According to one report, 86% of B2B marketers use their blogs to distribute content.
If you’re thinking about posting content on your blog, you need to make sure you’re not creating duplicate posts. After all, if you do this, your content might not rank as well as you’d like it to.
This post will explain the dangers of posting duplicate articles and how you can avoid or fix this issue. Once you’re done reading, you should be able to answer the question, “why is having duplicate content an issue for SEO?”
Let’s begin!
What Is Duplicate Content?
Right, so before we talk about the disadvantages of duplicate content, we should first cover what this term means.
As the name suggests, duplicate content is basically when you have two or more blog posts on your site that are very similar.
Now, you might think that this is only possible if you just copy and paste a blog post and publish it again on your site. However, while this would trigger a duplicate post problem, this isn’t how most people get caught.
Instead, most people run into problems with duplicate articles when they have two or more posts on their site that cover a similar topic.
This is very easy to do if your blog covers a relatively narrow niche. After all, even if the articles are completely written from scratch, you can still run into issues if they’re both targeting the same topic.
Why Is Having Duplicate Content an Issue for SEO?
If you have duplicate content on your website, Google might think that you’re trying to create spam.
Following this, they may penalize your website and give you bad rankings. This can happen even if you’ve done everything else right in regards to SEO best practices.
How Can You Avoid Duplicate Content Issues?
If you want to avoid duplicate content issues, you should spend some time learning the basics of content marketing.
If you read a content marketing guide, you’ll discover some content marketing tips that’ll help you come up with blog post ideas.
Once you know how to generate lots of blog post ideas, there’s a lower chance of you publishing something that you’ve already covered before.
If you want to take things one step further here, you should read an SEO guide based on your niche.
For example, if you’re in the CBD niche, you should read a guide that’s dedicated to the topic of SEO for CBD businesses.
If you read something like this, you’ll learn some tips that’ll help you avoid the perils associated with duplicate posts.
Will You Run Into This Problem?
Now that you’ve read this post, you should be able to answer the question, “why is having duplicate content an issue for SEO?”
Sometimes, you might run into a duplicate article issue, even if you were very cautious. If this happens, you might experience a drop in rankings, but it’s not a major concern.
That’s because if you just address the issue, Google will likely restore your rankings and you can then continue to work on your site.
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