Animation has always been an inseparable part of human lives at all ages. As kids, we’re used to being hooked on our favorite cartoons, and most of us choose them based on the quality of the visuals and how close they are to reality.
Thus it would be safe to say that animation has the power to not only grab attention but to engage us long enough to influence our lifestyle and decisions. And the technology we saw in cartoons then turned out to be a huge inspiration behind the modern technologies we see now.
From Smartphones to Cloud Servers and Medicines to portable diagnostics, all tech is now more advanced and easy to use. Yet the acceptance of these technologies in the modern world is still not on par with the standard of lifestyle.
The tricky technologies and complexity of usage for a wide group of audiences make it hard for users to trust and accept them on a scale. This created a huge challenge for tech businesses and marketers to create marketing and sales campaigns.
Being creative along with having a comprehensive approach is the key but to combine creativity with comprehension is no easy task. It takes an in-depth understanding of both the product and the audience to make sure you are up to the task.
But how to make sure your tech product gets enough users?
Well, it’s a long journey of planning and execution which starts with understanding the key problem faced by the Tech industries.
Key Problems Faced by Tech Industries
Tech across the globe is evolving rapidly, especially in SaaS and health tech. And like all other tech-oriented products, the acceptance of these products across the target audience is limited by a complex architecture and lack of trust.
But is it the only pain point to take care of while planning a marketing strategy?
Well, it starts with the mentioned complexities but the list of pain points is infinitely long. Let’s see some of the most common problems faced by all tech industries
1. Scary Perception of Technologies
From an early age, most movies and cartoons have taught us about the potential crisis that might accompany technology. The exaggeration created for entertainment made us a bit paranoid when it comes to complex technologies and hence the trust issues.
You can leverage the power of visual storytelling and engage the audience well enough to build trust. But what if they don’t have the add-on resources to use my products?
2. Low Awareness Among Users
Marketing your tech product amongst the target audience requires you to create awareness about the product in the market as well as break through the myth going around, hindering the product growth.
And since awareness is the entry point in all sales funnel, improving awareness is no longer optional in tech marketing.
You can use guides and social media videos to get things done, but there still are limitations when it comes to integrating tech with creativity.
3. Lack of Add-on Resources
Hardware requirements to use Unreal Engine 5
Using modern tech is dependent on a lot of additional resources. With tech going micro, the devices with the ability to perform extraordinary actions, and the add-on hardware play a crucial role in harnessing the true potential of your software or health products. However, the limited availability of hardware makes it a bit complex to use some tech.
Although you can use decentralized servers and responsive web tech to make sure your products are easily accessible and don’t need as many resources. But how do I deal with the lack of cloud tech awareness?
4. Creative Limitations in Expressing New Tech
Explaining technology requires a lot of attention to detail and the creativity that can be involved is limited by technical specifications and user interface. And with businesses leveraging creativity to showcase their business uniquely, tech businesses can’t afford to suffer due to limitations.
Hence they can use animation to stand out.
But implementing all the mentioned ideas is a huge burden on the pocket, which is what we can agree on. So how about having a unique solution to all your problems that makes sure your potential customers find you and choose you over the competition?
Sounds like a myth but Walkthrough Videos can help you do it!
Wonder what they are?
Let’s unravel a journey into the world of Walkthrough Videos.
Walkthrough Videos!
Walkthrough Videos are Mixed-Media or Animated Explainer Videos created to showcase your product to your users and take them on a journey of how to use it effectively in minutes.
These videos showcase your product as a part of users’ daily lives as a solution your brand is offering. Thus having an animated walkthrough video can not only help you showcase a user’s journey but also create brilliant Ads and marketing campaigns.
There are a lot more benefits to using Animated walkthrough videos, Here are the top reasons why they are revolutionary add-ons to your marketing strategy
Benefits of using Animated Walkthrough Videos
Animated Walkthrough videos are a great way of explaining a product and making sure the user can understand your product in and out. These videos can help you place your development as a part of the user’s daily life.
This is done to help users connect with your product and choose you over the competition. Unlike other forms of videos produced, Animated Walkthroughs are beneficial at all stages of a sales funnel.`
There are a lot of reasons to choose them but here are the top reasons why you must include them in your marketing plan
1. Helps you connect with your target audience
Animated videos are a great way of connecting with your target audience. Using the right animation style and characters with a clean storyline can help you stand out and be chosen more than the competition.
With the right animation and video, you can connect with your target customers effectively and engage them long enough to make a buying decision.
2. Makes it easy to understand most complex products
Using aids to help support complex concepts makes it easier for users to understand them effectively. Video aids have the power to target human emotions and engage them while showcasing your product in detail.
A video with an engaging story and visuals can help to understand complex products up to 300% faster.
3. Repurposability makes them budget-friendly
Animated videos are a great way of showcasing your product idea as well as the actual product. These videos are easy to repurpose and can be used for marketing, conversions, and advertising.
Unlike other video types, you don’t have to wait till the product is 100% completed to create hype about it in the market. This gives you a headstart and can help you save on both marketing and sales budgets.
And like these, there are a lot more benefits that make animated videos a revolutionary tool in terms of achieving your target marketing goals. Whether it’s outreach, engagement, or conversion, Animated walkthrough videos can help you do it all.
Wonder How?
Let’s demystify the secret to the right video placement to help you grow effortlessly
Make Sure Your Video Achieves Your Target Goals
To achieve your target goals, you must make sure your videos are on a journey to go Viral. This begins with the right placement and distribution of the content across all owned channels.
Here’s how you can use your animated videos effectively to achieve the below-mentioned target goals
1. Outreach
Videos have proven themselves to be a great way of reaching new audiences and with the right story and connective humor, audiences are prone to sharing them. But to make sure your video becomes an outreach sensation, it must be shared with the right audience in the beginning.
And it all starts with being visible on Social Media.
Social media platforms across the web today are now a home for 4.9 Billion users spending an average of 2.5 hours on the web using Social Media.
Videos are proven to be the most consumed content type across the web, making social media a top choice when it comes to improving outreach.
2. Engagement
Animated videos have been a part of our daily life from the time we were introduced to the magic box, TV. Hence our minds are hard-wired to be engaged by creativity and animation.
Engagement is a key metric across the site as well as socials, on socials initial engagement decides the entire flow of your post outreach amongst potential customers.
Thus make sure your video is visible to your followers with behavior similar to your target prospects.
Their engagement helps to guide social algorithms to narrow down your target prospects and increase engagements that trigger conversions. The same is true for websites.
A webpage with video tends to engage customers and hence improve session duration which is one of the key metrics in determining the SERP rankings across the web.
3. Conversion
The ultimate goal of all marketing campaigns is to reach out to prospective customers and make sure a good portion of them convert to paying customers.
The engagement powers of the video along with the right hook and comprehensive story have proven themselves effective in encouraging users to make a buying decision.
These videos are easy to repurpose as Ad Promos, Guided Walkthroughs, and Product Demos making them a pioneer when it comes to instigating a purchase
For Ex-
This video by Asana is a brilliant example of a marketing campaign to achieve all marketing goals
Meet Asana, your work manager. But better.
The video helped Asana to reach millions of potential prospects and showcased the product to 17M potential customers. It hooks you with its eye-catching visuals and engages you till the end while explaining the entire product, encouraging you to use Asana.
The visuals make it safe to say that animated videos are not just the best content type in the present but are also considered a great way of engaging humans in the age of meta-realities.
Future Scope of Walkthrough Animations
The future is unpredictable and the way AI and Virtual Reality are evolving, it would be safe to assume that it would be hard to differentiate the current and meta-realities in the future. Tech is evolving rapidly making it more and more affordable to be a part of alternate realities.
This evolution is both an opportunity and a challenge for marketers to cope with the future world. Animated videos have proven themselves effective in the age of the metaverse as well.
Style like Holograms, Heads-up displays (HUD), Immersive perception, Isometric projections, etc., are a great way of entering the metaverse and being future-ready with the power of animated walkthroughs.
Conclusion
Animated Walkthrough Videos are a great way of marketing all tech-based products, and with the right animation style, they can not only help you bring in the right customers but also become future-ready.
Investing in a well-animated walkthrough is a great choice irrespective of what stage your product is in. They are great at all stages of the sales funnel and can help you achieve all your target goals effectively.