The success of an advertising campaign hinges on choosing the right ad platform. In marketing, we have reliable and unreliable ad platforms. This blog post is about each of them and how to differentiate between the two. As a crypto ad marketplace, Bitmedia has positioned itself as the quintessential solution for Web3 businesses that are striving for growth, reliability, and direct targeting.
In digital advertising, a reliable ad platform can make or break your campaign. Bitmedia strives to stand the test by offering a suite of display ads, geo/device targeting, influencer collaborations, and dozens of authority publishers.
Figures project that digital advertising spending in 2023 will soar to an impressive $517 billion, constituting a substantial 66% of total global ad spending. These figures underscore the value of digital platforms in the modern advertising landscape. Against this backdrop, Bitmedia doesn’t merely exist; it thrives, strategically positioning itself to tap into the vast potential of tech-driven marketing, appealing visual display ads, targeting capabilities, and data-driven advertising campaigns.
A mobile-centric Future
As the world becomes increasingly mobile-centric, with mobile apps monopolizing a whopping 90% of users’ mobile time, great ad platforms have recognized the immense opportunity for in-app advertising. The problem is that not all of them have. Other ad platforms are still hesitant to leave traditional ad placements (TV, Radio, and Billboards) to pursue digital avenues. Statistics have affirmed mobile apps are not only a populated platform but a focal point for advertisers seeking to capture the attention of a tech-savvy and mobile-engaged audience.
Ad-spending: Traditional Ad Platforms vs. Bitmedia
On one hand, traditional print ad spending is on a declining trajectory, with projections estimating a 12% decrease between 2020 and 2025. On the other hand, Bitmedia is pivoting its model to quickly align with the digital revolution. This is because digital advertising spending has been on an upward trajectory since 2019. As such, digitization has become the primary channel for advertisers who want to optimize their reach.
Serving a $5.8 Billion Industry – Blockchain Marketing
Bitmedia’s approach extends beyond the broader digital advertising landscape. With the blockchain industry valued at $5.8 billion, the blockchain ad platform is poised to offer marketing solutions to decentralized applications (dApps), decentralized finance (DeFi) platforms, games, gambling websites, and casinos. The ad platform is not merely riding the wave but shaping the narrative of promoting a blockchain product.
Targeting Capabilities: Going Where Your Community Is!
Digital advertising’s ascendancy is further underscored by its ability to offer more precise targeting options than traditional advertising methods. In a landscape where approximately 95% of internet users worldwide employ ad-blocking software, the precision and effectiveness of digital advertising become paramount.
Adapting to Technology
Ad platforms that know their game are leveling up to align with the needs of today’s ad consumers. For example, Bitmedia has taken advantage of data, artificial intelligence, and machine learning to study customer behavior and generate robust targeting capabilities.
Moreover, as traditional advertising platforms like television and radio witness a decline in viewership and listenership, ad budgets are undergoing a seismic shift toward digital channels. Bitmedia’s premium publisher placement ensures that advertisers have control over where their crypto ads are displayed, optimizing visibility and engagement in a world where attention is a precious commodity.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne, Founder & CEO, Marketoonist.
Bitmedia doesn’t merely offer a platform; it presents an opportunity to thrive in an era where digital advertising is rapidly evolving. As ad spending on mobile devices is projected to take the lion’s share (72%) of total digital ad spending by 2025, Bitmedia’s commitment to innovation, precision targeting, and strategic partnerships positions the ad platform as a catalyst for success in the competitive digital advertising industry.
High-Performing Ad Formats
Bitmedia distinguishes itself through a variety of high-performing ad formats whose goal is to capture the attention of crypto-savvy audiences.
1. Rich Media
The agency’s adaptable smart banners elevate the visual appeal of Bitcoin ads, fostering greater interaction with the audience. Designed with the latest practices in mind, these banners ensure the message stands out in the competitive digital landscape.
2. HTML5 Ads
Interactive and attention-grabbing, Bitmedia’s HTML5 ads allow for animations and dynamic changes in text blocks. This format enables advertisers to convey more information within a Bitcoin ad, engaging the audience and maximizing the impact of their campaigns.
3. Display Ads
Bitmedia provides the flexibility to place banners of all sizes within its extensive publisher network. This strategic placement expands the customer base and boosts profits, allowing advertisers to tap into a diverse range of audiences.
What Bitmedia Offers
1. Flexible Pricing Models
The blockchain marketing agency understands that every advertising campaign comes with unique goals and budgets. Whether it’s Cost Per Click (CPC) or Cost Per Mille (CPM), Bitmedia empowers advertisers by offering flexible pricing models that ensure optimal utilization of their budget, regardless of campaign objectives.
2. Customized Targeting
Bitmedia’s advanced targeting capabilities allow advertisers to reach specific crypto audiences. Whether it’s a particular crypto niche or other targeting settings, Bitmedia ensures that your ads resonate with the right customers, enhancing the overall effectiveness of your campaign.
3. High-End Publisher Placement
Total control over where your crypto ads appear is a game-changer. Bitmedia provides advertisers with the ability to select from top-performing sources within their crypto ad network, ensuring that ads are displayed in environments that align with the brand and maximize visibility.
User Case: Chainers’ Success Story
To illustrate the real-world impact of Bitmedia’s capabilities, let’s delve into Chainers’ first ad execution. With a highly targeted approach, Chainers experienced immediate success, receiving over 1,000 signup queries on the first day alone.
Bitmedia package for distributing content amplified Chainers’ reach across RollerCoin’s social media profiles, namely Youtube, Discord, Facebook, and Telegram. This approach drove unprecedented engagement than what they had anticipated.
Final Verdict
Whether you’re a publisher seeking optimum exposure or an advertiser aiming to make a significant impact, Bitmedia’s team is dedicated to helping you succeed. From guiding you through the platform to achieving marketing objectives and even designing ads if needed, Bitmedia is committed to your success.
In conclusion, Bitmedia has emerged as a crypto advertising network specializing in delivering tailored solutions for businesses in the cryptocurrency, blockchain, gaming, and betting industries. Its diverse ad formats, advanced targeting capabilities, and commitment to the crypto, Web3, and gaming industries make it a preferred choice among advertisers looking for efficient and relevant advertising options in their marketplace.
Visit Bitmedia to explore how this crypto ad marketplace can elevate your advertising strategies in the ever-expanding digital landscape.