Author: Lakisha Davis

Lakisha Davis is a 20-year-old business studies student who enjoys watching tv shows, stealing candy from babies, and listening to the radio. She is creative and friendly, but can also be very boring and a bit selfish.

Just as the internet age and various technological innovations are evolving at the speed of light, so are digital marketing tactics which have been reshaped by major tech like data analytics and social media networks. This year has also been permeated by a new marketing landscape and way of thinking which has focused itself in a few key areas specifically. In this article we take a look at some major trends which are influencing the way brands attempt to attract and connect with new and existing consumers. A Rise in Influencer Content The influencer phenomenon began well over a…

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Virtual reality (VR) gaming is still a relatively new phenomenon within the world of video games, and not every platform has begun investing in what is widely regarded as a promising and innovative technology. What does this mean for the future of VR gaming? Will it be the case that Sony dominates the market with PlayStation VR or will VR-ready gaming PCs be the norm for those who want to immerse themselves in their games? To predict what the future of VR gaming holds, we need to know what challenges will need to be overcome, where we might see innovation…

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Define Social Media It is defined as internet and mobile technologies for interactive social networking which sharing and exchange of ideas, pictures, events, business, career, forms of expressions, and/or emotions shared virtually. How important is social media to business? Marketing a business comes in many forms like word of mouth, ads on television and magazines but this millennium, the best way to advertise on the internet is thru social media like Facebook and Instagram. The key tool is the internet and it is not just the social that can be advertised but other entertainment as well with the help of…

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When applying for a loan of whatever nature, borrowers may be asked to have their application signed by a guarantor or get a co-borrower. This is especially the case if the borrower has a low credit rating or their income is insufficient to assure the lender of their loan repayment. If you find yourself in a position where you are being asked to guarantee a family member, a friend or a colleague, knowing the difference between signing as guarantor or as a co-obligant is important. Read along to find out what these differences are. Who is a Co-Obligant? Generally, a…

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Electricity is an essential entity we use for almost every mundane activity, such as lighting, heating, cooling, office work, and operating all electronic appliances. If you use solar panels to power your electronic appliances, and if you are facing power-related issues such as power breakdown, then you need home energy storage to bring a balance to your energy production and consumption. This article will present to you the top 5 reasons why you need home energy storage. What is home energy storage? Solar panels are used to generate green energy from sunlight. The power that comes through sunlight is converted…

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It speaks of a novel and powerful approach to employ door hangers before commencing your door hangers campaign to pre-connect potential clients. Step 1: Set your target (s). Think about what you want to do with your hanger campaign. Do you wish to produce a response rate of at least 3%? Or perhaps your goal is to sell 100. Whatever your objective(s), keep it at the forefront of your hanger planning effort. Step 2: Identify the pain points of the customer. Know precisely the needs and significant difficulties of your customer and how your service or product may help for flyer distribution.…

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As of January 2021, the number of daily active online users stood at 4.66 billion, which is about 59.5% of the world’s population. In Singapore, about 90% of the population (4.46 million people) use the internet daily. So if your business does not have a strong online presence, then you are missing a lot. Nowadays most people in Singapore use the internet when searching for products or services. So if you establish a strong online presence, then you will boost your business growth. However, establishing a strong online presence needs great digital marketing expertise. That is why it is recommended…

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If you run a business, then you need to make sure you protect your building. After all, you are going to have a difficult time doing business if you cannot keep a stable structure over your head. That is why you need to think carefully about the quality of your roofing systems. If you are trying to build a sturdy roofing system, you need to think carefully about the materials you use. The most important factors you must consider are the durability of the materials, the energy efficiency of the roof, and how much this is going to cost you. What…

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One of our favorite pastimes is to watch Television, especially after a hard day’s work. Today, most homes in India have at least one or two TV sets. During Covid-19, with most of us locked indoors, inside our homes, it was Television that offered meaningful entertainment to most of us. Not just that, TV has also evolved as a powerful medium for staying updated with the latest news, live sports events, latest movies being aired, religious, even educational and DIY channels being broadcast now by broadcasters. In other words, TV has something to offer to all family members, with shows…

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The world of pharmaceuticals is in constant evolution. If they want to stay in the race, pharma groups not only need to offer innovative products, but have to keep up with technological, marketing, and regulatory advancements. These latest aspects are where a pharmaceutical consulting company comes in, supporting them in assessing the compliance of their promotional material, in their authorization applications, access to market registrations, etc. The following article will go through these topics to advise our readers as much as possible Product Development: A Strategic Services Provided by Pharmaceutical Consulting CompaniesEarly Access to Market and Registration ProcessesInnovations in the Commercialization Process Product…

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