements are helpful.
Role of App Updates in ASO
Do a case study on the best apps in the app store. You will discover that they are the ones that are constantly coming out with fresh updates based on technology evolutions, new features, feedback from users, and other necessary improvements. These apps ensure that the audience’s feedback is respected and processed and their suggestions are incorporated in their app.
If an app keeps rolling out updates frequently, they are more likely to receive better reviews from the public. Updates ensure that your app community is on the same page as your developers and that the backend team can better serve them.
When you update your app from time to time, your product becomes more relevant, and in this way, your company can respond well to the evolving needs of the users and counter your competition at the same time. The ranking algorithm considers updates as a factor, which holds true for both the App Store and Play store.
Advantages of App Store Optimization
You have more visibility as compared to your competition, and your position is marked. It is impossible for people to install your app if they can’t see it when they search for related stuff. You can create the best app in the world yet won’t be able to reap the benefits due to poor visibility if you do not incorporate ASO in your marketing mix.
ASO allows you to be found by relevant and appropriate people. It is of no use if people who have no interest in the category come across your app. They won’t bother downloading it, and even if they do, they won’t use it regularly. With ASO, high-quality users discover your app and use it.
ASO is an excellent way to increase the number of organic downloads of your app. It enhances the credibility of your app in the long term and ensures consistent downloads. You just need to keep track of the app’s progress and make amends accordingly. It is also a sustainable way since it does not have a lot of costs when compared to other marketing methodologies. Ensure that you add relevant keywords in your app description.
Conclusion
ASO is an organic and effective method to improve your app ranking on the app store. It has been tried and tested by several marketers and its utility is unquestioned. The above information might have helped you in deciding if ASO is a good option for your marketing needs.