What qualities and characteristics make a company’s digital marketing team successful? The same qualities and characteristics that can be found at any reputable digital marketing agency. If your team possesses them, your company is in good shape. Otherwise, hiring an agency to manage digital marketing might be a better way to go.
Webtek Digital Marketing is one such agency located in Salt Lake City, UT. They collaborate with clients both in the Beehive State and around the country. They recommend that any small business owners looking to hire a digital marketing team or contract with an agency look for the following three things:
1. Industry Expertise
Digital marketing is a highly competitive field in the 2020s. It is both technical and creative. It is both scientific and intuitive. Making sense of it all requires industry expertise not easily obtained in school or through certification courses. The most effective marketers learn to ply their trade by going to work every day and getting their hands dirty.
All of this is to say that expertise goes a long way toward guaranteeing digital marketing success. There is no substitute for it. Expert digital marketers understand the industry. They are familiar with the day-to-day practices that foster success. That’s what business owners need. They need experts in their marketing corner.
2. Marketing Perspective
Expertise satisfies the technical aspects of digital marketing. To tackle the creative aspects, digital marketers need a unique perspective. They need to be able to detach themselves from their personal preferences about a particular industry or company so that they can focus squarely on how marketing practices can be applied.
Another way to say it is that the successful digital marketing agency brings a fresh perspective to every campaign. Marketers look at campaigns as tools that can be leveraged to help a business grow. They are not emotionally attached to the businesses themselves. But they are attached to the notion of successful marketing.
Such a perspective allows successful markers to look at every angle. It allows them to try things that clients may not have previously been willing to try. A fresh perspective rarely clings to the old and completely avoids the new. It dictates doing whatever is best in each individual circumstance.
3. A Willingness to Innovate
Rounding out the list of characteristics is innovation. Whether you are talking about a digital marketing agency or an in-house marketing team, a willingness to innovate is a must in the modern era. Why? Because digital marketing occurs mainly online. And if nothing else, the internet is a constantly changing entity carried along by the whims of its users.
Innovation requires looking at every possible marketing channel. Marketers look at social media, email opportunities, blogging, guest posting, videos, pay-per-click (PPC), and just about anything else that could possibly get the message out. Those strategies that offer the most value for money are generally the ones experienced marketers will latch on to.
However, innovation also requires changing things up. Innovators find new and creative ways to use videos and social media. They look at analytics data in hopes of being pointed to strategies other marketers aren’t trying. Innovators do not continue doing the same old thing because it is what they have always done.
The Proof Is in the Results
How do you know that a digital marketing agency or job candidate possesses the three qualities described in this post? You look at the results. That is where you’ll find proof. A successful digital marketing agency should have a track record that is easily verifiable. As for job candidates, their previous experience will tell the story.