Instagram is the fastest growing social network, where you can start your own business. It is a sales platform that allows brands to find real buyers. Not using its opportunities means losing money. In this article, we will look at effective tools in terms of audience involvement and increasing sales.
How to win over the audience with self-presentation?
The simplest mechanic to hang your recognition is to allow people to know about you as a professional in a particular field. When people have a problem, setting targeted advertisements or developing a sports figure, they shouldn’t find the specialists in search engines but address to you. This is how a personal brand works.
A very effective technique is to tell the audience in a post format who you are, what your activity is, what services you provide. If you work in a particular region, you can indicate your geography. Clarify what is your difference from competitors and why people need to contact you. Confirm your expertise with real cases or indicate your education.
You can dilute the information and write about your hobbies. This is one of the personal brand enhancers. When you talk about your personal life, people can see that you coincide with them in values. It is worth making a call to action and prompting people to tell about them in comments. This kind of interaction brings the audience closer together, and also affects the reach increase.
How to accelerate purchasing decisions?
Triggers make it easier for people to make purchasing decisions. The very strong trigger is social proof. The task is to show that other people are already using our product, they are satisfied with it, they trust and have results.
At the first stages of account development, you can create social proof by hanging statistics of activity metrics. You can buy real Instagram followers, likes, comments and provide your account with credibility, popularity, and therefore the trust of users.
Post reviews of your customers in the format of videos, pinned stories, etc. Post your clients’ cases with real results.
Use the principle of mutual exchange. Before proceeding to the sale, you need to give something for free to win the person over and then offer a complete solution to his problems with the help of your product. A lead magnet can be as free useful content in exchange for a person’s subscription.
All people want to learn from someone who is their authority. You can become such authority due to generating useful content and participating in events as a speaker.
Many people buy a product in order not only to get benefits but also to get surrounded by people with common interests. If you promote your product not only as a set of knowledge but also as an opportunity to join the community, then it will be good to increase sales.
Finally, selling on Instagram is a system that requires constant work. You need to make people want to buy your product themselves. To do this, use the acquaintance post, publish real customer cases and reviews, buy Instagram followers. Your business will grow and your profits will be increased too.