Outdoor events are becoming more and more popular for marketing purposes. If you want to beat the competition and want more customers for your business, then old-school advertising is not going to work in the modern era.
Nowadays, first impressions matter a lot. For this, you can invest in a custom tent. This is not just a safe place to sit or protect your valuables at the expo, but it will also be a long-term investment if you plan to market your brand to the maximum audience. This blog will spotlight the benefits of buying a custom canopy tent and why it is the most powerful marketing tool.
Outdoor Marketing Get You The Big Chunk
Over the last five years, after the pandemic outbreak, people have appreciated outdoor marketing. As a result, outdoor events are gaining more popularity, and this trend is expected to continue in 2025. At present, brands like to spend more money on in-person marketing as compared to the bygone days, especially at expos or outdoor events.
The market is becoming more saturated as everyone is competing for some products or services. If you want a big chunk of market share, you need to be in the top 50. For all that, you need to spend money on marketing.
Why You Should Get Custom Canopy Tents?
Custom tents are portable structures that can be made according to the business’s requirements. The more beautiful, attractive look means more attraction for the customers. Another option is to choose custom canopy tents. You can also ask the designers to place your business logo or brand name prominently. This ensures that customers, even from a distance, get a 360-degree view. It helps attract attention to your brand and opens the door to communication.
You can customize:
- The top portion, or canopy, serves as the main upper cover.
- You can choose a custom length for the sidewalls (full or half).
- Overhanging edges add extra coverage and visual appeal.
- Optional accessories such as flags, banners, and table covers.
5 Reasons Why Your Brand Needs a Custom Tent
Brand Recognition at First Attraction
A custom-made tent gives you a first impression when your customers see your tent at the expo. Maybe they have seen your brand somewhere on social media, maybe they have been inspired by your services or products. When they visit your tent, they are more likely to have a conversation about your services or products.
Professional Appearance Builds Trust
In this crowded world, where everyone is struggling to be on top, you can make a professional appearance with a professional experience. A custom-made tent will give you a better chance to leave an everlasting impression on the customers. This is also a way to show that you are having a more established brand and offering reliable services to the customers.
Shelter and Functionality at the Same Time
A custom-made tent is not just for marketing; it also keeps you safe from direct sunlight, heavy winds, and rain. You can easily sit or stand in the tent and boost the productivity of your work. No matter if you are selling something, just marketing your brand, or serving demos of your product, you can do it all with confidence.
Long-Term Investment
Investing money in a custom-made tent means you will have a high-quality fabric and frame of your own choice. It is not just for one time, but you can use your tent again and again.
On the contrary, if you spend money on buying a poor-quality or ready-made tent, you might have to buy your tent again after one year.
Strong Social Media Presence
Custom tents also support your digital marketing campaigns. For example, you shoot a video with the custom-made, stunning-looking tent and you upload it on social media with the purpose of branding and marketing. After all, you have got the better chance to reach more customers and have the maximum number of social shares and subscribers to your business pages.
What Features to Look for When Buying a Custom Tent?
If you have made up your mind to buy a custom-made tent, here are some of the important features that you need to keep in mind.
Quality Materials
Material matters a lot when buying a tent; it should be water resistant, have enough capacity to face the direct sunlight, have strong stitching, and the fabric should be durable. Additionally, the frame should be made of either steel or aluminum. However, the aluminium-made frame is easy to carry due to its lightweight.
Easy Setup
You need to choose the easy-to-set-up frames that are not very difficult to place and wrap up. Even a solo person should be able to set up the tent and pack it up.
Full Customization
Ensure your tent features brand-name prints on all sides. Every side of your business should be presenting itself to customers — even from a distance, people should be able to recognize your brand. If you’re looking to make a strong visual impact at events or markets, consider using a 10×10 custom canopy to showcase your branding effectively.
Branding Trends to Keep in Mind
As you design your custom tent, here are a few branding tips:
Choose the Simple Designs
Choosing bold and minimalist logos is in trend nowadays, as you know that simple and easy designs are easier to recognize and stick in your mind even at first interaction.
QR Codes
Printing QR codes on your tent helps your customers navigate your social media pages and increases your chances of acquiring long-term customers.
Prefer Eco-friendly Material
Purchasing a tent made from eco-friendly materials shows your commitment to the earth and nature.
Interactive Booths
Facilitate visitors with live demos or a selfie station to maximize foot traffic.
Final Thoughts
Your outdoor marketing events should be organized, well-planned, and presented with custom-made, stunning-looking tents. It can help you make a positive first impression on your customers and attract more business in the future.
So why keep waiting? Let’s invest in a custom-made tent and get ahead of the competition to secure more business.