Does company merch really make a difference in how employees or customers view your brand?
It turns out, the answer is yes. Once someone is given a swag item from a company, they’re 83% more likely to work with them.
Offering company merch can be successful, but how do you know which merch to offer? Which items do people want the most?
Here are the top company merch ideas that will capture the attention of employees and customers alike.
Work from Home Accessories
Clients and employees will love office items they can use often, whether they work remotely or not.
Offer company swag items like notebooks, pens, planners, or mousepads. You can add your company’s logo to these items and hand them out at events or put them in onboarding gifts, too.
Self-Care Items
Who doesn’t love self-care items to help you destress after a long day?
Your company might give away lotions, chapstick, bath bombs, or sleep masks (all with the company logo on them, of course). You could even splurge on a coveted item like a branded blanket or candle.
Fitness and Wellness Gear
Adding fitness gear to your merch collection is a great way to encourage a healthy dose of exercise into your employees’ and clients’ days.
Create a branded water bottle or fitness tracker, or give away comfy socks or a sweatband. You might even offer something larger like a yoga mat that has your company logo on it.
Customized Swag Boxes
Custom swag boxes are one of the most popular options these days because they’re so unique and personalized.
With a customized swag box, you can craft your own merch and wrap it all up in a custom box that boasts your company’s brand. You can choose what merch you want in the box easily by using sites like https://axomo.com/company-merch-store/.
These boxes are perfect for new employees or important clients.
Coffee or Snack Items
Maybe your customers or employees love food. If this is the case, a coffee or snack box is the way to go (just make sure you know of any food restrictions they might have!).
Fill the swag box with bags of coffee beans, pretzels, chocolate, or popcorn. You can add a nice branded mug to the box as a finishing touch.
Custom Apparel
When in doubt, you can always opt for the classic merch item: the t-shirt.
Purchase branded t-shirts, hoodies, sweatshirts, raincoats, or hats. These items can come in a range of colors and sizes so everyone can choose which is best for them.
These are great items to hand out at fairs or to encourage employees to wear during company events.
Customize Your Company Merch
When it comes to company merch items, there are endless ideas out there. Think about what you think your target customer or employee would want, and select items they’ll use and appreciate. And don’t forget to put your company logo on them!
Looking for more marketing tips and tricks? Check out the Business section on our website.