Anitta is a pillar of the music industry. That is why her announcement of taking a break from her career was unexpected. Fans were shocked because she received two of the most important awards of her career. Her hiatus announcement happened after releasing her Netflix documentary, “Larissa: The Other Side of Anitta.”
Anitta Taking a Break – A Shocking News for Her Fans
2025 started as a good year for Anitta. Yet, after receiving the two awards, she announced that she will be taking a break. She had the chance to reflect on her contribution to the music industry. She gave it her all and was like a high-stakes player at Poker88. That is why Anitta decided that it was just right for her to take a break and give more time to herself.
Anitta spent the last 10 years working nonstop. She had major concerts, released albums, posed for magazine covers, became an entrepreneur, and more. She even had brand collaborations, too. One that made a huge impact to this day is her partnership with a company called Future Farm.
Anitta – More than Just a Celebrity
Larissa de Macedo Machado, or “Anitta,” is known not only for her music. She is more than a pop star for Brazilians. She is also very passionate about things other than being a singer/songwriter.
Anitta is an entrepreneur. So when it comes to business management and marketing, Anitta has a lot to contribute. That is why many were excited upon hearing that Anitta is the new partner of Future Farm. She surely was an influential addition in promoting the brand and its purpose.
Celebrity Collaboration – A New Marketing Trend
Collaboration with popular individuals is now a new marketing trend for brands, even for gaming platforms like Poker88. Major brands are reaching out to influencers and celebrities with a stable fan base. This is why it was not a surprise when the collaboration between Future Farm and Anitta was announced.
The partnership of Future Farm and the pop star came about after Beyond Meat announced Kim Kardashian as their newest “chief taste consultant.” Blue Tribe Farm also worked closely with celebrity Indian couple, Anushka Sharma and Virat Kohli. They joined the company as product ambassadors.
Brazil’s Fazenda Futuro
Future Farm or “Fazenda Futuro” is a Brazilian company. Anitta is continuously helping Future Farm boost brand awareness. Promoting the accessibility of plant-based foods is the goal. Future Farm is still the leading plant-based meat brand in Brazil since its launch in 2019. Their products can now be purchased in 30 countries.
Future Farm now also reaches other countries through e-commerce platforms. The company has grown since its launch. The brand made its debut in the United States back in 2021. See more of their products through e-commerce retailers. They have now ventured into other food and dairy products.
Anitta and Future Farm
The partnership with Future Farm is Anitta’s first investment in the food industry. Anitta joined other celebrities in this brand collaboration. With her contribution, the brand is able to boost its product development. That is why plant-based products are more accessible now, inside and outside Brazil.
Anitta’s commitment to helping the company is a success. She is still a core collaborator of Future Farm. Her ongoing role has made a major contribution to the company’s rapid growth. This simply proves that this partnership is strong and effective. It was a smart move for Future Farm since her contribution is still making an impact in the plant-based food market.
Anitta and Her Music Career
The hiatus was sad news for all her fans. Everyone is still wondering when she will be back. Anitta just released “Funk Generation” and “Ensaios da Anitta” last year. After her announcement, fans believe that it will take some time before she has new music releases.