Blogging is one of the most effective and cost-efficient ways for companies to build brand awareness, drive more website traffic and increase conversions. Blogging is so effective that brands that blog regularly report seeing 67% more leads every month than those that don’t. What’s more, is that more than half of all marketers believe that they’ve gained customers through their blogging efforts alone.
That said, while a blog’s success directly correlates to the quality of its content, marketers’ efforts post-publication can also influence results. If you use blog writing packages, there are steps you should take after receiving your content to make the most of your investment.
Get Visual
Blog posts with images get 2.3 times more engagement than those without. While even a single image is better than none, the ideal image-to-text ratio is one image per 75 to 100 words. BuzzSumo tested this and other ratios and found that the 75- to 100-word formula resulted in double the number of social shares than articles with fewer images, and at least 30 more shares than articles with more.
Remember, Sharing Is Caring
When you buy quality content from a blog subscription service, don’t be selfish with it — share it instead. As of the first quarter of 2021, 420 billion people were active on social media. Of those, more than half used social sites to research products and services. What this should tell you is that branded content is not only welcome on social platforms, but that it’s expected. By posting regularly, you can provide followers and potential followers with the information they seek and, in doing so, increase the odds that the right audience sees the content you purchased.
Use Buttons Liberally
Don’t just post links to your new content on your social media profiles — make your content shareable directly from your blog by incorporating social share buttons. Now, before you go placing social icons just any-old-where on your website, know that there’s a science behind button placement.
While top- and bottom-of-post positions are most popular, they’re not necessarily the most effective. WordStream suggests that having buttons both in-line with text and on floating bars along the left side of the page yield the best results. Some other tips include keeping buttons away from the navigation bar, placing them close to the content and, most importantly, ensuring buttons always stay visible.
Make Your Content Quotable
Strong blog posts will be full of hard-hitting information and insight that the writer explains in just a sentence or two. Find these tidbits and highlight them for your audience’s convenience. Better yet, pull quotes from the content and place it in a highlighted box. Consider using a plugin to make the text shareable on Twitter, Facebook, LinkedIn or all three.
When you make your content quotable, you accomplish several goals. For one, you make the article scannable and, therefore, easily digestible for readers. Two, you encourage reader engagement. Three, you encourage social shares. Fourth and finally, you take steps to improve your rankings, as both social shares and engagement contribute to SEO.
Mix It Up
The best blog writing packages allow for flexibility and versatility. Ask your subscription writing service if you can change up your content on a week-to-week or month-to-month basis. For instance, if you receive nine blog posts per month, request four long-form articles, three short-and-sweet posts and two specialty blogs. The specialty blogs can be listicles, step-by-step guides, case studies, FAQ posts or any other format that your audience has shown interest in. Changing up your content is a great way to keep your audience interested and coming back for more.
A blog subscription service can help you achieve your marketing goals without you having to devote too much time to topic creation or the writing itself. However, that doesn’t mean you shouldn’t put forth any effort at all. Take the above steps after receiving your content to see the greatest return on your investment.