Since the gaming industry has become very competitive, offering great player experiences can be a great way to help you stand out. In fact, looking at the broader e-commerce sector, studies show that about three-quarters of consumers are willing to recommend a brand if it offers excellent experiences. And now that the cost of acquiring new players is increasing, providing great player experiences can really help.
But how do you get started? That’s exactly the purpose of this article, and reading it will answer such questions. Here, we will look at how factors like responsive designs and personalization can help you stay ahead of the game. So, without wasting much more time, let’s get into the meat of this discussion.
The power of responsive designs
Let’s assume you were playing a fast-paced shooter game on your laptop. But since you wanted to access the game on the go, you decided to use your phone. How would you feel if you needed to pinch or zoom the interface time and again to replicate the desktop/laptop experience? Frustrated, right? This is where responsive designs come in to ensure players have seamless experiences regardless of the device they use to participate.
You can imagine the benefits platforms like Betblast Casino reap by making their platforms mobile-friendly. In fact, according to statistics by BusinessDasher, more than two-thirds of users tend to remain engaged on such websites. Remember, we said that acquiring new customers is becoming expensive in this sector, so you want to take advantage of every available opportunity to retain as many existing ones as possible.
Plus, many players are shifting to mobile for most of their gaming activities. So, you wouldn’t want to lose any of them just because your platform was non-responsive. By the way, are you actually aware that close to 73.1% of web designers claim that non-responsiveness is the primary reason for visitors leaving a platform? If you are seeking long-term survival in this sector, you can’t ignore the power of improving player experience through responsive designs.
If we consider the statistics, UXCam claims that more than eight in ten consumers expect seamless experiences across multiple devices. As if that is not enough, about 80% are ready to pay more if they find better experiences. And what better way to do so than to ensure you take advantage of these statistics than ensuring websites and games are responsive?
The age of personalization
Now that online platforms have become popular ways for users and businesses to interact across different sectors, organizations can understand customers in ways that were not possible in the past. For example, you can now extract data aspects like a player’s preferences, game time, playstyles, etc., which you can later use to tailor recommendations.
Actually, many businesses in the wider e-commerce industry intend to capitalize on such data to improve customer experiences, with studies showing that over 66% plan to do so by 2026. Customer data is now the new gold in these industries, and the gaming sector has not been left behind.
To make matters even more serious, most consumers expect such designs, and not offering them only damages your reputation. The best part of this is that you can improve loyalty rates and encourage word-of-mouth recommendations, leading to better business performance.
The role of bonuses
Bonuses are a very crucial part of the entire gameplay. In fact, it’s almost impossible to find a gaming platform that does not offer such perks. And if you’re keen enough, you must have noticed that they have moved from the basic traditional bonuses to more engaging and diverse modern offers.
Just as consumers in other sectors prioritize bonuses, gamers also have a high inclination toward them. Actually, a recent study by ENV Media noted that about 83% of users claimed to be susceptible to iGaming bonuses and offers. You can imagine the pain of losing such a huge number of players just because they couldn’t find these offerings on your platform.
Bonuses make gameplay engaging as they allow players to discover new games and learn new skills in a risk-free environment. This can result in higher retention rates, which, according to several experts, can lead to more profits for game providers. Actually, some experts will tell you that increasing retention by just 5% could lead to profit increases of anywhere between 25% and 95%.
And if you intend to launch some new games soon, bonuses can really help since they encourage players to be more exploratory. You don’t just want to launch games that appeal to no one. That’s why perks like welcome bonuses, free spins and deposit bonuses, among many others, have become popular ways of engaging gamers.
What are our concluding thoughts?
You can agree that running a gaming company today might not be the same as it was in the yesteryears – many providers have joined the sector, making it extremely competitive. That has made it impossible for brands that ignore things like player experience to survive for extended durations. Of course, being who they are, humans will want to find value for every coin they spend.
So, you want to always ensure that players are finding worthwhile experiences that can encourage loyalty and return visits. Thankfully, techniques like responsive websites and personalization can really help with this. And as the industry becomes more competitive, more game providers will likely turn to technology to offer engaging customer experiences in order to stand out.