Author: Lakisha Davis

Corporate frauds can adversely affect a company’s bottom line and daily operations. If frauds go undetected for a long time, a company may face liquidation in the worst-case scenario. Therefore, it’s essential to have policies and procedures in place to detect and prevent corporate fraud for company growth, such as by leveraging the services of a PI investigator. Most fast-growing companies like Carvana are at a higher risk of fraud since they have a lot of competition in the market and may overlook important fraud mitigation procedures with a rapid pace of expansion. Even an SME isn’t 100% safe from corporate fraud…

Consumers today are bombarded with advertisements and sales pitches, many have essentially become blind to them. Engaging with a potential customer is therefore increasingly challenging. A way to effectively do this is through events. Events enable you to have personal contact with potential customers and make a connection with them, a vital part of the sales process. Events can inspire and engage attendees in a way that no other marketing activity can. Event marketing describes the planning and hosting of an in-person or real-time event in order to promote a brand, product, organisation or cause. These events can be both…

Crafting the perfect resume can be quick and easy, especially if you use the right tech tools for the job. You can come up with an updated professional resume sooner by following these 5 helpful tips. Combine All Your Past Resumes in the Cloud Almost everyone who’s held a job will have several past resumes on old computers. Some will even have only a paper copy that they’d like to see for adding on the ‘past experience’ section. Rather than having to type it manually, you can scan it using a scanner app, or upload it to the cloud where…

In this aggressive e-commerce age filled with flowery product descriptions and images that blur the line between reality and consumer fantasy, nothing drives a customer’s buying decision more than unbiased product reviews. Today, similar to reviews, user-generated content seems to outweigh the impact of brands making claims about their products. That’s why if you’re running an online store, you should never ignore all comments, good and bad. Keep reading below for more on the importance of product reviews. Improve Your Product Product reviews don’t just help potential customers on their buying journey. It also enables you to improve your products…

To truly grasp just how beneficial psychiatric service dogs are to people with mental illness, we must first understand what mental illness looks like and how it affects the lives of those it affects. A mental illness is a legitimate condition that involves changes in thinking, emotion, or behavioral patterns (or any combination of one or more of these characteristics). Often a mental illness is associated with anxiety, depression, and distress and can hinder an individual’s ability to function, affecting family, social, and work life. Mental illnesses do not discriminate, affecting individuals of any age, gender, sexual orientation, ethnicity,…

Tim Schmidt is back, ready to take his SEO company to the next level! After focusing for a couple of years on his 13 year e-Commerce project, the digital marketing pioneer announced that he plans to leverage his 20 years of expertise to continue helping companies and brands grow online. Explaining Tim Schmidt’s Absence While the demand for internet marketing services skyrocketed during the Covid-19 pandemic, Schmidt learned that bringing on new clients and growing his client list was not in the best interests of his full-service digital marketing company. He wanted to help his current customers make it past…

Salesforce and Snowflake make the perfect data analysis duo for understanding your customers. Salesforce is great for collecting customer data, while Snowflake is fantastic for analyzing and managing that data. With these two tools working together, you can gain a deep understanding of your customers and improve your marketing and sales efforts. Keep reading to learn more about how Salesforce and Snowflake can help you get the most out of your customer data. Integrating Technology: Salesforce and Snowflake By integrating Salesforce and Snowflake, businesses can get a complete picture of their customers. Salesforce provides customer relationship management (CRM) software that…

Tech and tech-influenced companies account for a rising share of the overall business world. And while tech companies mostly function like any other business, they’re unique in their offerings, organizational demands and competitive structure in an industry. In other words, they need leaders that understand how to run a tech company. To thrive in a given industry, a tech leader must know how to innovate, adapt, organize and deliver unmistakable value. Below, let’s unpack these traits by exploring what qualities make an effective leader in the technology space. A Consumer-Centric Outlook Consumers expect different things from a tech company than…

A stand up pouch is a flexible packaging that can stay upright on its bottom for use, storage, and display. It is classified as a plastic bag but has plastic bottle characteristics. These pouches are excellent additions to the industry and give users an eye-catching appearance. They are a type of food packaging made using metal or laminate materials. These materials are used because of their durability, and they also withstand extreme temperatures during sterilization. Stand up pouches have been used for storing condiments, confectionery and cosmetics for a long time due to their efficiency. They have undergone significant transformations over…

When it comes to choosing a sofa for your living room, there are many factors to consider. Size, style, material, and comfort are all important considerations when looking to buy luxury sofas at an affordable price. In this blog post, we will discuss each of these factors in detail and help you choose the perfect sofa for your home! 1. Size The size of your sofa should be proportional to the size of your living room. If you have a small living room, you will want to choose a smaller sofa. Conversely, if you have a large living room, you…