Digital marketing is a general and all-inclusive term, and that’s why working with a virtual assistant specialised in marketing would come in handy for your business. Developing a marketing strategy requires hours or even days of work – not to mention specialised knowledge and skills. However, you cannot skip it if you lack the experience or expertise to create one because it’s one of the most beneficial ways to attract and retain customers.
Unfortunately, developing and implementing an effective digital marketing strategy is quite demanding. You cannot do it because you risk burning yourself out to create social media content, write blog articles, analyse Google ad placements, and send corporate emails. Instead of disregarding it because it would take too much effort on your part, hire a professional to handle it. Compared to an in-house marketing team, a virtual assistant is less expensive and doesn’t take a toll on your business budget. Even outsourcing the digital marketing strategy to an agency is pricier than hiring a project-based virtual assistant.
A digital marketing virtual assistant provides several perks for small businesses.
Social media management
Having social media accounts on platforms relevant to your industry is crucial to establishing your brand as a leader among your competitors. An active presence on several social media platforms with constant follower engagement is imperative. However, social media marketing is a laborious job and not meant for business managers or owners to handle. A virtual assistant specialised in social media marketing can create a strategy to align your social media profiles with your brand’s values and deliver your audiences the type of content they expect. They can create and schedule regular posts using automated social media management programmes, grow your following base, engage your public, and reply to customer queries.
Email marketing
Did you know that email marketing is a tool with a high ROI? It is no wonder that companies still use it to stay in touch with their clients and promote services. However, designing an email marketing campaign is challenging when you lack knowledge in the sector, so hiring a digital marketing virtual assistant to handle the process is wiser. It’s easy to find the right expert for the job; contact a company specialised in offering a virtual assistant service to match you with a professional who can write email copy, add visual elements, and schedule emails on a regular basis. They can also update the newsletter subscribers list and create recipient groups according to the subject of the emails they send. Not all your prospects or clients are interested in the same product or service, so the VA must customise the content each of them receives.
Blog management
While you know your products and could write blogs for your website, hiring a professional to do it makes more sense. Writing content for your blog is time-consuming and requires great creativity and extensive research. A VA conducts market research to identify the trendiest topics in your industry, creates high-quality content that offers relevant information to the readers, and SEO optimised it to boost your website’s visibility for search engines. Even if the virtual assistant doesn’t write the articles personally, they can collaborate with other freelancers specialised in content creation and manage your blog posting strategy.
SEO
Speaking of SEO, you already know that it’s crucial for your website’s success. But not everyone can perform search engine optimisation because it requires extensive knowledge and skills. The content you publish on your website, and other websites is useless if you don’t optimise it for your target public. Search engine optimisation requires plenty of time and resources, and it makes sense for you to hire a specialist to take care of it. A digital marketing virtual assistant can perform keyword research to understand the phrases people use to look for products online, verify keyword density in your content, and ensure all content you produce is optimised for search engines.
Content marketing
As a business owner, you probably have no time to write marketing content for your company because you need to focus on other, more important tasks. Working with a skilled VA is easier because they know their job and can deliver high-quality content that promotes your brand. Suppose the virtual assistant doesn’t write the content. In that case, they can identify talented content creators, create an editorial calendar, research the keywords the content should focus on, and get in touch with editors who could publish guest blogs. Content marketing is a broad sector that includes social media posts, e-books, blog posts, infographics, explainers, videos, and online classes. You can create varied content types to promote your brand. The more diversified the content you produce, the higher your chances of engaging more prospects.
Customer service
Customers take to social media for interacting with businesses these days. It’s natural for you, as the business owner, not to be able to respond to all queries, but you must hire someone to do it for you. A VA can look after your social media profiles, replay comments, respond to private messages, and solve customer service issues.
Newsletters
You can use corporate newsletters to update your clients on new product developments, promotions, informational content, etc. The virtual assistant can create attractive newsletters and encourage your subscribers to visit your website and make a purchase. Virtual assistants are trained to work with tools like GetResponse, MailChimp, or Infusionsoft that make newsletter scheduling easier.
Fresh perspective
The most significant benefit of working with a specialist from another background is that they can offer their unique insights into your business. VAs have diverse experience from working with clients from different industries and can offer a fresh perspective.
Save on training expenses
Having a full-time employee on-site is a huge commitment because you need to recruit specialists, interview them, and train them to complete tasks. When you collaborate with a virtual assistant, you save on recruitment and training because they already have skills that enable them to support your marketing efforts.
By working with a digital marketing virtual assistant, you ensure that your company’s online presence never takes a hit.