Whether you want a website for your business, a landing page, or a personal blog, a website builder is a go-to tool. With a website builder, virtually anyone can build a website. No coding is needed—everything can be done with intuitive drag-and-drop instruments. It is already fast, but the process can be accelerated even further with AI. After all, it’s 2025, isn’t it?
In this article, we’re going to dive deep into what an AI website builder is and compare the 5 best products from top website-building platforms: Site.pro, Squarespace, Wix, Duda, and Brizy.
What Is an AI Website Builder?
Despite more and more website-building platforms implementing AI features, not every AI website builder is the same. To start with, they can be divided into two groups:
- Wireframe generators. These can only create a design for a future website. Website elements cannot be moved; the wireframe has to be downloaded onto a CMS platform. Hosting servers also have to be found elsewhere.
- Complete AI website generators that are integrated with a website builder. Just like in a normal website builder, every element can be moved, changed, or deleted. Basically, AI creates a complete website that can be published right after creation.
Most website builders have their own unique AI technology, but usually, it works this way: website builders have sets of pre-made templates and design elements, such as fonts, color palettes, blocks, different plugins, menus, etc. When users enter a builder, they are presented with all these instruments to create a website. They can choose a thematic template and tweak it to suit their purpose, or they can create a completely unique design from scratch.
AI lets you skip the step of choosing templates and assembling elements of a website—it does everything by itself, and a lot faster than a regular user. Based on the user’s prompt, AI quickly goes through its database to find suitable elements, and then generates a website that matches the prompt in the most accurate way. Basically, AI takes the role of a web designer—it analyzes the client’s request and can present them with multiple options for a website.
A prompt for an AI website builder can take many forms. Some services ask their users to fill out a form or a questionnaire, some have chatbots that ask users questions to imitate the natural flow of talking to a professional, and some simply ask for a description of key aspects of a website in a text box.
To achieve the best result, it’s important to be precise with your prompt. You should give a brief description of your desired website: its purpose, tone of voice, and colors. Mention every detail that is important to you, and AI will take care of the rest. Nowadays, AI is able to create a website and fill it with content at the same time—it generates images, text, and even videos. The further functionality varies: not every website builder provides a free plan, so you often need to pay to publish your new website.
The Best AI Website Builders
The market for website builders is saturated; everyone wants a piece of that pie. However, not all website builders have AI functions, and when they do, their responsiveness and convenience differ a lot. We tested five of the most well-developed AI website builders to help you make an informed decision when choosing one.
Site.pro
Site.pro is an intuitive website builder—easy to use, beginner-friendly, and multifunctional. Site.pro has 200+ templates available, custom API, more than 40 payment gateways for e-commerce, and a real-time collaboration function.
At a baseline, Site.pro is free. The free plan is not time-limited, allows users to create any number of websites, and comes with a free mailbox. The free plan also includes AI website builder functionality—you can use AI to create a website and publish it without spending any money.
However, advanced functionality, such as e-commerce features, only comes with a paid plan. The good news is that Site.pro prices are the lowest among the competitors. The minimal plan only costs $1.50/month. All plans have discounts for domain purchases, up to 20% off.
How to use the AI feature:
To create a website with Site.pro, go to the ‘AI Website Builder’ page and enter your prompt in the text field. No further action is needed—in less than a minute, the AI builder comes up with a finalized custom website.
No registration is required to try out the feature, but to save and later publish the website, you’ll have to either log in or register on Site.pro.
| Pros | Cons |
| Free | E-commerce features are locked behind paid plans |
| 100% customizable | Without concrete questions, it is more difficult to specify your request |
| Doesn’t require registration to try out the AI feature |
Wix
Wix is a prominent player in the website-building field. It has a free plan and a wide range of services and partner programs for affiliates and design studios. The free plan provides access to many templates, allowing the creation of beautiful websites. Moreover, Wix offers a library of images and videos to fill your website with content from the get-go.
To use the AI feature, log in or register on Wix.
How to use the AI feature:
Wix’s AI is a chatbot that will ask you questions about the theme of your future website. You’ll need to input its name, purpose, goals, etc. The AI collects all of your answers in a single text, forming a detailed prompt. It creates a profile for the website with the tone of voice and its target audience. It’s worth noting that you can’t make changes at this stage if the AI gets the wrong idea—you’ll need to restart the conversation.
After that, the AI creates a website. The process itself will take some time.
When it’s done, you can ask it to make alternative versions. You can change the generated website as you like and then publish it.
| Pros | Cons |
| Straightforward questionnaire | The generation process takes a while |
| User-friendly interface | Cannot change the prompt |
| Every step is explained and easy to follow | Premium features are expensive |
Squarespace
Squarespace is a very popular website builder for online stores and blogs. It has recently added an AI feature as well. To try out the AI website-building function, you first need to log in or complete registration. From that moment, your 14-day trial period starts. Squarespace doesn’t provide free plans.
Squarespace has an intuitive builder and great pre-packaged design solutions. It gives its users a lot of control over their websites without making it overwhelming. However, its AI features are somewhat limited. Instead of generating a website for you, Squarespace basically asks you to choose templates, fonts, and colors for yourself in multiple steps.
How to use the AI feature:
Squarespace AI will ask you questions about the website you want. It will present you with broad categories and themes, like weddings or travel. After that, it will give you options of goals you can choose from: selling products online, creating a blog, and more. The next step is typing in your website’s name and setting the tone of voice and general personality. Just like in previous steps, Squarespace already has multiple options prepared: your website can be playful, sophisticated, or professional.
Then the AI arranges your answers once again and puts them together in one complete website.
With this kind of AI, it’s fairly easy to create a generic website fast. Squarespace gives you straightforward questions with limited options, which is good for someone who doesn’t know exactly what they want. But it can hardly be called AI generation, because it mostly gives users a direction.
| Pros | Cons |
| Fluid interface | Limited customization |
| Straightforward questions | Little user input allowed |
| Fast website creation | No free plan |
Duda
Duda is a simple website builder with a custom plan feature. It’s made for agencies, SaaS platforms, and web designers. Duda doesn’t offer a free plan, only providing new users with a 14-day trial period. To access the website-building features, including AI, you have to complete registration on Duda.
How to use the AI feature:
When creating a website, you can start with a template or click on ‘Get a head start with AI.’ After that, you’ll be presented with a form to fill in information about your business—its name and type. You can also upload a logo; however, it is optional. Then, you tell AI more about your business. Write a description yourself, or click ‘Need an idea to start’ to have an opening phrase. Choose a language for your website and a preferred tone of voice.
The color palette for a website can be either extracted from the logo or chosen from 8 possible options. After that, choose a font (only 6 to start). Click ‘Generate a website’ to complete the process.
If you don’t like the result, regenerate the page or its content. Go to the editor to make changes yourself. It is possible to publish a website during the trial version, but you won’t be able to make changes when it expires.
| Pros | Cons |
| Short form with simple questions | No free plan |
| Fast generation | High prices |
| Mobile-friendly | Limited font and color options |
Brizy
Brizy is a multifunctional website builder that provides a cloud service and many partner programs to its clients. It positions itself as a solution aimed specifically at hosting services and SaaS platforms. Brizy doesn’t offer a free plan, but it is possible to try the AI website-building feature for free.
How to use the AI feature:
Brizy presents you with a 4-step form, where you need to fill in information about your type of business, its name, phone number, email, and description. The last step is to select what pages your website needs: ‘about us,’ ‘review,’ ‘contact,’ etc. After Brizy creates a website, you can regenerate the whole page or its individual parts, like fonts and colors.
But to edit and publish your AI website, you first have to register on Brizy and purchase a plan.
| Pros | Cons |
| Steps are easy to follow | No free plan |
| Minimal input is required | Prices higher than average |
| Free Publishing | The website cannot be published before buying a plan |
Conclusion
AI is everywhere, and now it can build a website for you. It’s much cheaper and faster than alternatives and is a great solution both for businesses and web designers looking for ways to streamline their work. AI-generated websites can be seen as a starting point or a finalized product, depending on what you are looking for. We hope you found this article helpful!