Are social media platforms enough to boost your business? Or is an official website a fundamental success aspect for your brand? To know what works the best for your goal, you’ll need to dig deeper into each strategy and whether or not it is an effective way to lead your success.
In a digital world, where entrepreneurs connect with their audience via multiple social media platforms, are websites still playing a crucial role in the game? The noticeable shift to social media as a communication platform between brands and their audience has been a great tool to steer technology towards businesses’ interests.
We still believe that you can know better about it if there are clear cons and pros of each.
Social Media Marketing: All You Need to Know
Social media platforms are more like a complementary component of the whole company’s success; it is usually more efficient to draw an audience to the official website, emphasizing its importance to boost your brand visibility by telling the audience about the company’s vision and products.
Entrepreneurs get more attracted to the social media strategic marketing campaigns to draw an audience to the brand’s official website, which increases its traffic and reachability.
Social media is preferred for being an easy and fast tool to get people to know about your brand since it won’t take more than an hour to set up a social media page, besides being easier to use for marketing; all it takes is targeted advertisements and strategic marketing campaign, and you’ll be visible by a lot of people.
People are usually more drawn to the less formal atmospheres, and that’s what social media applications can do, offering much room for communicating with the audience and have direct conversations with them about the products. They also can leave their feedbacks and suggestions to enhance the overall services.
One more perk of social media marketing is the chance to tell people about your product in the easiest yet most amusing ways, using video clips, images, or links to articles about your brand. To take the whole experience to the next level, you can also prepare competitions and rewards on your social media page; this should greatly bring people to your page.
We still don’t think that entrepreneurs should stick to social media marketing only, and it’s for the following reasons:
- Social media platforms require daily monitoring and always be updated with new posts and interesting news. Otherwise, people will lose interest in your page.
- You are not in control of the design, and you’ll be forced to follow the social media platform design and layout.
- Your social media platform will definitely need targeted advertisements and marketing campaigns to get to the largest amount of users. Otherwise, you won’t get many visits to your page. At least, not from the very beginning of setting it up.
- You are also forced to follow the platform terms and conditions; it comes as no surprise since you don’t own the platform, and it will always have the right to tighten which content complies with its terms and which is not.
Official Website: Why Is It a Main Aspect of Success?
On top of all, having your own website gives you full control over your brand; you can choose the design you want and the content that complies with your webpage terms and conditions. In a nutshell, no one can limit your content or design.
An official website is like having your own existence on the web that speaks for your brand and showcases your products; it’s where people can identify your business apart from social media platforms as having its own identity and online being.
Having an official website implies a professional impression of your brand. It also builds trust between you and your clients by offering evidence of your brand’s trustworthiness. It is also a much safer place for financial interactions if your business requires any.
Websites need updates and monitoring, but you can tell that pages on social media require constant and daily updates and a social media manager who can deal well with the audience and is always ready to answer their questions and queries.
Let’s not forget one of the best perks of a website, which is the ability to track visitors and get reports defining its visitors’ preferences and which parts of the website don’t really attract their attention, which gives indications on what the website needs to perform better and get more clicks.
We suppose that cost is the only drawback that stands between you and your decision to design your own website, but you might be wrong about the astronomical cost that you expect; designing a website might cost you in the beginning but will save you much later on, and it’s not even that costly. Upon the full reviews on Several.com, these are the best hosting services on the market regarding cost, features, and reliability.
Just like social media marketing, websites have their own imperfections. Let’s find out:
- Official websites lack the flexibility provided by social media platforms, like the ability to communicate with the audience and having the chance to get feedback and suggestions.
- Setting up and designing a website requires more effort and time than social media platforms.
- Social media platforms are more visited by people and easier to reach.
In a nutshell, you’ll need both social media and a website to guarantee the best reachability. Each has its own pros and cons so that you’ll bring the ultimate benefit of both; the ease and fast reachability of social media marketing professional impress of an official website.