Netflix kicked off the era of online entertainment libraries and now they can be found in every offshoot of the industry. There are other options for films and games, along with game hubs for different types of players. The next step seems that the giants in the industry will attempt to beat their rivals by diversifying to offer more in one place. This is already taking place in major sectors of the entertainment industry and, here, we take a look at which ones are pulling out all the stops.
Online Bingo Encompasses so Much More than the Ball Game
A prime example of how online entertainment sites are going way beyond their original offerings can be found in the online bingo industry. When people play bingo online, they’re presented with so many options that go way beyond the classic 90-ball game. Of course, they can still find bingo games in a variety of themed rooms, but they can also explore other titles like slots, Slingo, and scratch cards.
The most successful brands rightly assumed that putting everything in the same place would be the best way to attract as many players as possible. This is not only because of the convenience of proximity but because it gives players the option to try new things in a familiar environment.
Netflix Expanding into Games
The Netflix business model has regularly shifted and morphed throughout the company’s history. When it started in 1997, it initially allowed people to rent movies via post. In 2007, it launched its streaming service and went on to become one of the biggest names in the entertainment business worldwide.
Despite its success, the streaming platform knows that it can’t stand still – not with the likes of HBO and Amazon vying for customers. Therefore, it has decided to branch out and offer more than just television series and movies. In 2021, the company made several big steps forward in the expansion of its gaming arm.
The company acquired the developer Night School Studio and tasked it with developing mobile games related to series like Stranger Things. Netflix subscribers will have access to a new gaming library, and it looks set to become an integrated experience between the visual offerings and the games.
Spotify Branching into Podcasts and Music Videos
Spotify is the world’s most famous hub for listening to music, and the reasonably-priced service has more than 400 million users around the globe. The platform is highly advanced, and its appeal is in its accurate recommendations. However, with competitors like Apple Music, it needs to evolve in the same way Netflix did.
Part of Spotify’s evolution has been in the addition of exclusive podcasts like the Joe Rogan Experience. The talk show is one of the most successful podcasts of all time, with more than 190 million downloads each month. Spotify is also breaking out into more music video offerings, which should blow up in the next few years.
It appears we are entering the age of behemoth online entertainment hubs that cover so much more than what they originally intended. Soon, users could go to just one service for all their entertainment needs.