Auckland, 12/5/25 – Family-owned online supermarket Paddock to Pantry is set for a major expansion, with plans to triple its product range through a new warehouse facility and open a second retail store, marking the next phase in its mission to provide a genuine alternative to Australia’s supermarket duopoly.
Launched in 2017, Paddock to Pantry has built a loyal following by focusing on fresh, high-quality products sourced directly from local farmers and producers. Now, under the umbrella of The Kennerly Group, the company is strengthening its infrastructure to serve more customers, support more suppliers, and offer more choice.
The new warehouse will dramatically increase capacity, enabling a threefold expansion of available products—including fresh produce, pantry essentials, ethical household items, and local specialties. A second bricks-and-mortar store is also on the way, offering customers even greater access to the brand’s growing range.
Joining Paddock to Pantry in the group’s expansion is The Meat Box, another Kennerly Group brand known for its premium cuts, ethical sourcing, and direct-to-door meat delivery service. The Meat Box has become a go-to option for New Zealand families seeking top-quality meats with transparency and traceability at the core.
Long-time Meat Box customer Sarah T., from Melbourne, said:
“I’ve been ordering from The Meat Box for over three years, and I’ve never looked back. The quality is always outstanding, the delivery is reliable, and I love knowing exactly where my meat is coming from. It’s the kind of trust you just don’t get at the big supermarkets.”
Together, Paddock to Pantry and The Meat Box are leading a fresh approach to grocery retail—one rooted in values, community, and competition.
As part of its growth strategy, The Kennerly Group is preparing a formal submission to the Federal Government, outlining how its businesses can play a key role in increasing competition in the grocery sector and breaking the hold of the dominant supermarket chains.
“We’ve proven that a family-run business can challenge the status quo and still deliver exceptional value and service,” said Wayne Kennerly, founder of The Kennerly Group. “With Paddock to Pantry and The Meat Box, we’re not just selling groceries—we’re supporting Australian farmers, offering real choice to consumers, and showing there’s a better way.”
The expansion represents a significant step toward a more diverse, fair, and resilient food system in Australia—one where local producers are championed, and consumers are empowered.
Media Contact:
Wayne Kennerly
CEO
The Kennerly Group
Website: Paddocktopantry.co.nz