Customizing SEO white label services allows you to maintain a consistent brand that your clients are familiar with. Although you’re outsourcing the services of other experts, your approach, professionalism, and core values remain consistent. Whether you are a link building reseller or provide technical SEO, your agency can leverage white labeling to enhance your service offerings. Here are a few ways to customize SEO white label services for client needs:
Understand Client Goals
To customize SEO services for your clients, you must understand what they want to achieve and where they are in their SEO journey. Initial consultations are an opportunity to explore the client’s niche, goals, funnels, and competitors. As an SEO agency, you’ll work with clients at different stages of their growth. Some may have done the groundwork and only need auditing or link building. Others seek comprehensive services that encompass web development, content strategy, and technical optimization. Focus on understanding the results each client expects when they hire your agency.
Clients who want high-quality backlinks from sites with strong domain authority benefit from a link building reseller. Providing valuable links often involves outreach campaigns to authors and publishers who support guest posting. As a reseller, you can offer this service to clients without dedicating time to securing link placement agreements. White label SEO agencies usually have a comprehensive network of authors and publishers.
Clients may also require assistance with content writing, keyword optimization, and other SEO aspects related to link building. Since goals vary, focus on comprehensive consultation and open communication. Some clients aim to increase walk-in customers and local traffic, while others focus on generating digital B2B leads. Find out what your clients want to help you tailor your services to meet those specific needs.
Create Service Packages
Creating custom service packages helps connect clients with the services they need and promotes affordability. They should align with your clients’ goals, budgets, and timelines. Begin by listing all the SEO services your clients may require, including those provided in-house and through white label services. White label companies help extend your offerings to accommodate all aspects of SEO. These companies staff experienced SEO specialists who cover website audits, content strategy and creation, link building, and technical SEO. You can partner with them for full-service SEO or specific services, such as keyword research.
You can also create tiered service packages with clearly outlined pricing structures. Flexible options enable clients to tailor the packages to their specific needs. Some clients require a full-suite SEO solution, while others are only interested in a particular aspect, such as high-quality backlinks. Create packages that cater to startups seeking basic keyword research and foundational backlinks. You can target businesses in the growth phase by offering monthly content and guest posting. White label companies also serve advanced businesses that require comprehensive technical audits, link outreach, and analytics.
Provide Industry-Specific Solutions
Customization involves focusing on individual goals, but it should also target specific industries. White label SEO companies provide access to professional services from teams with experience serving various industries. This eliminates the need to hire or train specialized staff, as the white label company is ready to work under your brand. Many private label services are protected by strict NDAs that keep white label teams hidden from your clients. All SEO services offered by white label companies are branded under your own business.
Because of their experience and capacity, white label companies can help you branch into various verticals. You may serve clients in:
- Healthcare
- E-commerce
- Legal
- SaaS
- Finance
Each industry has unique needs and backlink profiles. Healthcare businesses often require HIPAA-safe content and medical link sources. Law firms and attorneys will likely seek high-authority citations and geo-targeted practice area content. Aligning your services with specific industries enhances the value of your offerings, potentially leading to increased client retention.
Feature Custom SEO Reports
Regular, customized reports help clients track their progress by analyzing specific metrics that relate to their SEO targets. Reports may indicate a recent increase in website traffic and conversions or improvements in search result rankings. Identify the metrics your clients are interested in tracking and feature them in the SEO reports. White label companies often provide dashboards that display real-time reports. All SEO reports should be detailed and tailored to the client’s business and industry. Review the goals and performance indicators discussed during the initial consultation, and track them to provide metrics when needed. Customize the reporting frequency based on the client’s requirements and provide them with the option to filter and export results into other systems.
Customize Backlinks as a Link Building Reseller
Customizing white label SEO services requires understanding your brand, clients, and objectives. You can partner with a white label company to serve new markets or scale up your agency. The companies have experienced teams ready to customize services to your customers while maintaining your brand’s core values. Speak to a white label SEO agency today to learn more about customizing backlinks and other services.