Everyone wants their Shopify store to grow, but not all of them have the right growth strategies.
But that’s the main reason why most of the online business owners or marketers struggle. Yes, you heard that right.
What really keeps them far away from progressive expansion is the lack of curiosity to learn the proven methods that truly drive results.
If you are not one of them, this means you are already open to learning and ready to apply the winning practices.
And fortunately, you are on the right page. We have already done extensive Shopify research and gathered top growth strategies from big e-commerce players.
So, let’s explore them all.
Raise Average Purchase Value
Nearly all top e-commerce experts agree on increasing the average purchase value. Why?
Because it’s a smart way to earn more from a customer without spending extra to bring new people in. So, you can use this approach to smartly maximize your Shopify store’s profits.
And here are some best practices in this regard:
- Offer product bundles with discounts.
- Suggest upgrades at checkout.
- Give free shipping above a certain limit.
- Show “frequently bought together” on pages.
Together, these cross-selling and upselling techniques increase order size, which brings more revenue to your online retail business.
Cut Down Acquisition Expenses
Shopify itself suggests reducing customer acquisition cost to achieve sustained growth in e-commerce.
This strategy actually cuts your expenses on getting new customers and helps you invest the savings into areas that bring long-term growth.
But doing so could be no less than a challenge. However, the following practices can really help you ensure you spend less and get more.
- Use referral programs to attract buyers.
- Build a targeted email list to lower ad spend.
- Target visitors instead of chasing new ones.
- Partner with influencers in your niche.
Improve Conversion Rate Optimization (CRO)
Remember, the growth doesn’t mean how much traffic you bring to your Shopify store. Instead, your conversion rate matters the most. Why?
Because if the visitors are not getting converted, your sales will never match your goals. So, try to optimize conversion rates to set your brand on a path to success.
On average, your conversion rate should vary between 2.5% and 3%, according to Gelato. And that’s achievable if you
- Simplify your checkout to reduce drop-offs.
- Use clear product photos and descriptions.
- Add trust badges and customer reviews.
- Offer guest checkout for faster payments.
- Make data-driven decisions for better optimization.
Along with these, you can also apply other necessary techniques that support CRO.
Consider Omni-Channel Marketing
Online shoppers don’t stick to just one platform nowadays. Instead, they use an average of almost six touchpoints before making a purchase.
That means you need to show your product to them on different platforms to finally get them to come to your Shopify store.
So, instead of limiting to just organic web traffic, opt for an omnichannel marketing approach for better ROI. Here is what you can do in this regard:
- Be active on social media.
- Send regular email updates.
- Run retargeting ads.
- Connect offline through events.
- Explore new marketplaces.
The more your e-commerce brand comes in front of potential customers interactively, the higher the chances of its growth.
Invest In Search Engine Optimization
Making your Shopify store visible against the maximum relevant searches isn’t optional. Instead, it’s an integral part of online growth. So, don’t ignore it at all.
Even Shopify keeps this strategy at the top of 26 e-commerce marketing ideas. This means that it’s worth applying for good results over longer periods.
But remember that it’s not all about keyword stuffing. Instead, a strong SEO strategy for e-commerce businesses includes
- Optimizing product titles.
- Writing clear descriptions.
- Adding unique meta tags.
- Using clean URLs.
- Publishing helpful content.
- Focusing on site experience.
- Getting featured for backlinks.
- Implementing schema markup.
- Ensuring strong internal linking.
When your e-store is well-optimized for the web, it attracts more traffic than others, leading to higher sales. If you follow the best e-commerce SEO practices constantly, you will see significant improvement in both the number of visitors and sales.
Go For New Products And Locations
Remember, expanding your Shopify business doesn’t always mean driving more sales for the same item. At the same time, it’s also not about continuing to target more and more people from the same place.
Instead, a great way to grow is to introduce new products that have more selling potential and attract consumers from new locations. That’s exactly what successful e-commerce players do.
So,
- Launch new items in your niche.
- Test seasonal or trending products.
- Explore international shipping options.
- Open sales channels in new regions.
But before that, make sure that you engage in proper research. It gives your store more flexibility, stability, and opportunities to attract buyers from wider audiences.
Optimize Mobile Shopping Experience
Statista states that over 60% of e-commerce sales come from mobile devices.
That’s a pretty big number and clearly highlights the importance of optimizing your Shopify store for smartphones.
According to OptiMonk’s Shopify benchmark report, they also found most of the popular names in the online retail industry to be mobile-responsive.
So, if the leaders are prioritizing this practice to scale their business, you are no exception. For better optimization, consider the practices mentioned below.
- Use a responsive, mobile-friendly theme.
- Ensure checkout works seamlessly on phones.
- Compress images for faster loading.
- Simplify menus and navigation options.
- Make sure the pop-ups are mobile-friendly.
Focus On Personalized Interactions
One of McKinsey’s latest studies on personalized marketing reveals that 71% of buyers want personalized interactions. Not just that, the same research also shows that 76% of customers feel frustrated without personalization.
That’s a clear indication that the growth of your e-commerce business is tied to creating an experience that feels relevant to each shopper.
So, if you want shoppers to buy and keep coming back,
- Recommend products based on past purchases.
- Send emails with personalized special offers.
- Address customers by name in messages.
- Give discounts on birthdays or milestones.
- Suggest products on the homepage for each user.
And remember, these are just a few personalization strategies. If you know some other smarter ones, it’s a great idea to implement them too.
Summing It Up
In short, growing a Shopify store doesn’t remain difficult if you know exactly what to do. Now that you have learned all the necessary growth strategies collected from top names in e-commerce, we hope that you will surely apply them.
One bonus tip besides all these techniques is that you should never hesitate to do A/B testing in your store. The more you experiment with different layouts, flows, offers, and messaging styles, the better you understand what drives growth.