What do you focus on when producing your songs? The lyrics, the bit, the instrumental part? And what about Spotify promotion? I am sure you know that the journey of the song doesn’t finish when you finally produce and release it, but you’ll probably be surprised to find out that promotion is the most important part of that journey that has the biggest influence on the success of your track. Good promotion may make you famous in a few days but with the bad promotion, even the most unique musicians may fail to find their listeners.
It is already a big step to choose a platform such as Spotify, that gathers over 600 mln! users all over the world and allows you to reach to incredible number of listeners. But the sad truth is that without using a Spotify promotion your chances to find a bigger audience are not that high. Spotify is a great platform that makes it possible for anyone to share their music and develop their career providing them with all the necessary tools, but that’s also the reason why it becomes harder every year for the musicians to become noticed. The easier the process of sharing your music, the more competitive the market is. But don’t think that I am here to frighten you and to make you abandon your plans to build a music career. My goal is just to make sure that you understand how exactly the industry works. So, if you are already starting to feel down or nervous – snap out of it, I will guide you through this complicated process of gaining recognition and popularity!
Let’s make it clear: promotion is something that every musician uses, no matter how popular they are. Those just at the beginning of their career path or those who already have a huge fan base, all need promotion to make sure to take the place in the market which has so many songs to offer. It’s important to understand that Spotify promotion is not just an additional feature that you can use together with analyzing your profile’s statistics or changing a profile photo, Spotify promotion is paramount if you want to make sure that your tracks get the appreciation they deserve. And of course, the more people hear them, the higher the chances that among them there will be your target listener.
Sadly, many artists give up after releasing their first song when it doesn’t get as much attention as they expected. They start to doubt their talent, when in fact the only mistake they have made was paying too little attention to promotion. The reality of the world we live in is that it’s not enough to just write a good song, you need to find your listener and make him pay attention to you. I am not trying to say that Spotify promotion gives your 100 % guarantee to achieve success, but the truth is that your chances to reach a wide audience and to build a strong fun base without using Spotify promotion decrease heavily. Spotify promotion is something that no one talks about, but everyone takes advantage of. So now that you know that everyone uses it, what’s stopping you? Promoting your music is not about gaining easy success, it is about making sure that the whole world hears the music that’s worth it. And since we both know that your tracks have all to become hits and to make everyone nod to the beat while listening to them, now is a perfect moment for you to get down to promoting them.
Stop hesitating and take the last step that separates you from becoming a household name (at least for those who appreciate good music). Instead of writing your song and casting it aside right after the release because you are already working on a new one, focus on its promotion, and I am sure we will soon hear everyone talking about you, the new freshman.