As a digital nomad who’s hopped across Australia—from Bondi’s surf breaks to red-dirt Outback roads—I’ve learned that reliable internet is more than just a perk. It’s a must. Whether I’m booking a last-minute flight, video-calling a client, or uploading a Reel, staying connected keeps everything running.
That’s where eSIMs come in. No physical SIM swaps or airport queues—just scan a QR code and you’re online. I’ve tested a bunch, but Airalo and Holafly are two of the most talked-about names for travellers heading to Australia. I’ve used both, sometimes switching mid-trip, and each has its quirks.
If you’re searching for the top internet options for digital nomads, especially in Oz, this breakdown will help. I’ll compare Airalo and Holafly on pricing, plans, coverage, and real-world usability—plus share a few stories from the road.
Airalo vs Holafly: Quick Comparison
To give you a snapshot before diving into the details, here’s how Airalo and Holafly compare on the essentials. Keep in mind, this isn’t just about specs on paper—it’s based on real-world use from someone who’s actually wrestled with Aussie reception in the middle of nowhere.
Feature | Airalo | Holafly |
Plan Variety | Regional, country-specific, global plans | Only unlimited data plans |
Affordability | From ~$1/day for 20–30GB | Higher upfront cost for unlimited |
Network Partners | Optus, Telstra (varies by plan) | Usually Optus, not always transparent |
Device Compatibility | Wide (iOS + Android) | Also wide, but app is less user-friendly |
App UX | Smooth, easy top-ups | App can feel clunky or buggy |
Customer Support | Responsive via app | Mixed feedback from users |
Security & Transparency | Stronger reputation | Less clarity on data handling |
So, which is the better pick? As with most travel decisions, it depends on what kind of user you are. If you only need data for maps and messaging, or you’re watching your travel budget (hello, hostel life!), Airalo’s flexibility might make more sense. But if you’re a content creator, remote worker, or just really don’t want to run out of data, Holafly’s unlimited model could be worth the splurge.
Variety of Plans
Airalo: Flexible, Pay-as-You-Go Options
One of the things I appreciate most about Airalo is how customisable it is. Heading to Sydney for a weekend city break? There’s a 3GB plan that’ll last you seven days. Taking a month to explore Queensland? Grab a 20GB or even a regional Oceania plan. It’s mix-and-match freedom, and that suits my ever-changing travel pace perfectly.
Even when I wasn’t glued to Google Maps or chasing Wi-Fi for work uploads, it was reassuring to know I wasn’t locked into a bloated, overpriced plan. Most days, I used around a gig or two max—checking WhatsApp, browsing Google, watching the odd YouTube clip on the train. Airalo gave me just enough without overloading me.
Holafly: Unlimited Data Plans Only
Now, Holafly takes a very different approach. It’s all unlimited, all the time. Sounds dreamy, right? And to be fair, it can be—especially if you’re someone who’s on video calls constantly or streaming Netflix from a tent in Kakadu.
But here’s where it loses me: not everyone needs unlimited data. When I was island-hopping in Tasmania and using my phone sparingly (mainly for offline maps and journaling in Google Docs), it felt wasteful to be paying for a data buffet when I barely touched the appetisers. It’s like ordering an all-you-can-eat breakfast when you’re just after a coffee and a croissant.
Holafly’s model is best for heavy users, but for folks who just want solid, basic connectivity, it’s overkill—and costly overkill at that.
Price and Affordability
Airalo Offers Better Value for Money
Let’s talk brass tacks: Airalo is, hands down, better bang for your buck. I once used a 20GB plan that lasted me 30 days across coastal New South Wales, and the cost worked out to roughly a dollar a day. That’s the kind of maths I like—simple, clear, and budget-friendly.
What I really appreciate is how Airalo lays everything out up front. No surprise fees, no complex add-ons. If you run out of data, you just top up in the app. It takes less than five minutes and you’re back online. For someone constantly on the move, that’s invaluable.
Holafly’s Premium Pricing
Now, Holafly is on the pricier side. You’re paying a premium for the unlimited tag—and while it’s nice not having to stress about limits, I often felt like I was being upsold on a luxury I didn’t need. There’s no way to buy a smaller plan or scale down, which makes it a bad fit for minimalists or budget backpackers.
In one case, I used Holafly for a two-week campervan trip across South Australia. My total data usage? Just under 10GB. But I paid more than double what I would’ve with Airalo, simply because there’s no low-data option. It felt a bit like being charged first-class fare for an economy seat.
Security and Privacy
Airalo’s Advantage in Data Security
When it comes to staying secure while bouncing between airports, cafés, and coworking spaces, I don’t take chances. With Airalo, I’ve always felt like my data was in safe hands. It’s not just the polished app interface or the seamless top-ups—it’s the way they present things clearly and transparently. You know who the local provider is, what networks you’re tapping into, and how your data’s being handled. That’s rare in the world of travel tech.
Over the years, I’ve seen Airalo recommended again and again in international travel forums and by fellow digital nomads who take online safety seriously. Reddit threads often echo what I’ve experienced: Airalo just feels more trustworthy. From login to data top-up, there’s an underlying sense of control and clarity. I’m not left wondering which mystery network I’m connected to or if my info’s being routed through unknown systems.
And for those of us who manage sensitive work documents, client emails, or just care about not having our browsing data sold off to the highest bidder—that peace of mind is worth its weight in gigabytes.
Holafly’s Privacy Concerns
Now, Holafly does work—but it’s a bit like using an internet café in a foreign city. It gets the job done, but you’re never quite sure who owns the place or what’s happening behind the curtain.
When I tried Holafly in Australia, I noticed there was less transparency around which network I was being connected to. Their marketing talks about local providers, but it’s not always clear who’s powering your connection. That lack of clarity made me uneasy, especially when I needed to log into bank accounts or sync files with cloud services.
There’s also a lack of advanced user-facing privacy settings. While not a deal-breaker for everyone, if you’re privacy-conscious like me, you’ll notice the difference. You don’t get the same confidence or control over your connection, and that’s a bit of a red flag in today’s world of data leaks and cyber risks.
Network Coverage in Australia
Airalo’s Use of Trusted Local Networks
Australia is massive. And when you’re travelling through it—whether hopping between Melbourne and Brisbane or exploring the desolate beauty of the Northern Territory—you quickly learn how patchy coverage can be. That’s why I loved that Airalo partners with big names like Optus and Telstra. These are the heavy hitters in Australian telecommunications, and they know how to keep a signal strong, even in the middle of nowhere.
In my travels, I found Airalo impressively reliable. I remember livestreaming a surf session from the Gold Coast and later uploading a full photo set from a small hostel in Alice Springs. Both went off without a hitch. That’s not a fluke—it’s the result of solid partnerships with networks that actually know the terrain.
Even regional areas, where you’d expect dropped calls or 3G at best, held up better than expected. I wouldn’t go so far as to say it’s flawless (Australia has some famously dead zones), but for an eSIM provider, Airalo punches above its weight in rural coverage.
Holafly’s Coverage May Vary
With Holafly, the coverage story is more mixed. Technically, they also use major local networks, but unlike Airalo, they don’t always tell you which one. And when you’re chasing signal in the middle of a nature reserve or en route to Uluru, that ambiguity can be nerve-wracking.
On a recent trip from Adelaide to Port Lincoln, I noticed noticeable lag and a few dead spots while using Holafly. In city centres like Sydney, the speeds were fine—no complaints there. But once you head away from dense populations, the performance seems to dip. And because there’s little transparency about the exact network backbone, it’s hard to troubleshoot or know what to expect.
That inconsistency might not matter if you’re only doing city-hopping or relying on public Wi-Fi. But if your route includes national parks, long drives, or remote work in regional towns, Holafly’s variable coverage could become a frustrating surprise.
Device Compatibility and Ease of Use
Airalo: Broad Device Support and User-Friendly App
Here’s where Airalo really shines for tech-savvy travellers like me. The app just works. I’ve installed it on multiple devices—my iPhone, an Android tablet, even tested it briefly on a friend’s Google Pixel—and the setup was smooth each time. You scan the QR code, follow the prompts, and within minutes, you’re live. No guesswork, no arcane menus.
Airalo also does a great job of walking you through the process. If you’ve never installed an eSIM before, the built-in guides and FAQs are intuitive and refreshingly jargon-free. I’ve recommended it to first-time travellers and older relatives, and they’ve managed without ringing me in a panic.
What’s more, the app lets you manage multiple eSIMs at once. So if you’re country-hopping through Oceania, you can queue up your New Zealand plan before your flight even lands. That kind of foresight has saved me on more than one layover.
Holafly: Similar Compatibility, But App is Less Intuitive
Holafly, to its credit, also supports a broad range of devices. If you’ve got an unlocked iPhone XS or newer—or any recent Android flagship—you should be fine. I never had an outright incompatibility issue.
However, the user experience lags behind. During my first setup with Holafly, the installation process felt a bit clunky. The app lacked the same level of polish as Airalo’s, and some of the prompts were vague. One time, I had to reinstall the profile after an update glitched out the connection. Not ideal when you’re relying on that signal for a rideshare pickup at 5 a.m.
That said, once it’s up and running, it usually stays stable. But if you’re new to eSIMs or just prefer a hassle-free onboarding, Airalo clearly makes it easier.
User Experience and Reviews
As a digital nomad who practically lives off public Wi-Fi and eSIMs, I always make it a point to check what other travellers are saying before I commit to a provider. And trust me, the communities on Reddit and platforms like Trustpilot don’t hold back.
Airalo tends to get a lot of praise for its straightforward experience. The most common thread I see? “It just works.”
People love the fact that there’s a clean app, decent coverage, and responsive customer support when something does go sideways. I’ve personally dealt with their team a few times—once when my QR code expired mid-transit—and they sorted it within an hour. That kind of service counts, especially when you’re in a new country with limited connectivity.
Holafly, on the other hand, gets mixed feedback. Some users appreciate the convenience of unlimited data and not having to top up, especially if they’re heavy users or streaming content daily.
But complaints often centre around app glitches, vague activation instructions, or long response times from support. For a premium-priced service, that’s not ideal.
From what I’ve seen (and experienced), Airalo feels more polished overall, whereas Holafly leans more towards the “set it and forget it” crowd—but only if everything goes smoothly.
When to Choose Airalo Over Holafly
I’d go with Airalo if you’re the kind of traveller who likes having options. Whether you’re just exploring Sydney for a few days or road-tripping across Queensland, Airalo gives you flexible data plans to match your pace and budget.
It’s especially ideal for budget travellers like myself who don’t need to stream Netflix on the go. If your primary use is Google Maps, WhatsApp, emails, and the occasional Instagram story, you’ll likely find Airalo’s pricing hard to beat. You also get more transparency and control over your connection, which gives peace of mind if you’re wary of shady networks or data leaks.
Plus, topping up takes seconds, and you only pay for what you actually use. That’s a win in my book.
When to Choose Holafly Over Airalo
That said, Holafly absolutely has its place—especially if you’re a heavy user or someone who hates thinking about data limits.
If your work involves video calls, large file uploads, or consistent streaming, unlimited data might save you a headache. It’s also perfect for people who’d rather avoid juggling data balances and prefer a one-and-done solution. You get a single plan, unlimited usage, and no need to worry about going over your limit while watching YouTube in your hotel room.
It’s particularly useful if you’re staying in one country for several weeks or more. The longer you’re in Australia, the more value you can squeeze out of Holafly’s flat-rate plans—assuming your coverage holds up.
Airalo vs Holafly: Final Verdict for Australia
So, which is better for Australia?
If you’re after flexibility, affordability, and reliable performance across both cities and outback routes, Airalo is the clear winner. It’s great for short-term stays, moderate users, and anyone who values security and self-management.
Holafly, meanwhile, is more of a niche pick. It suits digital nomads with heavy data needs or folks who just want to turn on their phone and go without ever checking a balance. But for that simplicity, you’ll pay a premium—and it might not be worth it if you’re not using heaps of data daily.
Ultimately, your decision should match your travel habits. If you’re the kind who maps out your data like you map out your itinerary, Airalo fits like a glove. If your phone’s a streaming machine and you hate micromanaging anything, Holafly might feel like a digital holiday.
FAQ: Airalo and Holafly in Australia
Can I use these eSIMs in rural Australia?
Yes, but performance varies. Airalo tends to hold up better in regional areas thanks to partnerships with Telstra and Optus. Holafly works too, but users have reported patchy service in remote zones.
Are both providers trustworthy?
Airalo has a stronger reputation for transparency and security. Holafly works fine for many users, but its lack of network clarity and slower support response raises eyebrows for more cautious travellers.
Do they work on iPhones and Samsung phones?
Absolutely. Most modern iPhones (XS and up) and recent Samsung models support eSIMs. Just make sure your device is unlocked before installing.
What if I run out of data with Airalo?
No stress—you can top up directly from the app in seconds. Choose from a range of data amounts depending on how long you’re staying.
Is Holafly really unlimited?
Technically, yes. But keep in mind that “unlimited” often comes with fair use policies. That means your speeds could be throttled if you go over a certain threshold in a day.