Are you a startup personal brand that’s trying to draw in dedicated fans and get your voice heard? Or, are you an experienced business that’s looking to acquire a larger target audience so that your social media marketing efforts can reach new customers? Either way, you’re here to learn how to optimize follower growth for your TikTok account, and we couldn’t be happier to help you along that path. If you use the TikTok growth tool to your advantage properly, you’ll reap the benefits in no time. Just stick with us.
In this quick and easy-to-read blog, you’ll learn several ways to amp up your follower count. You’ll be briefed on its importance, too. By the end, you’ll create multiple videos worth the view while utilizing tactics that’ll stand the test of time on this specific social media app.
Ready to see those follower numbers go up? Let’s get started.
Why is it Important to Prioritize Follower Growth?
Without sufficient TikTok users to keep up with your content and support your brand, your business won’t flourish. You won’t go viral, you won’t “up” sales, and you won’t reap the benefits of success.
But those are just the superficial advantages. Other essentials that you’ll want to indulge in from an increase in TikTok followers include:
- Increased Visibility → The more people you have under your wing, the farther your reach. So much so that the internal algorithm will even push your creations out as a recommendation via the For You Page.
- Credibility → Higher following counts can showcase your sense of trust and reliability; why else would people want to watch the TikTok videos you produce outside of the fact that they contain valuable content and credibility?
- Loyalty → The larger your target audience, the greater your chance of building a loyal community within your social media circle. An engaged follower in your inner TT circle will always interact, provide feedback, and clue into anything and everything you post.
- Healthy Competition → It’s a shark-eat-shark world out there on TikTok, meaning you must come up quickly. The best way to successfully achieve that goal is to have a lengthy followers list; this will give you a “one-up” on other accounts, granting you prioritized access to collaborations, events, and additional opportunities.
- Analytics → The more of a TikTok audience you have, the better the analytics. With thousands of followers, you’ll easily be able to check out reliable demographics and preferences, allowing you to tweak your strategy accordingly.
- Cross Presence → Keep those fan numbers going up because eventually, they’ll easily crossover to other social media platforms like Instagram, Facebook, and X. The more these apps intersect, the quicker your following will triple in size, solidifying your online presence.
So, how do you grow to thrive on the TikTok app? How can you ensure you take advantage of the above-bulleted list?
How to Grow on TikTok: Options to Weigh & Consider
In this section, we’re going to take a closer look at some solid grade-A tips and tricks. Beware: You’ll have a dozen or more suggested improvements, which may seem a little overwhelming while reading. But rest assured, you’ll have all the information you need to make the right moves by the end.
Suggestion: Upon finishing this section, jot down notes on the side. Go from most to least important, make the necessary changes over time, and watch your fan base grow.
Choose a niche.
Appealing to everyone is a big no-no. Your range of topics will be too broad, and no one will have any idea how to interpret the TikTok videos you create. There needs to be some expectation in play. That’s why we highly recommend choosing a specific niche.
Start the process by researching your target audience. Think, “What would they like to see?” Then, create TikTok stories and trending content that would pique their interest.
Remember, the more narrow you go, the better. For example, if you choose to have your platform center around food and fitness, don’t post just anything. Instead, focus on protein meals, weight lifting, low-calorie snacks, and pilates exercises. You get the drift.
Trends are your friend.
The term “trend” was practically invented for TikTok. If you scroll on the FYP for just a few minutes, you’ll know exactly what we mean. Recordings that follow the same outlines attach relevant hashtags to content, and input the same music choices typically get the most engagement.
But how do you know if the trends are relevant to your business plan? You just need to do some research. The best area we can suggest is the “Search” section of your TikTok app. Head on over, and you’ll automatically see topics that are doing well. Participate, and if you’re feeling risky, put your spin on the trend.
Use Trending Hashtags
Speaking of trends and relevant hashtags, we figured we’d follow up on the last suggestion with this tried-and-true staple.
Hashtags are popular on social media today. Why? Because attaching the right ones to content can make it easy to find information about a topic that your users are interested in. All they have to do is search for one keyword, and many videos on that topic will appear.
Before you start selecting the words you want to slap a # on, we’d like to advise you to Use general and business-specific terms. That way, your creations will be accessible to both broad and narrow audiences.
Crafty Content
Much thought and effort goes into recording, editing, and posting a TikTok video. The words inside should never be jam-packed in because that would come off as too careless and rushed.
Creating content should instead be focused on three key areas: Entertainment, educational, and inspirational avenues.
Entertaining content creations should encourage smiles, laughter, and a general feel-good vibe.
Educational tidbits should encourage learning in a comfortable environment through tips, tutorials, and factual information.
Inspirational TikTok videos should encourage followers to take action in their lives, whether it be for self-improvement, career-oriented goals, or personal relationship progression.
Cross-Promote
If you’re looking for one of the most effortless ways to increase your follower standings, participate in cross-promotion. Working with other creators automatically grants you a new and reliable audience – from the person you’re working with! It’s a community-building exercise that’s wholly free and beneficial to both sides.
So, if you have any upcoming videos you want to create with a focus feature, reach out to a TikTok profile that’ll presumably collaborate well with your brand. Check out their engagement rates, dive deeply into their profile, and send a thoughtful proposal. If it succeeds, you could develop a longstanding relationship that audience members will learn to rely on.
Duet & Stitch Features
The general FYP audience appreciates add-ons to a few videos, especially when they’re duets and stitches.
Adding a duet lets you play your video next to another creator’s video, which is great if your goal is to add commentary or a reaction to an already-produced piece of content.
Adding a stitch lets you start your user-generated content with up to 5 seconds of someone else’s video, like an intro to what you’re about to unleash to your followers. When a brand or business participates in a stitch, it’s to add information to an already viral topic or to answer questions/comments made on the OG recording.
Utilize Music
Back to the trends: You’ll want to share user-generated content that’s easy to listen to. The easiest way to achieve that mission is to incorporate popular sound bytes before hitting the “post” button.
Why is it essential to find trending songs to accompany your content? If you choose wisely, your audience will automatically be drawn into your videos if they like the background music.
It doesn’t always have to be lyrics and tones, though. Random audio clips will sometimes get the job done if they’ve ranked high on the popularity scale. So, you have to pay attention to the audio performance rankings, add them to your videos when relevant, and watch the TikTok analytics to see how well your pairings are piquing interest.
Posting Times
Being aware of the best posting times to share user-generated content is a battle. The general consensus is that the best time to upload content is when your audience is actively online. But how do you narrow that down?
Most articles will tell you early in the morning, at noon, or later in the evening. That could be true for 50% of TikTok posters but not valid for the other 50%.
You have to play the trial-and-error game. It may take a few weeks, but as soon as you perfect it, you’ll feel a rush of relief fall over your body. If you need some help gearing in the right direction, try using the app’s inherent scheduling tool to automate the process.
TikTok Algorithm
If you’ve heard it before and are about to hear it again, trust the algorithm’s work.
If you put the effort in by interacting with followers, posting relevant information, and keeping up-to-date account settings, you should be good to go.
Closed Captions
It may seem like a minor detail to incorporate, but closed captions can make a big difference, especially for folks who are deaf or hard of hearing or who just like to read subtitles.
On top of the two benefits we just named, closed captions can also tap into a ton of SEO benefits if you use the right keywords. It might even give you a better appearance on the “Search” page.
They’re also super easy to add. You can use a third-party app that autogenerates the verbiage or manually type what you say as you edit your video.
Content Series
If you want your audience to interact with your posts, there’s no better way than to stay consistent in the content you prioritize. That’s why adhering to a content series at least once a year is a great idea. It keeps the intel coming, the entertainment flowing, and the topic clear and concise.
If there’s one thing we know about TikTok users, they adore authentic regularity. Provide a sequence of videos that pertain to soup recipes in the Fall months, and viewers will be itching for next week’s ingredient list release. Provide a sequence of videos that pertain to hot girl summer workouts, and viewers will be craving that next killer ab circuit. Provide videos about the most sizzling and glam makeup releases around Christmas, and viewers will run to the stores to purchase and participate in their at-home tutorials. You get the drift.
Content series = maximum engagement, and more followers.
Conclusion
Now that you know all the strategies for expanding your followers list, you only have to implement the correct choices for your platform.
Will partaking in more trends give you the best results? Would paying more attention to the times you post be beneficial? What about incorporating duets and stitches? How’s your music game looking?
All the little pieces of advice we gave you should be carefully sorted. If you’re already excelling in one area, move your focus to the areas that need improvement. We believe you can increase your engagement rates, your analytics in prime shape, and your target audience higher than ever. Do the work, and watch the awesome results pour in.