SEO is critical for your website and business on the Internet but did you know that there are actually different levels of search engine optimization methods out there?
Most of us think about SEO in terms of an article’s title and phrases or keywords used within the blog post, editorial, or advertisement.
Yet, your website has something going on behind the scenes that most of us never see but that Google reads each and every time it crawls your website.
This is known as technical SEO or the kind of search engine optimization specifically designed to tell that search bot who you are, what you do, and how to classify your website.
If you haven’t started on harmonizing your technical on-page SEO with your larger strategy, here are five reasons why you should:
On-Page SEO Directs Search Engines to Relevant Content
Technical, on-page SEO tells a search engine immediately what your content is and how to classify your website. Without it, you let the search engine do it using other SEO elements – a terrible idea, particularly when you consider some of the pieces of content it could draw from as part of that analysis. When you complete your technical, on-page SEO, there is no ambiguity left for a search engine bot to interpret for you.
Technical SEO Establishes Your Presence on the Internet
Aside from telling search engines how to classify you, this also gives you the broader benefit of establishing your presence on the Internet in terms of ancillary search terms and related concepts. If you are misclassified or, worse yet, unclassified, you miss out on related search engine synergies that try to posit related concepts in alternative search queries. In other words, you get search engine traffic off of related phrases not part of your current SEO strategy.
Provides an Improved User Experience
Technical SEO has proven, time and again, to deliver a better user experience than incomplete on-page SEO. Why? For one, technical SEO gives a website the veneer of professionalism and technical know-how. From a coherent link strategy to proper on-page elements being labeled as part of your online presence, technical SEO can evidence itself in everything from email signups to online merchant transactions.
Augments Online Marketing Campaigns
Technical SEO is the equivalent of the foundation of a robust online marketing campaign. It provides the fundamental basis from which you can spin out content and related products. As such, look at it as the establishing platform for your niche and other online marketing elements.
Provides a Platform for the Company
The purpose of a website is to provide a company with a platform from which they can reach out into the broader world. Technical SEO brings this global audience to your doorstep. It can help connect your visitors to other company outlets such as social media or mailing lists and it can also help complete online transactions, handle customer inquiries, and establish your company’s authority.