Data lies at the heart of every marketing strategy and execution. Without it, you won’t know your target audience and what drives them to purchase or find out what they truly need. Data integration for the marketing industry is necessary in today’s world- your business can get a leg up on the competition just by using it.
What is Data Integration in Marketing?
Data integration is collecting and analyzing data from multiple sources, including your website, social media, and email, among others. It gives business owners and marketers the whole picture of the customer demographic, including their behavior and how effective your campaign or performance is.
That said, data integration is a tedious process reserved only for the most patient and technical. However, CRM platforms such as https://channelpulse.io/ are excellent for small to mid-sized businesses who wish to skip the learning curve associated with the task. With ChannelPulse, everything is collated and ready to view so you can interpret and come up with an effective marketing plan for your niche or industry.
How Can Your Business Benefit From Channel Pulse?
Once all your data is aligned and collated from important channels, the benefits of having data integration for marketing become obvious. Here are five immediate outcomes you can enjoy.
Robust Data Integration
Complete and robust data integration drives marketing campaigns forward. When you have a clear picture of all these channels you can formulate a better action plan moving forward. ChannelPulse makes it easy and puts all those data into a singular dashboard. Instead of having to do it manually, all it takes is a view of the CRM to start understanding your market.
Save Time
Collecting data from the web, your site, and social media can result in hundreds of hours of manual labor. If you’re a small business you’d find it tedious- it’s possible to pass the role to someone else so you can focus on the bigger things. There’s also the human error factor wherein a singular missed input in data can lead to disaster. With an all-in-one platform, you can compile data from accounts, platforms, and past campaigns in one spreadsheet for viewing.
Marketing Spend Visualization and Unity
While it’s good to have a strong multitasking skill sometimes simpler is better. Rather than opening a number of tools and putting them in a side-by-side view for analysis, a single platform with comprehensive statistics can outperform that and give you a bigger picture in a mere glance. Metrics and dashboards are aligned and arranged so everyone, including business partners and stakeholders, can see how your business is progressing.
Easier Analytics
What good is data if you can’t collate or arrange it in a way that you can use it for marketing? Dividing into spending criteria across channels, performing a deep dive, and comparison of elements such as ROI and cost per campaign are all the things you must do to be successful. The ability to benchmark your ongoing campaigns versus historical data is essential too. With ChannelPulse, analytics are automatically placed on a helicopter-level perspective so you can discuss the points immediately with your team.
Improved Marketing Optimization
A well-oiled machine can outlast and outperform rusty ones. The same can be said for data integration and its role in marketing. Easy access to ongoing campaigns allows you to cancel underperforming ones and come up with another plan using the leftover budget. Rather than putting a live campaign just for A/B testing’s sake, you can simulate it and see which performs better. After all, a better marketing campaign brings more ROI for your small or medium business.