In 2010, the iGaming sector was on the cusp of transformation. Online betting primarily took place on desktop computers, while SMS remained a favored communication method in various regions. Concepts like gamification and personalization were largely unfamiliar, and the regulatory landscape was highly inconsistent. Against this backdrop, a visionary group foresaw a future propelled by innovation, which would unlock the industry’s potential. This initiative ultimately led to the establishment of Delasport, which has since emerged as a prominent global B2B provider in the iGaming arena.
What drove this change, and what key milestones define the journey of this award-winning enterprise? Let’s delve into the narrative.
Values, Vision, Mission
Since its founding, Delasport has aimed to spearhead innovation within the iGaming industry while ensuring strict adherence to regulatory standards. This mission is anchored by a set of core values:
1. Innovation and Excellence
At the heart of Delasport’s operations lies a commitment to innovation, as the company consistently seeks to redefine the iGaming landscape. By leveraging advanced technology, data-driven strategies, and user-focused design, Delasport provides customized solutions that empower partners to stand out in the competitive market. This commitment is reflected in the company’s meticulous focus on detail and the dedication of its workforce. CEO Oren Cohen Shwartz states, “Excellence is the guiding principle in all we do, from the reliability of our platforms to the caliber of our services. We are devoted to helping our partners succeed by providing top-tier products and unrivaled support.”
2. Compliance
In a rapidly evolving regulatory environment, Delasport regards compliance as a fundamental aspect of its operations. The company is dedicated to upholding the highest standards of regulatory integrity across various markets, collaborating closely with partners to ensure that all solutions adhere to local laws and industry standards. This approach safeguards the interests of players and regulators alike while protecting its partners’ businesses. Delasport actively monitors regulatory changes, adapts its offerings accordingly, and incorporates responsible gaming practices into all aspects of its platforms, ensuring a safe and sustainable experience for users.
The appointment of Filippo Ferri as Chief Compliance Officer in January 2022 significantly enhanced this commitment. With over 16 years of expertise in online gaming compliance, Filippo oversees corporate compliance, risk management, and global licensing for both sports betting and casino operations. His previous roles involved supporting European and Latin American regulators in shaping their frameworks and leading outsourced compliance services at Maxima Compliance.
3. Customer-Centricity
Delasport prioritizes customer care as a fundamental aspect of its business model. By embracing a partner-first strategy and customizing solutions to meet specific needs and market dynamics, the company enables operators to provide tailored experiences for their players, thereby distinguishing themselves in a competitive landscape. Collaboration is integral to Delasport’s ethos, reflected in its provision of personalized solutions, advanced tools, and proactive support. Each product or service is crafted with flexibility and adaptability in mind. Despite the company’s rapid expansion—opening multiple offices globally and operating across various markets—the personal connections with partners remain as robust as they were in 2010.
Ralitsa Zareva, Head of Casino at Delasport, emphasizes, “We recognize that the key to delivering exceptional services and solutions is to draw inspiration from the very individuals who utilize them. That’s why we maintain close ties with our partners and customers, actively seeking their feedback and suggestions. I believe this approach has served us well thus far.”
4. Integrity and Responsibility
Integrity is central to Delasport’s operations. By ensuring transparency and upholding ethical standards in every interaction, the company cultivates trust among partners, stakeholders, and the wider community. As a leader in the industry, Delasport takes its responsibilities seriously by advocating for safer and more sustainable iGaming through responsible gaming initiatives and strict compliance measures. This commitment is exemplified by the company’s enduring partnership with notable organizations like Campeón Gaming, which continues to rely on Delasport’s expertise across multiple brands, including Scarabet, Dazzlehand, FoggyBet, and 21.RED.
George Merodoulakis, Group Chief Commercial Officer at Campeón Gaming, remarks, “In the past year and a half, we’ve witnessed how effectively Delasport’s Plug & Play Sportsbook iFrame solution performs across our brands, and we’re excited about what lies ahead. Their sportsbook has proven to be an excellent fit for our robust in-house platform, benefiting our players significantly.”
5. Adaptability and Growth
In the ever-evolving iGaming landscape, adaptability is crucial for maintaining a competitive edge. Delasport embraces continuous innovation, learning, and improvement to navigate this ongoing change effectively. By anticipating market trends and aligning with new regulations, the company ensures its partners remain globally competitive and compliant while investing in their growth—whether through technological advancements or employee development.
Adaptability, growth, and differentiation are key components of Delasport’s annual strategies. In 2023, the company highlighted personalization through its product pipeline and event presence with the “Make It Personal” initiative—anchored in Delasport’s proprietary feature suite ‘My Era.’ The following year focused on empowering operators to gain a competitive advantage through the “Stand Out” campaign. In 2025, Delasport will advance its strategy under the slogan “Choose Smarter, Grow Faster.” Kicking off at ICE – Barcelona, the company emphasizes evaluating all benefits provided by various technology and service suppliers. By investing more time in research and assessment, operators can make informed decisions that facilitate business growth.
“Selecting the right partners is crucial for success. High-quality products and genuine partner support are essential components of this concept,” explains Rosaire Galea Cavallaro, Delasport’s VP of Business Development. “Whether an operator chooses our comprehensive turnkey solution or our Plug & Play iFrame to enhance their existing operations, we ensure they feel supported, acknowledged, and valued.”
6. Collaboration and Teamwork
Delasport recognizes that collaboration is essential for achieving success. Internally, the company fosters a culture of teamwork that ignites creativity and innovation. Externally, it values robust partnerships, collaborating closely with operators to co-create solutions that benefit players, partners, and the broader industry alike.
Delasport’s global footprint illustrates that effective management and coordination can transcend geographical barriers. The company unites top talent from various countries, including Bulgaria, Malta, Spain, the UK, and beyond. In 2024, Delasport opened a second office in Plovdiv and moved its Sofia team to a larger, upscale business center.
In addition to expanding its physical presence, Delasport actively strengthens local talent ecosystems by hosting regular tech events and ‘Open Doors’ sessions. During these gatherings, Delasport experts share their knowledge and insights, inspiring aspiring developers, QA specialists, designers, and other professionals to pursue their ambitions in the iGaming field.
A Visionary in the Sector
Delasport sets the standard for innovative solutions in the dynamic and highly competitive iGaming landscape. Over the past 15 years, the company has established itself as a leader in personalization and player engagement across various channels, including sports betting and online casinos. Delasport’s comprehensive sportsbook solution pushes technological boundaries, consistently introducing state-of-the-art features and functionalities. Curious about what this entails in practice? Read on.
1. Personalization as a Competitive Edge
Delasport places personalization at the heart of its product strategy, viewing it as a transformative factor in today’s competitive environment. Through media engagements, conference presentations, and collaborations with clients, the company highlights personalization’s pivotal role in shaping the future of iGaming and beyond.
Much like how platforms such as Netflix have revolutionized consumer expectations by providing tailored content, the iGaming industry is on the verge of a personalization revolution—and Delasport is at the forefront. Understanding the necessity of “going beyond content,” Delasport ensures its partners can provide optimal convenience and engagement for their audiences.
The company’s solutions focus on customizing player experiences to align with individual preferences, allowing users to interact solely with content that resonates with them. This vision is embodied in Delasport’s flagship product suite, My Era, which includes:
– My Sportsbook: A fully customizable home screen for sports bettors. Players can easily set their preferences and are directed to an interface that reflects their interests.
– My Event Builder: An innovative tool that allows players to create unique matchups—like a global powerhouse facing a local team—empowering them to tailor experiences to their liking.
– My Combo: A quick-bet feature that suggests combo wagers based on a player’s specific betting profile.
– Live Personal Trader: Enhancing user experience by connecting players with a live trader after bets are placed, allowing real-time modifications or confirmations of their choices for greater control and flexibility.
Leading this emphasis on personalization is Delasport’s CEO, Oren Cohen Shwartz, whose visionary leadership has significantly influenced the industry. His deep understanding of player needs is well-founded; prior to becoming CEO at Delasport in mid-2021, Oren served as Managing Director at Skywind Group, where he utilized decades of industry expertise to guide the development and innovation of iGaming solutions while expanding e-commerce intelligence.
2. Engagement Tools: Transforming Player Retention
In the competitive realm of iGaming, engagement tools have become a crucial differentiator. Features like tournaments, missions, level progression, and mini-games do more than just entertain; they enhance player retention, drive conversions, and improve the overall gaming experience. These tools have consistently demonstrated their worth by increasing customer lifetime value (CLV), deposits, and profit margins.
Delasport offers several notable engagement features, including:
– SuperPot: A large-scale third-party integration that combines sports and markets into a jackpot product, complete with a transparent “Standings” tab to encourage friendly competition.
– Missions: Quests that players can complete daily or as part of specific event-related challenges to earn points.
– Tournaments: Multi-player competitions that reward the top performers on the leaderboard.
– Gift Box: A mini-game featuring up to six virtual wrapped gifts containing points, bonuses, physical items, or a “Try Again” message.
– Double My Winnings: A quick and entertaining way for players to potentially double their winning sports bets through a penalty-shot mini-game.
What distinguishes Delasport is its ability to align these tools with the needs of operators, making engagement strategies fundamental to its partners’ success.
– The Power of Listening to Players: Operators who regularly collect feedback—from direct player support to proactive outreach—gain valuable insights into what resonates with users, enabling them to refine the gaming experience.
– Collaboration at the Core: Although Delasport operates as a B2B provider, a collaborative approach is integral to its philosophy. Proactive discussions with partners not only confirm satisfaction with current offerings but also reveal ideas for new features—crucial for adapting to varying market regulations and maintaining an industry edge.
– Driving Sustainable Success: By combining advanced engagement tools with tailored strategies and continuous feedback loops, Delasport empowers its partners to create memorable player experiences. This methodology nurtures player loyalty and lays the groundwork for long-term success in a rapidly changing market.
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3. Revolutionizing Mobile iGaming
Delasport’s customized mobile apps and responsive web experiences are redefining the iGaming user journey through intuitive and contemporary design. Operators can launch a mobile brand in as little as one week while enjoying full customization options.
– Key Functionalities for Convenience: Essential processes such as registration, deposits, and withdrawals are streamlined. Operators can integrate crucial payment solutions and third-party providers, enabling live betting, esports, virtual sports, and robust gamification features—all within a single mobile platform.
– Disruptive Potential: Powered by Delasport’s cutting-edge solutions, the mobile experience offers a comprehensive betting environment on smartphones and tablets. This rapid, feature-rich setup has enabled many operators to expand their businesses effectively; TitanPlay’s successful mobile app launch for Ontario players is a prime example.
– Impact on User Experience: Delasport’s iOS and Android apps are notable for their responsive design and user-friendly navigation. Features like large game icons, straightforward menus, social media logins, and intuitive search enhance convenience. In-app engagement tools—such as missions, tournaments, “Spin the Wheel,” level progression, and achievements—keep players entertained and invested. Integration with Delasport’s My Era suite further personalizes the experience by offering functionalities like My Sportsbook, My Event Builder, and If Bet on mobile devices.
– Industry Contribution: Delasport’s advanced algorithms analyze betting behaviors and preferences to deliver tailored content and pre-filled betting slips. The odds-compiling system accommodates both European and American betting styles, ensuring competitive rates across diverse markets.
– Scalability and Flexibility: Built on a cloud-based microservices architecture, Delasport’s mobile platform allows operators to scale effortlessly—whether entering new markets or expanding existing ones. This design facilitates seamless deployment of the latest technologies and features without disrupting ongoing business operations.
4. Next-Level Coverage
Delasport’s sportsbook solution provides extensive coverage, which is one of its standout advantages, offering partners:
– Nearly 3 million live betting events each month.
– Over 120,000 pre-match events and 70,000 live events monthly, featuring more than 3,000 betting markets (e.g., Correct Score, To Win).
– Coverage of 125+ sports, including Esports and Virtual Sports.
– Head-to-head statistics for over 20,000 matches each month across more than 2,400 tournaments.
– Multiple viewing modes tailored for American, European, and Asian markets.
– Cash-out and partial cash-out options available for both live and pre-match bets.
– An accurate and efficient Sports Trading Management (STM) system.
– Access to over 80 expert traders to assist players.
– Consistently high margins of 10–14% per month on in-play betting.
Solid Evidence
Delasport distinguishes itself as a leading provider of next-generation sportsbook and iGaming solutions, expanding its global footprint through strategic partnerships, regulatory approvals, and industry recognition. By emphasizing innovation, scalability, and adherence to regional requirements, the company has become a preferred provider for operators around the world. While many claim leadership, Delasport’s proven track record speaks volumes.
1. Regulatory Licenses and Market Entries
A significant factor in Delasport’s success is its ability to secure licenses in key regulated markets. By consistently adhering to stringent compliance standards, the company showcases its commitment to both operators and players. Here are some of its notable achievements:
– Denmark (2025): In early 2025, Delasport obtained a B2B supplier license in Denmark, allowing it to provide sportsbook solutions in one of Europe’s most rigorous regulatory environments. This move strengthened Delasport’s presence in Scandinavia, particularly in a market known for its high-value player base.
– Brazil (2024): With the legalization of sports betting in Brazil, Delasport secured GLI certification, positioning itself favorably in Latin America. This achievement—acquired just before Brazil’s regulations took effect—highlights Delasport’s focus on legal compliance and market-specific needs.
– Ontario, Canada (2024): Delasport partnered with operators like TitanPlay, Green Brick Labs, and Goldrush Gaming to enter Ontario’s regulated iGaming market. This initiative allowed operators to utilize Delasport’s advanced solutions tailored for North American players.
– Netherlands (2024): Securing the KSA B2B Certificate was a pivotal moment for Delasport in the highly regulated Dutch market. This milestone underscores the company’s commitment to innovation, compliance, and customized solutions for this rapidly growing jurisdiction.
– South Africa (2024): Delasport achieved full Sports Betting certification, reinforcing its dedication to success in emerging markets by adhering to specific local regulations.
– Sweden (2023): The acquisition of the SGA B2B License enabled operations in one of Europe’s most established gaming markets, further confirming Delasport’s commitment to compliance and innovative solutions.
– United Kingdom (2022): By obtaining both the UK B2B Remote Gambling Software License and the Remote Betting Host Real Events License, Delasport gained access to one of the largest and most developed iGaming sectors globally.
– Malta (2022): Delasport received B2B licenses from the Malta Gaming Authority (MGA) for sports betting, casino operations, and Player Account Management (PAM), positioning itself as a comprehensive supplier for operators entering the European market.
2. Overview of Strategic Partnerships
Strategic collaborations with both operators and technology providers have been instrumental in Delasport’s growth, enabling the company to deliver customized solutions and expand its global reach. Here are several notable long-term agreements focused on sports betting:
– Betable Group (2024): Partnering with Betable facilitated Delasport’s entry into the UK and Philippines markets, combining the strengths of both organizations to provide innovative sportsbook solutions. Betable Group COO Charlie Noble stated, “Integrating Delasport’s sportsbook product now allows our partner operators in the UK and the Philippines to deliver a fully rounded gaming experience. We’ve been very impressed by Delasport’s product, and this partnership underscores our dedication to providing the best possible solutions to our operator partners and end users.”
– Casino999.dk (2024): By implementing Delasport’s Plug & Play Sportsbook iFrame, Casino999.dk entered the sports betting sector, equipping itself with a robust betting product that effectively serves its growing player base.
– Green Brick Labs (GBL) (2024): Delasport strengthened its presence in Ontario through a collaboration with Canada-based Green Brick Labs. GBL CEO Matt Rathbun remarked, “This solution is exactly what we need and reaffirms our position of offering the market’s best products.”
– Premier Gaming’s Pronto Casino (2024): Delasport integrated its Plug & Play Sportsbook iFrame into Pronto Casino, facilitating growth in Sweden. Premier Gaming CEO Thomas Kalita noted, “I believe this innovative product aligns perfectly with our strategy for the Swedish market.”
– OneCasino (2024): OneCasino partnered with Delasport to launch its sports betting platform in the Netherlands, utilizing Delasport’s Plug & Play iFrame solution. CEO Mark Schram explained, “We continually aim to deliver the most cutting-edge, compliant entertainment in iGaming.”
– SPRIBE (2024): SPRIBE announced a B2B collaboration with Delasport, integrating its next-generation sportsbook solution into SPRIBE’s new Broadway platform. SPRIBE CCO Giorgi Tsutskiridze expressed enthusiasm, stating, “We’re thrilled to have Delasport as our sports betting partner.”
– Campeón Gaming (2023): The partnership with Campeón Gaming addressed both B2B and B2C objectives, showcasing Delasport’s capability to support operators across multiple segments. Campeón Gaming entrusted several brands—FoggyBet, 21.RED, Scarabet, and Dazzlehand—to Delasport’s platform.
– Bejoynd (2023): Collaborating with Bejoynd allowed Delasport to extend its sports betting services throughout the Nordic region, tapping into a vibrant market known for high player engagement.
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3. Awards and Industry Recognition
Delasport’s commitment to innovation and service excellence has been recognized through numerous industry awards, particularly highlighting its advanced sportsbook solution. Accolades include:
– Sportsbetting Supplier – EGR Nordics (2024)
– Best Online Sportsbook Provider – SiGMA Europe (2024)
– Mobile Sports Product – International Gaming Awards (2024)
– Best Live Betting Product – SiGMA Europe (2023)
– In-Play Betting Software – EGR B2B (2023)
– Sports Betting Technology in CEE – Gaming Tech Awards (2023)
– Online Sports Book Provider of the Year – SiGMA Europe (2022)
A Catalyst for Change
One of Delasport’s foundational pillars is fostering a positive work environment that prioritizes employee well-being, which serves as a cornerstone for the company’s ongoing success. Among the various benefits it offers, several standout initiatives exemplify Delasport’s commitment to the growth and satisfaction of its teams.
1. Workspaces Designed for Creativity
Delasport’s offices are specifically designed to enhance productivity, collaboration, and creativity. Equipped with modern amenities, each workspace features advanced technology and inviting communal areas that energize employees and promote teamwork. To support a healthy work-life balance, Delasport organizes a variety of team-building activities, gaming competitions, and casual social events. These gatherings strengthen relationships among colleagues and reinforce a culture of camaraderie. With pool tables and PlayStations available at select locations, the environment encourages both professional collaboration and lasting friendships.
2. Commitment to Professional Growth
Delasport invests in its employees by providing continuous learning opportunities. Team members have access to specialized training, workshops, and cutting-edge resources that empower them to enhance their skills in a rapidly evolving industry. With innovation and creativity at the heart of the company’s ethos, individuals are encouraged to explore new ideas and contribute meaningfully to projects. Leadership development is also prioritized—Delasport actively identifies emerging leaders and supports them through mentorship programs. Recent initiatives in this area include LinkedIn Learning subscriptions, participation in leading technology conferences, on-site Business English lessons, and a dedicated three-month Leadership Academy.
3. A Holistic Approach to Employee Well-Being
Delasport’s commitment to its workforce extends beyond career development. The company promotes physical and mental wellness through flexible work arrangements and a supportive atmosphere. Employees enjoy perks such as weekly yoga sessions, chess classes, massages, healthy snacks, and gym memberships. This holistic approach ensures that team members thrive both personally and professionally, keeping them motivated, inspired, and ready to excel in a dynamic work environment. As a result, Delasport fosters a company culture where hundreds of employees feel valued, fulfilled, and eager to grow every day.
Elevating iGaming to New Heights
Delasport’s journey from its ambitious launch in 2010 to its current status as a global iGaming powerhouse exemplifies the company’s steadfast commitment to innovation, collaboration, and adaptability. By consistently utilizing cutting-edge technology, ensuring regulatory compliance, and providing customer-centric solutions, Delasport stays ahead of market trends—empowering operators and transforming player experiences.
The company’s tailored strategies highlight its transformative influence on the iGaming sector. Through strategic partnerships and market expansions, Delasport has established itself as a reliable B2B supplier, while its focus on employee well-being and professional development has made it a sought-after employer in the tech industry.
As a trailblazer in personalization, scalability, and regulatory integrity, Delasport continues to redefine boundaries—both within the iGaming realm and as a model of what occurs when innovation meets responsibility. Given its impressive trajectory, it is clear that Delasport will continue to shape the industry’s future. Observers eagerly anticipate witnessing Delasport’s ongoing growth in new regulated markets and the exciting technological advancements that lie ahead.