Best B2B Tech PR Agencies of 2025: A Comprehensive Review and Comparison

Looking for the best PR agency to boost your B2B tech company in 2025? Here’s a quick breakdown of the top agencies dominating the landscape, including their expertise, services, and what makes them stand out.

• Salient PR: Austin-based, founder-led agency specializing in SaaS, AI, FinTech, Crypto, and high-growth startups. Known for personalized service and data-driven campaigns.
• Edelman: A global giant with vast resources, ideal for large-scale enterprises like Microsoft and Meta. Offers integrated services and international reach.
• Walker Sands: Chicago-based, performance-focused agency catering to startups and mid-sized B2B tech firms. Strong in measurable outcomes and integrated marketing.
• Hotwire: Globally connected with a focus on creative campaigns and digital tools, perfect for companies with international ambitions.
• TEAM LEWIS: San Diego-based, offering integrated PR and digital strategies. Strong European presence.
• Finn Partners: Combines digital storytelling and technical expertise for brands navigating competitive markets.
• Highwire PR: Silicon Valley-focused, excelling in AI and cybersecurity communications.
• Zen Media: Digital-first agency blending PR and marketing, specializing in SaaS and enterprise software.
• Ruder Finn: Established New York agency with expertise in crisis management and strategic planning.
• BCW (Burson Cohn & Wolfe): Global firm skilled in regulated industries like healthcare and energy, offering integrated communications.

Quick Comparison

What’s the takeaway? For startups and niche tech sectors, Salient PR offers focused expertise and personalized campaigns. Larger enterprises with global needs might prefer agencies like Edelman or BCW. For mid-sized firms, Walker Sands or Zen Media provide measurable results without the high costs of global giants. Choose based on your company’s size, industry, and goals.

1. Salient PR

Salient PR is a leading B2B tech PR agency based in Austin, Texas. Since its founding in 2016 by Justin Mauldin, the agency has earned a stellar reputation for its sharp focus on tech-driven public relations. Salient PR’s achievements include being named a Best Public Relations Finalist at the World Technology Awards and appearing on Business Insider’s prestigious lists, such as the Top 50 Public Relations People in Tech.

What makes Salient PR stand out is its dedication to quality over quantity. Instead of managing a sprawling roster of clients, the agency prioritizes a select group, offering personalized services that blend strategic advice with precise execution. Their approach revolves around uncovering and crafting impactful stories that resonate, ensuring clear and compelling communication.

Sector Expertise

Salient PR has carved out a niche in a variety of tech sectors, including SaaS, AI, FinTech, Crypto, Cybersecurity, IoT, AgTech, and Sustainability. They specialize in working with fast-growing startups backed by top-tier venture capital firms, making them a trusted partner for companies in high-growth industries.

Core Services

The agency offers a range of tailored services, including product launches, data-driven PR campaigns, funding announcements, thought leadership initiatives, and media relations. Their expertise lies in translating complex technical ideas into engaging narratives that grab media attention and deliver measurable business outcomes.

Client Relationships

Salient PR’s commitment to delivering value is evident in its strong client retention rates. This loyalty reflects the trust and results they consistently provide, showcasing their ability to build long-term relationships through a strategic and results-driven approach.

Geographic Reach

Operating from Austin, Texas – a major tech hub – Salient PR serves clients across the United States and internationally. Their location gives them direct access to a thriving innovation ecosystem, enabling them to support established tech markets as well as emerging players. The agency prides itself on swift and impactful execution, ensuring that every client receives the focus and strategic direction needed to succeed in today’s competitive B2B tech space. This positioning allows Salient PR to deliver standout campaigns that set the benchmark for others in the industry.

2. Edelman

Edelman stands as a global leader in public relations, earning the top spot in O’Dwyer’s 2024 rankings. With impressive net fees and a large team, this agency offers extensive resources and expertise, making it a go-to partner for B2B tech companies seeking wide-ranging PR solutions.

Sector Expertise

Unlike smaller, niche-focused agencies, Edelman brings its vast scale to support some of the biggest names in tech, including Microsoft, Samsung, Adobe, HP, and Meta. The agency specializes in crafting sophisticated communication strategies for large enterprises and global brands. Their expertise covers areas like digital transformation, enterprise software, hardware, and cutting-edge technologies, making them particularly well-suited for established players in the tech industry.

Core Services

Edelman provides a full suite of integrated communication services, including digital strategies, reputation management, crisis communication, and corporate affairs. Their Data & Intelligence (DxI) research division enhances these offerings by delivering in-depth analytics. The digital team combines compelling storytelling with data-driven insights, ensuring campaigns resonate across multiple regions and platforms.

Geographic Reach

With a global presence, Edelman is uniquely positioned to execute coordinated campaigns across international markets. This makes them an ideal partner for tech companies with worldwide ambitions. From government relations to corporate communications, the agency brings a wealth of institutional knowledge and experience to every project.

Client Satisfaction

Edelman has a strong track record of delivering creative campaigns that reshape the reputations of tech companies. Their ability to tackle complex communication challenges makes them a trusted choice for large-scale B2B tech organizations in need of comprehensive reputation management and strategic guidance. This consistent success highlights why they remain a top contender in the PR industry.

3. Walker Sands

Walker Sands, a Chicago-based powerhouse, holds the #7 spot among Technology PR Firms in 2024. Known for its performance-driven campaigns, the agency emphasizes measurable outcomes that resonate with its B2B tech clients.

Sector Expertise

Walker Sands focuses on B2B technology companies, particularly in logistics, software, and marketing. Their client list includes prominent names like commercetools, Loop, Promevo, Semrush, and Sophos. The agency excels at helping emerging tech companies strike a balance between building their brand and generating demand. This makes them a go-to partner for startups and scale-ups seeking PR investments that yield measurable ROI. By leveraging their deep understanding of the tech sector, Walker Sands crafts strategies that deliver meaningful results.

Core Services

The agency provides a mix of integrated PR and marketing services, including strategy, communications, digital marketing, creative, content, and web development. They effectively utilize email, paid, and owned media channels to achieve measurable impact. SHIFT Communications has even noted that Walker Sands brings “serious chops” to campaigns that require a strong marketing focus.

Client Satisfaction

Walker Sands has built a reputation for its results-oriented approach, earning respect within the industry. Their proven track record with clients like Semrush and Sophos highlights their ability to adapt to the needs of both established software companies and emerging tech brands at various stages of growth. Industry professionals consistently acknowledge their dedication to delivering performance-focused campaigns.

4. Hotwire

Hotwire stands out as a major force in the world of B2B tech PR, securing the #2 spot among Technology PR Firms in 2024. With $51,177,000 in net fees and a team of 292 full-time employees, the agency continues to make waves in the industry. Known for its forward-thinking strategies, Hotwire collaborates with companies aiming for global growth, aligning with the fast-paced demands of today’s tech landscape.

Sector Expertise

Hotwire focuses on working with B2B tech companies across various sectors. Its in-depth knowledge of technology trends and market behavior allows the agency to develop strategies that address the specific challenges and opportunities faced by modern tech businesses.

Geographic Reach

One of Hotwire’s defining qualities is its global presence. The agency ranks #65 in the Global Top 250 PR Agency Ranking 2025 by PRovoke Media, showcasing its ability to operate effectively on an international scale. This worldwide network gives clients the advantage of running seamless campaigns across regions and time zones, ensuring consistent messaging and execution.

Core Services

Hotwire blends traditional PR expertise with cutting-edge digital tools to help tech companies grow their brands and achieve business goals. Its services are tailored to meet the evolving demands of the tech industry, offering a full range of communications solutions designed to maximize impact.

Client Satisfaction

The agency’s impressive revenue growth and strong rankings are a testament to its ability to deliver results that matter. Hotwire is known for its high client retention rates, proving its value as a reliable partner for managing complex, multi-regional campaigns that drive real business success.

5. TEAM LEWIS

TEAM LEWIS, headquartered in San Diego, CA, secures the fifth spot among the top B2B tech PR agencies. The firm is known for its tailored public relations strategies designed specifically for technology companies.

Sector Expertise

TEAM LEWIS crafts customized PR strategies that combine traditional public relations with digital techniques. This approach helps tech brands connect with modern audiences while addressing their unique communication challenges.

Geographic Reach

Operating from its base in San Diego, CA, TEAM LEWIS caters to technology companies within the region, offering localized expertise.

Core Services

The agency provides a broad range of PR services aimed at helping tech companies effectively engage their audiences. Its integrated communication methods ensure a cohesive approach to brand messaging.

Client Satisfaction

In 2024, TEAM LEWIS reported net fees of $42.51 million and employed 562 full-time professionals, highlighting its ability to handle complex PR campaigns. The agency also ranked as the #4 technology public relations firm by revenue that year. These milestones underscore TEAM LEWIS’s growing prominence in the tech PR landscape, as highlighted in our broader analysis.

6. Finn Partners

Finn Partners secures the sixth spot in our list of top B2B tech PR agencies for 2025. This global agency combines digital storytelling with technical expertise to help tech brands build trust in highly competitive markets.

Sector Expertise

Finn Partners describes itself as a “global, integrated communications firm with a tech edge.” The agency excels in guiding technology companies through challenging market dynamics by blending creative storytelling with advanced technical insights. This approach helps brands establish trust and credibility in competitive environments.

Geographic Reach

With a global footprint, Finn Partners supports B2B tech companies aiming to expand internationally. Their worldwide presence ensures consistent messaging and strategic alignment across regions, making their integrated communications approach particularly effective on a global scale.

Core Services

Finn Partners focuses on crafting engaging narratives backed by technical expertise. This integrated strategy helps tech brands stand out and build trust in crowded markets.

Notable Campaigns

Finn Partners has demonstrated its expertise through various standout campaigns. For example, they collaborated with Greentech Environmental, a company specializing in air purification and odor control solutions like HVAC filters. The agency managed four campaigns for Greentech, including a website launch aimed at the pet and residential markets. These efforts were designed to strengthen Greentech’s brand and highlight its innovative nanofiber technology in the HVAC and janitorial supply sectors.

“Finn is doing a great job in doing that and getting us in front of the thought leaders on a national level”,

• Blake Bobosky, VP of Sales and Marketing at Greentech Environmental

Client Satisfaction

In 2024, Finn Partners was ranked #3 among Top Tech Public Relations Firms by revenue, according to O’Dwyer’s. The agency reported $48,000,000 in net fees for the year and employs 1,245 full-time staff, showcasing its ability to handle complex and large-scale tech PR campaigns.

7. Highwire PR

Highwire PR takes the seventh spot among the top B2B tech PR agencies for 2025. This agency specializes in helping B2B technology companies build market authority while simplifying complex innovations into messaging that resonates.

Sector Expertise

Highwire PR has carved a niche in artificial intelligence and cybersecurity communications. By moving beyond the typical industry buzz and fear-based narratives, they craft more refined and impactful stories. This approach has enabled them to design campaigns that reinforce their clients’ presence in competitive markets.

Notable Campaigns

The agency has spearheaded standout campaigns like “Turning AI Hype Into Market Authority,” “Shaping the Future of Customer Connection,” and “Elevating the Standard for Security Storytelling.” These initiatives are tailored to boost credibility and deepen client relationships.

Client Satisfaction

Highwire PR’s campaigns underscore their commitment to delivering measurable results that align closely with their clients’ business goals.

8. Zen Media

Zen Media earns the eighth spot among the leading B2B tech PR agencies for 2025. By blending traditional public relations with modern digital marketing strategies, the agency crafts campaigns that boost both brand visibility and lead generation for tech companies.

Sector Expertise

Zen Media specializes in working with SaaS companies and enterprise software providers, with a strong focus on helping mid-market technology firms stand out in competitive spaces. They’ve honed their expertise in areas like marketing automation, business intelligence, and productivity software. Their strategy revolves around simplifying complex technical features into clear, business-focused benefits that appeal to C-suite executives. This sector-focused approach allows them to tailor their campaigns effectively.

Core Services

Zen Media takes an integrated approach, combining PR efforts with content marketing and digital advertising. Their primary services include:

• Media relations
• Thought leadership development
• Content creation
• Social media management

What sets them apart is their focus on performance marketing, connecting PR activities directly to lead generation and sales outcomes. This makes them particularly appealing to tech companies aiming for measurable ROI from their PR investments.

Notable Campaigns

Zen Media has delivered several impactful campaigns that showcase their strategic approach. For instance, their “Beyond the Buzzword” campaign helped SaaS clients break free from generic industry jargon, establishing unique market positions. Additionally, their “Executive Visibility Program” is designed to enhance the personal brands of tech executives while simultaneously boosting their companies’ overall market profiles.

Client Satisfaction

Tech companies consistently praise Zen Media for their commitment to delivering measurable results. Clients value the agency’s ability to generate qualified leads, not just media coverage, making them a go-to choice for growth-focused tech firms. With their targeted and results-driven approach, Zen Media continues to solidify its reputation in the B2B tech PR space.

9. Ruder Finn

Ruder Finn earns its spot as the ninth top B2B tech PR agency for 2025, thanks to its strategic approach tailored specifically for tech brands. As one of the well-established names in the industry, the agency brings the scale and expertise that growing tech companies often need to craft effective public relations strategies.

Sector Expertise

Ruder Finn takes a wide-reaching approach, working with a variety of tech companies. Their client list spans from well-established enterprises to emerging startups, allowing them to handle communications during pivotal business moments with ease.

Core Services

This full-service communications agency specializes in strategic planning, media relations, and crisis management. These services are designed to help clients tackle complex communication challenges, especially during critical periods, ensuring their messaging stays on target.

Geographic Reach

Operating out of New York, NY, Ruder Finn benefits from its location in a major business hub, enabling the team to handle high-pressure communications with precision and efficiency.

Client Satisfaction

Clients appreciate Ruder Finn’s deep industry knowledge and consistent ability to manage high-stakes situations. With a workforce of 1,280 full-time employees and $39.78 million in net fees for 2024, the agency offers the scale and reliability that enterprise tech companies require. Their expertise in navigating complex regulatory landscapes and managing critical transitions has earned them trust and praise from their clients.

10. BCW (Burson Cohn & Wolfe)

BCW (Burson Cohn & Wolfe) rounds out the list of top B2B tech PR agencies for 2025. Known for its global presence, this agency specializes in delivering integrated communications that ensure messaging stays consistent across various platforms and regions.

Sector Expertise

BCW is particularly skilled at working in highly regulated industries like healthcare, finance, and energy. They help B2B tech companies navigate these complex sectors by ensuring their messaging adheres to compliance standards while remaining clear and cohesive.

“BCW specializes in integrated communications aligning messaging across PR, advertising, internal operations, and policy engagement. That means your message flows consistently across PR, advertising, internal comms, and stakeholder engagement, especially in complex, regulated spaces like healthcare, energy, or finance.” – Zen Media

Core Services

BCW takes a holistic approach to communications, combining PR, advertising, internal communications, and policy engagement into a unified strategy. Instead of treating PR as a standalone service, they weave it into a broader framework. This ensures that B2B tech companies deliver consistent messaging across all channels – from media outreach to internal updates – while meeting both local and global market demands. Their approach is particularly valuable for companies aiming to expand globally without losing alignment in their communications.

Geographic Reach

With a vast international network, BCW is well-equipped to manage messaging across global markets. They balance maintaining a unified voice with adapting to local regulations and cultural expectations. This dual focus makes them an ideal partner for tech companies operating in multiple regions or planning international growth.

BCW’s integrated strategies highlight the critical role of consistent messaging in the ever-evolving B2B tech sector.

Agency Comparison: Strengths and Weaknesses

Here’s a closer look at the strengths and challenges of various B2B tech PR agencies, complementing our earlier review. Picking the right agency in the competitive 2025 landscape means understanding what sets each one apart.

Specialization vs. Scale: Finding the Right Fit

The comparison highlights a clear divide between boutique agencies and global firms. For example, Salient PR stands out as a boutique agency with sharp focus in B2B tech, offering deep insights and nimble campaign execution. Their expertise in emerging fields like AI and crypto gives them an edge in staying ahead of industry trends.

This specialization is particularly appealing for companies that need agile responses or niche knowledge in areas like developer tools or AgTech. On the other hand, global firms like Edelman bring extensive resources and reach, but often at the expense of personalized service.

Geographic and Market Focus

Geography plays a key role in campaign success. Agencies like TEAM LEWIS and Hotwire excel with international campaigns but may lack detailed insights into the U.S. market. Meanwhile, Highwire PR leverages its Silicon Valley roots to connect deeply within the tech ecosystem, though this focus might not translate as well outside the region. Salient PR, based in Austin, benefits from proximity to both established tech hubs and emerging innovation centers, striking a balance between local expertise and broader market relevance.

Balancing Cost and Value

Cost is a critical factor for tech companies aiming to gain traction quickly. Larger firms often come with high price tags, while boutique agencies like Salient PR deliver better return on investment through focused expertise. Their leaner structure allows for more flexible pricing and direct accountability from senior team members, making them an attractive choice for startups and smaller tech firms.

Staying Ahead in a Fast-Changing Landscape

In the ever-changing world of B2B tech, adaptability is key. Salient PR shines in this area with its focus on emerging sectors, allowing it to respond to trends faster than generalist firms. Their data-driven approach ensures campaigns are continually refined based on real-time metrics, keeping them aligned with client goals and market demands. This agility is crucial for companies looking to stay competitive in a rapidly shifting industry.

Conclusion

After analyzing the leading B2B tech PR agencies of 2025, Salient PR emerges as a standout option for companies seeking strategic and results-oriented public relations. With a strong focus on SaaS, AI, FinTech, Crypto, and other emerging tech sectors, Salient PR combines deep industry knowledge with data-driven strategies to deliver measurable outcomes. This specialized approach sets them apart from larger, global agencies that may lack the same level of focus and expertise.

While agencies like Edelman and BCW boast extensive resources and global reach, they often fall short in providing the personalized attention and niche expertise that fast-growing tech companies demand. Salient PR’s independent structure enables direct access to senior team members and ensures campaigns are executed with agility – qualities that are especially valuable for startups and scale-ups navigating dynamic market conditions.

Operating out of Austin, Salient PR benefits from being at the heart of a vibrant tech ecosystem. This location gives the agency a front-row seat to emerging trends and innovations, further enhancing its ability to craft forward-thinking campaigns. Throughout this review, it’s clear that the combination of specialized expertise, adaptability, and measurable impact is crucial for success in tech PR.

For tech companies, selecting a PR partner who can quickly understand technical complexities and communicate effectively to both technical and business audiences is essential. Salient PR’s dedicated focus on B2B tech ensures that every campaign is crafted to resonate with key stakeholders and deliver meaningful results.

Emerging companies, in particular, gain from Salient PR’s flexible pricing structure and access to senior-level expertise. Their tailored approach allows campaigns to evolve alongside a client’s growth, ensuring that PR efforts scale effectively with changing needs.

In 2025, for B2B tech companies evaluating PR partners, Salient PR offers a winning combination of industry expertise, proven results, and strategic value. Their integrated services provide the tools necessary to thrive in today’s highly competitive tech landscape. To learn more about how Salient PR partners with tech innovators, explore our detailed case studies.

FAQs

What should I look for when selecting the best B2B tech PR agency for my business?

When choosing a B2B tech PR agency, it’s important to focus on a few key elements to find the right match for your business. Start with industry expertise – an agency that knows your specific tech niche and understands its challenges will be better equipped to craft effective strategies. Another must-have is strong media connections, as these relationships can help land your brand in publications that your target audience already trusts.

You’ll also want to ensure the agency delivers measurable outcomes. This could mean boosting media coverage, improving search engine rankings, or driving more traffic to your website. Agencies with digital skills in areas like SEO, social media, and content marketing can offer even more value by integrating these tools into their PR efforts. Lastly, look for transparency and strategic thinking. The best agencies provide honest feedback and customize their approach to align with your business objectives.

Why does a PR agency’s expertise in specific tech sectors, like AI or FinTech, make their campaigns more effective?

A PR agency that focuses on specific tech sectors like AI or FinTech offers a deeper grasp of the unique hurdles, emerging trends, and opportunities within those industries. This expertise helps them craft campaigns that hit the mark with the right audience and align perfectly with the goals of that particular sector.

These specialized agencies often have strong connections with influential media outlets and key figures within their niche. This network allows them to secure coverage that makes a real impact. By positioning their clients as leaders and trailblazers in a competitive field, they help boost both visibility and credibility, ensuring their campaigns deliver meaningful results.

What are the pros and cons of partnering with a boutique PR agency like Salient PR versus a global firm like Edelman?

Choosing between a boutique PR agency such as Salient PR and a global powerhouse like Edelman boils down to what your business truly needs. Boutique agencies often shine when it comes to delivering a highly personalized experience. They offer tailored strategies, hands-on attention, and direct access to senior professionals – qualities that are especially valuable in specialized fields like B2B technology, where deep industry knowledge can make all the difference.

In contrast, global firms like Edelman bring vast resources, an expansive network, and the ability to execute large-scale, international campaigns. But with that scale often comes higher costs and, at times, a less customized approach. For businesses in fast-growing tech sectors that prioritize a focused and results-oriented partnership, boutique agencies like Salient PR often prove to be the better fit.