The entrepreneur selling sports gear, Michael Rubin, has already changed how fans shop for sports items. He is going even bigger now, as he ventures into the sports betting business. Fanatics Sportsbook is not another betting application that he is launching. He is capitalizing on his huge fan base, intelligent technology, and the strength of his brand to make something new. It is believed that this move will be his most brilliant business move yet. Why so? Here is why.
Michael Rubin Cares: from Sports Marketing to Sports Empire
Michael Rubin did not begin his career in the sports betting domain. It all started with sports merchandise celebrating his success, and that path laid the foundation for Fanatics Sportsbook.
The History of Fanatics Getting Started
Michael Rubin began his business career selling sportswear and sports apparel. This includes jerseys, hats, and other merchandise that are extremely popular among fans. Over the years, he has made Fanatics a giant in sports. It is now a multi-billion-dollar business that is characterized as fast, sure, and ever in touch with what fans demand.
The Importance of Full Control that Made Things Change
The primary factor that enabled Fanatics to expand rapidly is that Rubin chose to keep everything under the same roof. It means that Fanatics does not rely on other businesses to manufacture, sell, and produce its products, as it does it in-house. Through this management, they can perform in real time, responding to the moments of the sport, move promptly, and offer the fans what they want, which in most cases is within a few hours after a major game.
Using Fans and Data To Create A Sportsbook
Fanatics is not a company that is coming out of the blue, as opposed to other sportsbooks. It already enjoys a huge base of fans and followers of sports, and that is a huge plus.
Already Used by Millions of Sports Fans
Both the fanatics have millions of customers who purchase sports equipment annually. Such fans already follow teams and players. So, Rubin gained another opportunity none had seen before, that is, providing them with a trusted and familiar location where they could make sports bets as well.
Finding Out What the Customer Likes
Fanatics can provide betting options that align with the interests of its fans since the company knows what its fans are buying, such as their favorite team or players. That is, when one purchases a Lakers jersey, he/she may get a special promo to place a bet in the next Lakers game. This is where smart, personalized sign-up offers at Fanatics Sportsbook come in, making it easy for fans to start betting on what they already love.
A Better App Experience for Sports Bettors
Fanatics did not just launch another betting app, but rather they aim to launch a faster, simpler, and more profitable app for everyday use. The application is designed to meet users’ demands, eliminating common errors and reducing waiting time.
- The application is native to the iPhone as well as the Android, and that is why it works fast.
- Betters will not face delays and complex menus anymore. All you have to do is a couple of taps to place a bet.
- Withdrawing money is always confusing through many of the applications, but with Fanatics, it is made easy.
- The in-app rewards encourage you to do better and set goals.
Conclusion
Through Fanatics, Michael Rubin has proven his ability to convert a business into a profitable venture. Seemingly, with his Fanatics Sportsbook, he will put all these into one, passionate sports fans, smart data on making decisions, and an accessible application. Not only is he attempting to enter the betting world, but he is changing it. It might be the smartest investment he has ever made in his life, with good returns, better technology, and built-in customers in the millions.