Oleg Malkov founded MonsterPBN.com in 2020 as an exclusive platform for link building and digital PR. It has since evolved to become one of the leading American link building agencies in the markets by offering up-to-date and innovative insights on the link building methods in USA.
There is no doubt that link building is, by far, one of the most prolific strategies in a classic SEO campaign. Sure, like any other aspect of SEO, it’s been through a series of changes over the past years, but that hasn’t changed its importance.
What professional marketers have to do is simply adapt whenever search engines come up with something new. And if you struggle to understand how it works, the largest link building agency MonsterPBN is ready to provide some insights into the industry.
How Link Building Has Changed Overtime
When link building became a thing, everything was about quantity. There were countless directories out there, with or without any reputation at all. Some of them were targeted at certain niches, others were general. And anyone could add links to their websites, simple as that.
Oleg Malkov, the man behind MonsterPBN link building agency, agrees that back in the day, link building worked like reviews work today, at least for search engines.
You’re more likely to trust a service with 1,000 reviews than a service with 12 reviews. Search engines saw it in the same manner. Sure, this concept was mainly for search engines because most people never bothered to check directories or random backlinks from websites with no authority or relevance.
But since this strategy pushed websites up in search engine results, visitors turned up too, as well as the sales.
Since the industry turned into spam, Google and other search engines decided to focus on quality lately. That’s where many marketers decided it’s no longer for them. And that’s also when MonsterPBN took it to another level.
How MonsterPBN Has Reshaped the Backlink Industry
MonsterPBN was established in 2020 by Oleg Malkov and Daniil Markelov. Newcomers, you’d think. Wrong! The company was established by two SEO professionals with around two decades of experience each. For instance, Oleg Malkov is the name behind Secretlab and Clientica.
His portfolio includes more than 7,000 clients from Europe, America and Oceania.
Like any other professional marketer, Oleg Malkov had to adapt the profile of MonsterPBN in order to match the new requirements of search engines. Quality is a must these days, but that doesn’t mean quantity has to be overlooked.
However, since search engines have a stronger focus on quality, that means 100 relevant backlinks from high authority websites are more useful and important than 5,000 random backlinks from directories with no relevance or authority whatsoever.
Relevance doesn’t need much education. It’s pretty obvious that a relevant website is meant to be part of the same niche or industry. Quality is something else.
In order to determine the authority or quality of a website, a marketer would have to research the respective website. There are countless websites in a niche, how do you know which one is the best? Using search engines and spotting the first results is a good idea, indeed.
But then, their backlinks also need some research, not to mention the backlinks of the websites where the original links come from. It sounds like a never ending task, so for many marketers out there, this SEO game is a matter of trial and error.
But MonsterPBN has managed to clear out all the guesswork by implementing new algorithms that automate such processes.
With quite a few algorithms in its portfolio, MonsterPBN has reduced the time needed to conduct deep research, while at the same time increasing the effectiveness and accuracy of this research.
Simply put, these algorithms can now identify front runners, relevant and high authority websites in any niche or industry by checking all their backlinks and associated links, only for the experienced marketers in the team to establish connections and build the links.
A Classic Approach With a Twist
Finding the front running websites in an industry and establishing some connections are probably the best ways to gain quality backlinks. Again, quantity does matter as well, so it’s imperative for a bit of diversity as well.
Each industry has its own specifics that affect how best to build a link building strategy, for example, the casino industry has big budgets and all sites ask for 2-3 times more fees for posting casino content. The SEO agency MonsterPBN has already promoted many casinos to the top and offers a separate link building service for casino sites, and an example of the work is https://dashtickets.nz/
MonsterPBN’s exclusive and proprietary algorithm is one of the things that sets this leading SEO agency apart. According to Oleg Malkov, the process is straightforward and leaves no room for trial and error.
Effectiveness is up to 100%. Accuracy is just as high, so what’s left to do is establish connections with those websites in order to obtain backlinks. Given the portfolio and reputation, there’s not much doubt there.
Based on all these, MonsterPBN has a completely unique approach that no other backlink agency can compete against at the moment. But that’s clearly not everything.
Guest Posting Is an Option
Backlinks work within certain limits. For example, it depends on the clients’ website. A service can be described in the smallest possible details, with techniques, ideas, solutions and benefits. A product can only be described to a certain limit as well.
From this point of view, content may not always provide good sources for backlinks.
According to leading backlink agency MonsterPBN, there are usually two options here.
Guest posting is by far the best one. It allows providing high quality content to a reputable source in exchange for a backlink. This means both parties win. The client gains a beneficial backlink, while the website providing it will gain from new and consistent content.
The second option implies enhancing the website with quality content. If there isn’t too much content to link to, a blog or a news section would be an excellent idea to enhance the website with consistent and fresh words.
Furthermore, search engines appreciate consistency when it comes to content, so that would be an extraordinary benefit for every client. Of course, it needs a solid purpose and must actually make sense. Most businesses out there could benefit from a blog section.
The HARO Technique Explained
MonsterPBN has admitted using the HARO technique quite often over the past years, yet again, it needs to actually make sense. HARO stands for Help A Reporter Out. Media outlets and journalists are always looking for new and fresh content or ideas. The more spectacular it is, the better.
Oleg Malkov agrees that HARO can, indeed, provide backlinks from reputable sources like Associated Press, Forbes or Fortune. Adopting the classic technique to establish backlinks won’t necessarily work with such websites, unless the client is a big brand with a good reputation already.
Small or new businesses, on the other hand, can get mentioned in high authority publications and websites, adding to their SEO results and credibility.
Most commonly, these backlinks go straight to the homepage, but it depends on the actual content after all.
The Impact of Location
Top backlink company MonsterPBN has released countless guides overtime in terms of effective strategies and how they should be applied for maximum effectiveness.
The location is one of the elements that plays a significant impact in the process and can determine how fast results will show up, not to mention the impact over the actual results.
When the client runs a local cleaning or gardening business, they won’t need to compete against similar companies from completely different areas or cities. There’s no point. Not only is it more challenging and time consuming, but it’s not effective either.
Local link building seems to have a much higher impact and, in many situations, it’s the only way to help a website go up in rankings.
Even the classic directories may work in this particular case, but there’s a very fine line between being successful or just spamming links everywhere. At the same time, it pays off looking for do follow links, which are more effective in SEO. That’s one of the primary priorities for MonsterPBN.
And once again, the automated algorithm can help identify the right sources for both do follow links and high authority websites. While directories and link databases are considered spammy and old fashioned, there are a few niche websites and directories that actually offer quality.
Apart from all these, MonsterPBN has also shown excellent results with other techniques:
- Journo requests, which are similar to HARO, but the market is not that saturated. Therefore, conversion rates are much higher.
- Ultra targeted outreach, meaning the outreach must be extremely well optimized. No more automated emails, even if the names are changed. Details like a recent post will make the outreach look personalized.
- Different campaigns for different pages on the website. This strategy is bespoke and requires a more individualized approach based on the desired results, something the experts at MonsterPBN offer anyway.
Bottom line, MonsterPBN has an entire portfolio of techniques, as well as successful and verifiable results with each of them. While it looks like each approach is different, there’s one thing all these strategies have in common and that’s the actual research.
Research is also the most difficult part in the process, mostly because it’s time consuming and there’s a lot of guesswork involved. MonsterPBN has sorted this issue out and increased the effectiveness of its campaign, hence its astonishing results in terms of backlink building solutions in different sectors.