With the LA 2028 Olympic Games approaching, global brands aren’t waiting until the last minute to plan their presence in Los Angeles. Behind the scenes, event teams, production agencies, and sponsors are already securing some of the city’s most sought-after spaces.
But this time, it’s not just about billboards or stadium signage.
For brands competing for attention during LA28, the physical space they activate in will matter just as much as the message itself.
Los Angeles is a city built for creativity and storytelling — and the brands who understand that are moving early to lock in prime real estate.
What Brands Are Securing Now for LA28
From private rooftops in the Arts District to raw industrial sites near downtown, companies are scouting locations for:
Pop-Up Stores
Temporary retail with maximum visibility.
Pop-up retail is one of the most effective ways for brands to connect directly with consumers during high-traffic events like the Olympics. Companies are looking for high-footfall locations from street-facing storefronts to converted industrial spaces, that allow them to build immersive brand worlds for limited-time product drops, exclusive collaborations, and fan engagement.
→ Prime Areas: Venice, West Hollywood, Melrose, Downtown LA
Media-Facing Events
Designed for press, content creation, and storytelling.
These are highly controlled spaces where brands can host media briefings, content capture, and influencer-facing events. Visibility, accessibility, and controlled environments for lighting, branding, and sound make private rooftops, modern galleries, and clean build-out spaces ideal for this type of activation.
→ Prime Features: Natural light, parking, privacy, infrastructure for AV setups.
Hospitality Lounges & Team Houses
Spaces for sponsors, partners, and national teams.
During global sporting events, hospitality spaces become essential for networking, relaxation, and brand-hosted gatherings. Companies are securing multi-level properties, large homes, and industrial lofts that can be converted into VIP lounges, team headquarters, or private viewing spaces.
→ Prime Needs: Outdoor space, catering infrastructure, private entrances, secure access.
Brand Activations
Large-scale builds that drive foot traffic and brand buzz.
These are high-visibility, often large-footprint activations, think interactive installations, product demos, immersive environments, or stunt-driven marketing. Brands are securing raw industrial sites, open warehouse spaces, and parking lots that offer flexibility for set design and custom builds.
→ Prime Considerations: Power access, loading zones, high ceilings, visibility from main roads.
Live Content Shoots
Producing content on-site for real-time engagement.
Brands want control over their filming environment during LA28. Locations with great lighting, privacy, and infrastructure allow production teams to shoot interviews, social media content, product features, or behind-the-scenes coverage to push out in real time during the Games.
→ Ideal Spaces: Rooftops with skyline views, raw industrial interiors, modern furnished offices.
Product Drops Timed with the Olympic Spotlight
Limited-edition releases aligned with peak audience attention.
Brands planning to launch products in sync with the LA28 media cycle are securing spaces that allow for both retail and content capture, often in highly visual, easy-to-brand environments. These are short-term leases designed for maximum impact within a compressed window of Olympic visibility.
→ Key Space Types: Street-level retail, galleries, modern showrooms, unique industrial builds.
Explore curated venues for brands during LA28 through Buttercup Venues , a location service trusted by studios, brands, and agencies worldwide.
Why Now?
The best spaces go early. During major international events like LA28, venues with strong visibility and infrastructure get booked well in advance, especially by global sponsors, media partners, and national teams.
If you’re a brand or agency planning something around the Olympics, the time to secure space is now.
About Buttercup Venues
Buttercup Venues is a Los Angeles-based location service providing curated venues for feature films, TV shows, commercials, photoshoots, and brand-led events like activations, pop-ups, and product launches.
With 75+ years of combined experience in LA’s film and event scene, we support teams who know what they need and just want the right space.