Auto advertising turns ordinary cabs into moving billboards. They roam around the city and make people aware of your brand. But how do top marketing companies in India know if these ads work? How do they decide that people have seen it?
In this blog, we will discuss that!
What Does “Success” Mean in Auto Advertising?
Success can mean different things for different campaigns. For some, it’s about more people seeing their brand. For others, it’s about getting more customers to visit their store or website. In some other cases, it can be subscriptions. Auto advertising companies help you understand the motive of a campaign and set clear goals before launching it.
Key Ways to Measure Success
Top marketing companies in India use several tools and tricks to find if your ad is working. Here are the most common methods:
- They check the total number of impressions and reach of your ad.
- Companies use QR codes or website links on auto ads. They track the website engagement to see the results.
- Checking the increment in the sales data is a classic method to check the campaign’s impact.
- Companies also conduct surveys to see if people remember seeing your ads. This method is also helpful in checking consumer behaviour.
- This tells you if the money you spent on ads made you more money in return.
Terms Used by Companies to Measure Ad Success
- Impression- The Number of times people could see your ad.
- Reach- the total number of different people who see your ad.
- Engagement- total number of people who interact (scan, click, call)
- Conversion rate- percentage of people who take action (buy, sign up)
- Cost per Acquisition- total Money spent to get one new customer
- ROI- percentage of total profit vs money spent.
How Do They Collect This Data?
- QR Codes & Unique Links: These helps track how many people respond to the ad.
- Digital Taxi Tops: Some taxis have screens that can show different ads and collect data in real time.
- Sales Tracking: By comparing sales before, during, and after the campaign, companies can see the ad’s impact.
- Surveys & Feedback: Companies ask customers how they heard about them and can show if the taxi ad worked.
Why Measuring Matters?
Measuring your ad is the only way for you to know what works and what doesn’t. This way, you can improve your ads and focus on the things that matter! Companies do it for:
- Making better ads next time.
- Spend money wisely to get maximum results.
- Grow your business faster.
This becomes more important when you understand the power of auto advertising. A single auto ad in a busy city can be seen by thousands- even millions of people in just one month!
Conclusion
Top marketing companies in India use simple tools to measure their success such as:
- QR codes,
- Sales data, and
- Surveys
They use metrics such as impressions, engagement, and ROI, and make sure your money is well spent and your target audience sees your ads.