Millennials, Gen Z, and Alpha Gen absolutely love stickers. It’s a whole subculture. Stickers can express your aesthetic without you having to speak. We cover our laptops and our tablet cases with them. We use them to tell people which bands we like in class without speaking. Since we are three generations of unanimous introverts, stickers have become the hieroglyphs of the modern age… right behind smileys, that is. Did you know that you can use this subculture to further your brand awareness? All it takes is a catchy design and your logo.
The 7 Ways Custom Stickers Could Boost Brand Awareness
Brand awareness is hard to get right. Custom stickers can help you get that exposure while keeping your customers interested in your brand. Here are seven ways they will help your business reach farther.
1 – Easily Spread Business Details
Use branded stickers with your web address and/or phone number to easily communicate your business details everywhere. Add it to a good-looking design with a cute or interesting image that encapsulates your brand. The better it looks, the longer it will stay where users stick it.
2 – A Free Sticker with Each Order
To make sure your stickers are spreading brand awareness far and wide, attach a free sticker to each order. Customers never throw a good sticker in the trash. They will stick it somewhere, or perhaps the kids in their lives will find it and stick it somewhere.
3 – Marketing Rule of 7
Remember the old marketing rule of 7? The one where a potential new customer must see your logo or branding an average of 7 times before they remember it and start to feel loyalty towards it. Stickers give your brand more chances at exposure.
4 – Invite them to Social Media
Use custom stickers to invite your new customers to join you on social media. If you really want to use that rule of 7, you need them to join you on your socials. Each of your socials should be pointed towards your website, helping drive traffic and footfall to your site. Utilize content marketing and make your stickers a feed into it.
5 – Get in their Cars
Why not try a line of car-friendly stickers big enough to be visible to other road users? All you need is your logo and a funny phrase or design, and you will have users spotting you on the road. We can’t promise you won’t get angry messages from drivers stuck behind your sticker in traffic, though.
6 – Encourage New Leads
If your design is creative enough, it can encourage those who see it to ask questions about your brand. Those who ask questions will seek you out to know more. Make your stickers reflect your ethos and aesthetic.
7 – Innovate with a New Product
You can even use custom stickers as a product if you experience a demand for them. It could accentuate your normal sales.
Custom Stickers are Good for Business
The upshot is that custom-made stickers with your logo on them are good for business. Go get creative. It will pay off overall.